The Events Calendar Shortcode & Block
by Event Calendar Newsletter · Booking & Events
Also makes 1 other plugin · 10.6K+ installs across the portfolio →
Add shortcode, block and Elementor widget functionality to The Events Calendar Plugin, so you can easily list and promote your events anywhere.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 90/100
no flags
Active installs
10K+
≈16K estimated
Momentum
+22%
downloads vs prior 30d
Biggest opportunity: Swap “event”, “events” and “calendar” for “calendar plugin”, “add to calendar” and “calendar widget”. “event” isn't earning its slot: it only gets you to #24. “calendar plugin” sits at #8 untagged, close enough for a declared tag to move it up. “events” isn't earning its slot: it only gets you to #17. “add to calendar” sits at #10 untagged, close enough for a declared tag to move it up. “calendar” isn't earning its slot: it only gets you to #11. “calendar widget” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
90 health vs 69 average across 1,840 Booking & Events plugins
Install conversion
How it's measured →1.3%
of downloads still active
At least 10K of 795.9K lifetime downloads are still running, above its category: the median Booking & Events plugin keeps 0.8%, across 941 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Booking & Events plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 75 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.7★ over 101 reviews, smoothed to 4.50★
5 of 5 tags set · short description in place
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
+0.1
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| modern tribe | #1 | #1 | 0 |
| tribe | #2 | #1 | 0 |
| the events calendar your tag | #4 | #4 | up 1 |
| events calendar | #9 | #7 | down 2 |
| calendar plugin | #8 | #7 | 0 |
| shortcode your tag | #10 | #8 | up 1 |
| calendar your tag | #11 | #11 | up 1 |
| the events calendar blocks | #4 | #4 | 0 |
| do shortcode | #5 | #4 | 0 |
| event calendar newsletter | #5 | #4 | 0 |
| events your tag | #17 | #14 | down 1 |
| promote | #15 | #10 | 0 |
| add to calendar | #10 | #10 | down 1 |
| modern events calendar | #6 | #4 | 0 |
| calendar widget | #11 | #8 | 0 |
| conference | #11 | #8 | up 3 |
| content calendar | #12 | #11 | 0 |
| the event calendar | #7 | #4 | 0 |
| event calendar | #13 | #12 | down 1 |
| event your tag | #24 | #18 | 0 |
159 searches this plugin appeared in over the last 90 days, 20 listed. 106 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Swap “event”, “events” and “calendar” for “calendar plugin”, “add to calendar” and “calendar widget”. “event” isn't earning its slot: it only gets you to #24. “calendar plugin” sits at #8 untagged, close enough for a declared tag to move it up. “events” isn't earning its slot: it only gets you to #17. “add to calendar” sits at #10 untagged, close enough for a declared tag to move it up. “calendar” isn't earning its slot: it only gets you to #11. “calendar widget” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “calendar”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 25.2K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
5mo ago
latest release · v4.0.0 · 7 Jun 2026
52
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 49% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 61% of the way through.
Install history since 25 Apr 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ calummcgonigle4mo ago
Easy to use and set up
Read on wp.org ↗ - ★★★★★ allegraportage9mo ago
The plugin is easy to use and was exactly what we were looking for.
Read on wp.org ↗ - ★★★★★ ideahost9mo ago
Truly a professional, perfect solution! Keep it up, this fits themes and gives me the flexibility to place beautiful event listings where I need them. Excellent code, never any issues. Thank you, Brian!
Read on wp.org ↗ - ★★★★★ passas9mo ago
This plugin add value to events calendar plugin! Go on…
Read on wp.org ↗ - ★★★★★ fmickey9mo ago
Our cruising club uses this to publish its event schedule and track RSVP respondents. While some club members are older and therefore not Web savvy, most still have no questions about the use and value of this calendar. Bravo!
Read on wp.org ↗ - ★★★★★ eworldlinx10mo ago
works great
Read on wp.org ↗ - ★★★★★ vmgenie12mo ago
I have been very happy with this plugin. I especially appreciate how responsive the developer is to requests for assistance.
Read on wp.org ↗ - ★★★★★ jayjayel12mo ago
I’ve used this plugin for many years and it works wonderfully with the Events Calendar. Stable and never had any issues. I would recommend this plugin wholeheartedly. Thank you for making something so useful. This topic was modified 8 months ago by jayjayel. Reason: mistakenly reviewed a different plugin initially
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-02-05 Version 1.3 Updates and Enhancements Additional escaping for text entered into the message attribute. 1.3
- 2026-01-28 Version 1.2 Updates and Enhancements Additional escaping of options when using the block 1.2
- 2025-11-27 Version 1.1 Updates and Enhancements Updated documentation links 1.1
- 2025-04-10 Version 1.0 Updates and Enhancements Support for Bricks theme 1.0
- 2024-10-28 Version 0.1 Updates and Enhancements Improved Elementor compatibility Additional help text 0.1
- 2024-06-10 Version 0.0 New Features Adds a block for Elementor! Easily add your events to any page or post using the Elementor page builder. 0.0
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (4.0.0). Sites still on an older version should update.
- Patched Medium · 6.4 The Events Calendar Shortcode & Block <= 3.1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting via Shortcode Attributes ↗2026-02-09 CVE-2026-1922 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.2 Patched in 3.1.3
- Patched Medium · 6.4 The Events Calendar Shortcode & Block <= 3.1.1 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2026-02-04 CVE-2026-24988 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.1 Patched in 3.1.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 13 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Add shortcode, block and Elementor widget functionality to The Events Calendar Plugin, so you can easily li..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you need", "perfect for", "ideal for").
- ✓ Names what it works with Mentions Elementor, Gutenberg, Block editor, Bricks.
- ✓ Headings and lists 4 headings and 2 lists.
- ✓ Enough to quote 7,123 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-11 20K+ → 10K+ down after 2 days in tier
- 2026-06-09 10K+ → 20K+ up after 3 days in tier
- 2026-06-06 20K+ → 10K+ down after 4 days in tier
- 2026-06-02 10K+ → 20K+ up after 12 days in tier
- 2026-05-21 20K+ → 10K+ down after 1 days in tier
- 2026-05-20 10K+ → 20K+ up after 4 days in tier
- 2026-05-16 20K+ → 10K+ down after 3 days in tier
- 2026-05-13 10K+ → 20K+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Events Shortcodes For The Events Calendar 10K+ installs · 4.8★ · 4 shared tags A -
The Events Calendar 600K+ installs · 4.2★ · 3 shared tags A -
WP Event Manager – Events Calendar, Registrations, Sell Tickets with WooCommerce 20K+ installs · 4.0★ · 3 shared tags B -
Events Calendar by FooEvents 4K+ installs · 3.8★ · 3 shared tags B -
Events Calendar for GeoDirectory 2K+ installs · 4.1★ · 3 shared tags A -
Event Calendar – Calendar 2K+ installs · 4.6★ · 3 shared tags B
Embed this report card
Drop a live Pulse card for The Events Calendar Shortcode & Block into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/the-events-calendar-shortcode" width="480" height="300" style="border:0" loading="lazy" title="The Events Calendar Shortcode & Block — Plugin Pulse"></iframe> The Events Calendar Shortcode & Block: 10K+ active installs, 4.7★ (101 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/the-events-calendar-shortcode
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