TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce
by webstepper · eCommerce
Also makes 1 other plugin · 30+ installs across the portfolio →
Prevent WooCommerce fraud with behavioral trust scoring. Catch chargebacks, return abuse, coupon fraud, and card-testing attacks.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
Few reviews
Active installs
20+
≈20 estimated
Momentum
+89%
downloads vs prior 30d
Biggest opportunity: Swap “card testing”, “fake orders” and “woocommerce security” for “chargebacks”, “woocommerce anti fraud” and “prevention”. “card testing” isn't earning its slot: you're not in the first 24 results for its own search. “chargebacks” sits at #10 untagged, close enough for a declared tag to move it up. “fake orders” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce anti fraud” sits at #14 untagged, close enough for a declared tag to move it up. “woocommerce security” isn't earning its slot: you're not in the first 24 results for its own search. “prevention” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 9,751 eCommerce plugins
Install conversion
How it's measured →0.7%
of downloads still active
At least 20 of 2.7K lifetime downloads are still running, below its category: the median eCommerce plugin keeps 1.4%, across 5,143 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 40 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 13 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 3 reviews, smoothed to 4.15★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
37
Momentum
Losing ground
-0.5
Velocity
places per keyword, 26d
16%
Breadth
of keywords climbing, 26d
+0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| chargeback your tag | #4 | #7 | 0 |
| fraud prevention | #10 | #14 | up 1 |
| chargeback prevention | #4 | #7 | 0 |
| chargebacks | #10 | #13 | 0 |
| anti fraud your tag | #14 | #13 | 0 |
| prevention | #19 | #20 | up 1 |
| fraud | #23 | #20 | down 6 |
| coupon abuse | #8 | #15 | down 1 |
| woocommerce anti fraud | #14 | #13 | down 3 |
| fraud detection | #23 | #19 | 0 |
| anti fraud protection | #16 | #12 | 0 |
| card testing your tag | Not in the top 24 | ||
| fake orders your tag | Not in the top 24 | ||
| woocommerce security your tag | Not in the top 24 | ||
56 searches this plugin appeared in over the last 90 days, 11 listed. 45 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “card testing”, “fake orders” and “woocommerce security” for “chargebacks”, “woocommerce anti fraud” and “prevention”. “card testing” isn't earning its slot: you're not in the first 24 results for its own search. “chargebacks” sits at #10 untagged, close enough for a declared tag to move it up. “fake orders” isn't earning its slot: you're not in the first 24 results for its own search. “woocommerce anti fraud” sits at #14 untagged, close enough for a declared tag to move it up. “woocommerce security” isn't earning its slot: you're not in the first 24 results for its own search. “prevention” sits at #19 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “anti fraud”. #14 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 16 Feb 2026 · 258 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 528 · peaks are release surges
Directory rank
Ranked about #25,300 to #28,300, alongside the other plugins at 20+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
40
releases in the last 12 months
13d ago
latest release · v1.3.23 · 18 Oct 2026
40
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “20+”. Our estimate pins where the real number sits.
Crossed into this band 5 days ago and a band this size takes about a year or more to cross, so the real count is still just over 20.
Install history since 15 Feb 2026
Recent reviews
All reviews on wp.org ↗- ★★★★★ mvbn786778mo ago
TrustLens offers strong features such as return abuse detection, coupon misuse detection, and order pattern analysis.
Read on wp.org ↗ - ★★★★★ mvmmk788908mo ago
TrustLens gives store owners something WooCommerce usually lacks: behavior-based customer intelligence. Instead of guessing who might abuse refunds or coupons, the plugin analyzes patterns like refunds, cancellations, and account connections.
Read on wp.org ↗ - ★★★★★ aquilaproperty78679mo ago
Simple, effective, and professional solution for review protection.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 1 language, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 27 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 21 questions in the FAQ.
- ✓ FAQ asks real questions 21 of 21 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions WooCommerce, Stripe, PayPal, Zapier and 2 more.
- ✓ Headings and lists 19 headings and 7 lists.
- ✓ Enough to quote 16,108 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "fake orders", "woocommerce security" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-26 10+ → 20+ up after 5 days in tier
- 2026-10-21 20+ → 10+ down after 15 days in tier
- 2026-10-06 10+ → 20+ up after 4 days in tier
- 2026-10-02 20+ → 10+ down after 3 days in tier
- 2026-09-29 10+ → 20+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Checkout Bot Shield — installs · 3.6★ · 3 shared tags -
FraudGuard – fraud prevention for WooCommerce 10+ installs · 3.6★ · 2 shared tags -
Branching Software Order Fraud Protection for WooCommerce 10+ installs · 3.6★ · 2 shared tags -
CoderEmbassy Order Vanguard — installs · 3.6★ · 2 shared tags -
Antiro Order Risk Screening for WooCommerce — installs · 3.6★ · 2 shared tags -
CheckoutHawk — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/trustlens" width="480" height="300" style="border:0" loading="lazy" title="TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce — Plugin Pulse"></iframe> TrustLens – Fraud Prevention & Chargeback Defense for WooCommerce: 20+ active installs, 5.0★ (3 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/trustlens
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