Text Replace
by Scott Reilly · Uncategorized
Also makes 64 other plugins · 78.4K+ installs across the portfolio →
Replace text with other text. Handy for creating shortcuts to common, lengthy, or frequently changing text/HTML, or for smilies.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 47/100
Stale · Likely abandoned
Active installs
3K+
≈3.8K estimated
Momentum
+59%
downloads vs prior 30d
Biggest opportunity: Swap “coffee2code” for “smilies”. “coffee2code” isn't earning its slot: you're not in the first 24 results for its own search. “smilies” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
47 health vs 58 average across 25,763 Uncategorized plugins
Install conversion
How it's measured →3.7%
of downloads still active
At least 3K of 81.6K lifetime downloads are still running, above its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
53/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 5+ years — the top precursor to removal once a vulnerability is found.
- Falling behind WordPress. Tested up to WordPress 5.7.21.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 1939 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 5.7.21; the current branch is 6.8
4.4★ over 18 reviews, smoothed to 4.18★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1939 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
32
Momentum
Losing ground
-0.3
Velocity
places per keyword, 21d
0%
Breadth
of keywords climbing, 21d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| smilies | #15 | #12 | down 1 |
| coffee2code your tag | Not in the top 24 | ||
| replace your tag | Not in the top 24 | ||
| shortcut your tag | Not in the top 24 | ||
| substitution your tag | Not in the top 24 | ||
| text your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 1 listed. 2 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “coffee2code” for “smilies”. “coffee2code” isn't earning its slot: you're not in the first 24 results for its own search. “smilies” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 333 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
5.3y ago
latest release · v4.0 · 12 Jul 2021
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 93% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “3K+”. Our estimate pins where the real number sits.
Crossed into this band 9 months ago and the previous band took 4.5 years to cross, so the real count is still just under 4K.
Install history since 5 Sep 2015
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2021-07-04 Version 4.0 Highlights: This feature release adds a new setting to allow for user-specified filters to be processed, updates the plugin framework significantly, improves the plugin settings page, extracts developer docs from readme 4.0
- 2020-07-11 Version 3.9.1 Highlights: This minor release updates a bunch of documentation, updates a few URLs to be HTTPS, improves unit testing, and notes compatibility through WP 5.4+. Details: Change: Revamp a lot of the help text on the setti 3.9.1
- 2020-01-15 Version 3.9 Highlights: This feature release adds support for Advanced Custom Fields and Elementor, adds a new setting that can allow the plugin to run later to avoid potential conflicts with other plugins, adds a number of filters, 3.9
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Replace text with other text. Handy for creating shortcuts to common, lengthy, or frequently changing text/..."
- ✓ Has a FAQ 10 questions in the FAQ.
- ✓ FAQ asks real questions 10 of 10 read like questions a user would type.
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Elementor, Advanced Custom Fields, ACF.
- ! Headings and lists 1 heading and 4 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ✓ Enough to quote 4,206 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "coffee2code", "substitution" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-02-11 4K+ → 3K+ down after 1643 days in tier
- 2021-08-13 3K+ → 4K+ up after 563 days in tier
- 2020-01-28 4K+ → 3K+ down after 1606 days in tier
- 2015-09-05 3K+ → 4K+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Search and Replace for Block Editor 500+ installs · 3.9★ · 2 shared tags B -
Text Replacer 80+ installs · 3.6★ · 2 shared tags -
Enable Media Replace 600K+ installs · 4.4★ · 1 shared tag B -
Search Regex 100K+ installs · 4.6★ · 1 shared tag A -
Search & Replace 100K+ installs · 4.3★ · 1 shared tag C -
String locator 100K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Text Replace into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/text-replace" width="480" height="300" style="border:0" loading="lazy" title="Text Replace — Plugin Pulse"></iframe> Text Replace: 3K+ active installs, 4.4★ (18 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/text-replace
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