Master Blocks – Ultimate Blocks for Marketers
by Liton Arefin · Blocks
Also makes 32 other plugins · 1.9K+ installs across the portfolio →
A powerful block collection for the WordPress block editor with 20+ blocks and 5+ extensions to build beautiful pages without writing code.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 85/100
no flags
Active installs
100+
≈150 estimated
Momentum
-40%
downloads vs prior 30d
Biggest opportunity: Swap “block editor” for “master”. “block editor” isn't earning its slot: you're not in the first 24 results for its own search. “master” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
85 health vs 71 average across 2,525 Blocks plugins
Install conversion
How it's measured →0.4%
of downloads still active
At least 100 of 24.5K lifetime downloads are still running, below its category: the median Blocks plugin keeps 2.1%, across 1,579 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 50 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.4★ over 14 reviews, smoothed to 4.17★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
53
Momentum
Holding steady
+0.3
Velocity
places per keyword, 27d
56%
Breadth
of keywords climbing, 27d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| master | #17 | #17 | up 2 |
| ultimate blocks | #24 | #23 | 0 |
| block editor your tag | Not in the top 24 | ||
| blocks your tag | Not in the top 24 | ||
| gutenberg blocks your tag | Not in the top 24 | ||
| template library your tag | Not in the top 24 | ||
| white label your tag | Not in the top 24 | ||
10 searches this plugin appeared in over the last 90 days, 2 listed. 8 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “block editor” for “master”. “block editor” isn't earning its slot: you're not in the first 24 results for its own search. “master” sits at #17 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1K · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.5.0 · 12 Sep 2026
13
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Crossed into this band 2.1 years ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 10 Feb 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ lobokonobi3.4y ago
Looks good so far, and all of the research I’ve done says that it will work great with my. content creation. may update the review later.
Read on wp.org ↗ - ★★★★★ Stagietech4.5y ago
good
Read on wp.org ↗ - ★★★★★ draskoregul6.7y ago
… and very useful!…
Read on wp.org ↗ - ★★★★★ kingpin1237.2y ago
I activated it and photos in my blog suddenly disappeared. I tested many plugins but this plugin did it. Don’t use it until it updates again about it. This topic was modified 6 years, 9 months ago by kingpin123.
Read on wp.org ↗ - ★★★★★ Glenn R Beaver Jr.7.2y ago
Anything that makes Gutenberg better is great in my book This topic was modified 6 years, 11 months ago by Glenn R Beaver Jr..
Read on wp.org ↗ - ★★★★★ Anonymous7.5y ago
This plugin is very easy to use, and allows me to create stock calls to action for my posts (Patreon and Ko-Fi links, that sort of thing), along with some reasonable formatting. I haven’t particularly done anything complicated with the software yet, so we’ll see how things go when if I end up doing something more involved later. I may revisit this review at that time.
Read on wp.org ↗ - ★★★★★ Tunglin7.5y ago
good
Read on wp.org ↗ - ★★★★★ lilleulven7.6y ago
I installed Easy Blocks because I needed a way to get subtitles working, without using the standard title blocks. After some time searching for a plugin that could do the work and would not fail with Gutenberg, I came over Easy Blocks, and it looked “good enough” to do the job. Trying it, yes, it does what it promises. However, I stumbled over two minor “problems” along the way. For one I had a workaround, but an official solution would have been nice, for the other well I could have lived with it. Anyway, I figured to contact the support via the chat function on the website. Within minutes I had someone to chat with, who promised to look into it, and within two hours I had an email with the solutions for my problems (one will be fixed with a new block being released potentially next week). So thumbs up for this plugin/Gutenberg extension and the team around it!
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 2 disclosed vulnerabilities are patched in the current version (1.5.0). Sites still on an older version should update.
- 2026-09-16 CVE-2026-88824 Improper Neutralization of Input During Web Page Generation Affects 1.4.1 - 1.4.1.4 Patched in 1.5.0
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.3.2
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
7 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "A powerful block collection for the WordPress block editor with 20+ blocks and 5+ extensions to build beaut..."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for One audience phrase ("use it"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Gutenberg, Facebook.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 2,869 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "template library", "White Label" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-09-25 200+ → 100+ down after 355 days in tier
- 2023-10-06 300+ → 200+ down after 6 days in tier
- 2023-09-30 400+ → 300+ down after 172 days in tier
- 2023-04-11 500+ → 400+ down after 1 days in tier
- 2023-04-10 400+ → 500+ up after 9 days in tier
- 2023-04-01 500+ → 400+ down after 1 days in tier
- 2023-03-31 400+ → 500+ up after 1 days in tier
- 2023-03-30 500+ → 400+ down after 177 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Ultimate Blocks – 25+ Gutenberg Blocks for Block Editor 50K+ installs · 4.9★ · 3 shared tags A -
Grids: Layout builder for WordPress 2K+ installs · 4.6★ · 3 shared tags B -
Gutenberg Blocks Templates – 50+ Free Gutenberg Block Designs 600+ installs · 3.9★ · 3 shared tags D -
Spectra Legacy – Gutenberg Blocks 1M+ installs · 4.7★ · 2 shared tags A -
Kadence Blocks — Page Builder Toolkit for Gutenberg Editor 600K+ installs · 4.8★ · 2 shared tags A -
Otter Blocks – Gutenberg Blocks, Page Builder for Gutenberg Editor & FSE 300K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for Master Blocks – Ultimate Blocks for Marketers into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ultimate-blocks-for-gutenberg" width="480" height="300" style="border:0" loading="lazy" title="Master Blocks – Ultimate Blocks for Marketers — Plugin Pulse"></iframe> Master Blocks – Ultimate Blocks for Marketers: 100+ active installs, 4.4★ (14 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/ultimate-blocks-for-gutenberg
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