Tour Operator
by Ash Shaw · Uncategorized
Also makes 14 other plugins · 680+ installs across the portfolio →
Tour Operator is a block-based plugin for WordPress that helps travel agencies and tour operators showcase tours, destinations, and accommodations usi …
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
Few reviews
Active installs
30+
≈40 estimated
Momentum
+16%
downloads vs prior 30d
Biggest opportunity: Swap “travel”, “tours” and “itinerary” for “operator”, “operators” and “tour”. “travel” isn't earning its slot: you're not in the first 24 results for its own search. “operator” sits at #5 untagged, close enough for a declared tag to move it up. “tours” isn't earning its slot: it only gets you to #23. “operators” sits at #9 untagged, close enough for a declared tag to move it up. “itinerary” isn't earning its slot: it only gets you to #13. “tour” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 58 average across 25,739 Uncategorized plugins
Install conversion
How it's measured →0.1%
of downloads still active
At least 30 of 26K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,772 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 3 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 94 days ago
Tested up to WordPress 7.0.8, the current branch or newer
3.8★ over 6 reviews, smoothed to 4.07★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
28
Momentum
Losing ground
-0.9
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.9
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| operator | #5 | #14 | down 1 |
| tour operator your tag | #5 | #9 | down 2 |
| lsx | #3 | #1 | 0 |
| operators | #9 | #18 | down 2 |
| tour | #13 | #20 | down 1 |
| itinerary your tag | #13 | #10 | down 1 |
| tours your tag | #23 | #22 | down 1 |
| tourism | #14 | #15 | down 2 |
| travel agency | #24 | #22 | down 2 |
| travel itinerary | #18 | #11 | 0 |
| destinations your tag | Not checked yet | ||
| travel your tag | Not in the top 24 | ||
12 searches this plugin appeared in over the last 90 days, 10 listed. 2 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “travel”, “tours” and “itinerary” for “operator”, “operators” and “tour”. “travel” isn't earning its slot: you're not in the first 24 results for its own search. “operator” sits at #5 untagged, close enough for a declared tag to move it up. “tours” isn't earning its slot: it only gets you to #23. “operators” sits at #9 untagged, close enough for a declared tag to move it up. “itinerary” isn't earning its slot: it only gets you to #13. “tour” sits at #13 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “itinerary”. #13 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 6 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 2.5K · peaks are release surges
Directory rank
Ranked about #23,000 to #24,800, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
3
releases in the last 12 months
3mo ago
latest release · v2.2.0 · 30 Jul 2026
30
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 9 days ago and a band this size takes about a year or more to cross, so the real count is still just under 40.
Install history since 1 Feb 2018
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (2.2). Sites still on an older version should update.
- Patched Medium · 6.4 LSX Tour Operator <= 1.4.9 - Authenticated (Author+) Stored Cross-Site Scripting via SVG File Upload ↗2024-11-20 CVE-2024-9851 Improper Neutralization of Input During Web Page Generation Affects <= 1.4.9 Patched in 2.0.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 30 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Tour Operator is a block-based plugin for WordPress that helps travel agencies and tour operators showcase..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 1 heading and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 898 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-23 40+ → 30+ down after 2 days in tier
- 2026-10-21 30+ → 40+ up after 10 days in tier
- 2026-10-11 40+ → 30+ down after 140 days in tier
- 2026-05-24 50+ → 40+ down after 2 days in tier
- 2026-05-22 40+ → 50+ up after 1 days in tier
- 2026-05-21 50+ → 40+ down after 24 days in tier
- 2026-04-27 40+ → 50+ up after 1 days in tier
- 2026-04-26 50+ → 40+ down after 3 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Tourwriter Itineraries 30+ installs · 4.0★ · 4 shared tags B -
Wetu Content Importer 30+ installs · 4.0★ · 3 shared tags B -
Tripvance — installs · 4.0★ · 3 shared tags B -
WP Travel Engine – Tour Booking Plugin – Tour Operator Software 20K+ installs · 4.9★ · 2 shared tags A -
WP Travel Engine – Elementor Widgets | Create Travel Booking Website Using WordPress and Elementor 10K+ installs · 3.6★ · 2 shared tags -
WP Travel – Ultimate Travel Booking System, Tour Management Engine 3K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Tour Operator into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/tour-operator" width="480" height="300" style="border:0" loading="lazy" title="Tour Operator — Plugin Pulse"></iframe> Tour Operator: 30+ active installs, 3.8★ (6 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/tour-operator
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