Toolszu Link Shortener
by Toolszu · Social
Also makes 1 other plugin · 200+ installs across the portfolio →
Automatically generate branded short links for your posts and pages using the Toolszu Creator API.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
—
not reported yet
Momentum
-20%
downloads vs prior 30d
Biggest opportunity: Swap “custom domains” for “shortener”. “custom domains” isn't earning its slot: you're not in the first 24 results for its own search. “shortener” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 58 average across 1,834 Social plugins
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 46 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
52
Momentum
Holding steady
+0.8
Velocity
places per keyword, 27d
50%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| toolszu your tag | #2 | #2 | 0 |
| link shortener your tag | #15 | #24 | up 1 |
| shortener | #22 | #24 | up 2 |
| add link shortener | #16 | #23 | 0 |
| custom domains your tag | Not in the top 24 | ||
| social media links your tag | Not in the top 24 | ||
| url shortener your tag | Not in the top 24 | ||
4 searches this plugin appeared in over the last 90 days. 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “custom domains” for “shortener”. “custom domains” isn't earning its slot: you're not in the first 24 results for its own search. “shortener” sits at #22 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “link shortener”. #15 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 18 Mar 2026 · 227 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 129 · peaks are release surges
Directory rank
Ranked about #49,700 to #68,000, alongside the other plugins with fewer than 10 installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
1
releases in the last 12 months
4mo ago
latest release · v1.0.2 · 21 Jun 2026
1
tagged releases on record
Recent releases
Estimated active installs
wp.org publishes an install count once a plugin has enough of them. This one has none yet.
wp.org reports no install count for this plugin yet.
Install history since 21 Mar 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ shubham7mo ago
we can track easily our shortened url and very useful.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Automatically generate branded short links for your posts and pages using the Toolszu Creator API."
- ✓ Has a FAQ 4 questions in the FAQ.
- ✓ FAQ asks real questions 4 of 4 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("designed for", "if you have", "use this").
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 2,077 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("custom domains", "social media links", "url shortener" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP 20K+ installs · 4.7★ · 2 shared tags A -
LinkCentral – URL shortener, Affiliate Links & Custom Link Shortener with Link Tracking 400+ installs · 4.6★ · 2 shared tags A -
ShortLinks Pro – Affiliate Links, Link Shortening, Click Tracking & Marketing 100+ installs · 4.5★ · 2 shared tags A - B Bitt Link Shortener 10+ installs · 3.6★ · 2 shared tags
-
RoidNet URL Shortener and Link Tracker 10+ installs · 3.6★ · 2 shared tags -
URL Shortener by ShortUrlsEZ. — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Toolszu Link Shortener into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/toolszu-link-shortener" width="480" height="300" style="border:0" loading="lazy" title="Toolszu Link Shortener — Plugin Pulse"></iframe> Toolszu Link Shortener: no active install count reported, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/toolszu-link-shortener
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