The Menu: Custom mobile navigation with icons
by Ryan Wiggill · Admin & Utilities
Create beautiful mobile navigation menus with custom icons, role-based visibility, and extensive style options for your WordPress site.
81 health vs 54 average across 3,790 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-10-20 · 679 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
209
now · peak 605
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
4
releases in the last 12 months
5mo ago
latest release · v1.2.23
19
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “400+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
At the current install trend, crossing 500+ in roughly 230 days.
Install history · since 2024-10-19 · 673 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-08-20 500+ → 400+ down after 1 days in tier
- 2026-08-19 400+ → 500+ up after 1 days in tier
- 2026-08-18 500+ → 400+ down after 31 days in tier
- 2026-07-18 400+ → 500+ up after 210 days in tier
- 2025-12-20 300+ → 400+ up after 1 days in tier
- 2025-12-19 400+ → 300+ down after 2 days in tier
- 2025-12-17 300+ → 400+ up after 2 days in tier
- 2025-12-15 400+ → 300+ down after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ installs · 4.9★ · 2 shared tags A -
Mobile Menu Builder for WordPress 500+ installs · 4.4★ · 2 shared tags D -
Multilevel Navigation Menu 500+ installs · 4.1★ · 2 shared tags C -
UnoDock – Mobile Bottom Navigation 500+ installs · 4.1★ · 2 shared tags A - S SureWP App-Style Bottom Menu 70+ installs · 4.0★ · 2 shared tags B
-
Max Mega Menu 300K+ installs · 4.8★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for The Menu: Custom mobile navigation with icons into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/the-menu" width="480" height="300" style="border:0" loading="lazy" title="The Menu: Custom mobile navigation with icons — Plugin Pulse"></iframe> The Menu: Custom mobile navigation with icons: 400+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/the-menu