Ultimate WP Mail
by Rustaurius · Email & Marketing
Also makes 21 other plugins · 63.1K+ installs across the portfolio →
Custom email and SMS notifications. Automatic send actions. WPForms SMS integration. WooCommerce notifications for purchases, abandoned cart and more!
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 87/100
no flags
Active installs
700+
≈770 estimated
Momentum
+33%
downloads vs prior 30d
Biggest opportunity: Swap “email log”, “email notifications” and “sms notifications” for “bulk mail”, “mail delivery” and “mail logs”. “email log” isn't earning its slot: you're not in the first 24 results for its own search. “bulk mail” sits at #10 untagged, close enough for a declared tag to move it up. “email notifications” isn't earning its slot: you're not in the first 24 results for its own search. “mail delivery” sits at #12 untagged, close enough for a declared tag to move it up. “sms notifications” isn't earning its slot: you're not in the first 24 results for its own search. “mail logs” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
87 health vs 66 average across 2,120 Email & Marketing plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 700 of 70.3K lifetime downloads are still running, in line with its category: the median Email & Marketing plugin keeps 0.9%, across 1,294 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 5 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 26 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.5★ over 21 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 2 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
59
Momentum
Gaining ground
+1.1
Velocity
places per keyword, 28d
64%
Breadth
of keywords climbing, 28d
+0.8
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ultimate post by mail | #3 | #10 | 0 |
| wp mail | #12 | #22 | down 2 |
| #16 | #19 | up 2 | |
| bulk mail | #10 | #17 | 0 |
| mail delivery | #12 | #18 | up 1 |
| mail logs | #15 | #18 | up 3 |
| mail log | #16 | #18 | 0 |
| custom mail | #10 | #18 | up 1 |
| wp mail smtp | #19 | #19 | 0 |
| bulk mail send | #12 | #17 | 0 |
| mail from | #14 | #19 | up 2 |
| log mail | #16 | #19 | up 1 |
| wp mail from | #16 | #23 | up 2 |
| wp mail log | #18 | #23 | up 1 |
| send mail | #19 | #19 | up 2 |
| wordpress mail | #22 | #21 | up 2 |
| email log your tag | Not in the top 24 | ||
| email notifications your tag | Not in the top 24 | ||
| sms notifications your tag | Not in the top 24 | ||
| smtp your tag | Not in the top 24 | ||
| woocommerce notifications your tag | Not in the top 24 | ||
41 searches this plugin appeared in over the last 90 days, 16 listed. 25 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “email log”, “email notifications” and “sms notifications” for “bulk mail”, “mail delivery” and “mail logs”. “email log” isn't earning its slot: you're not in the first 24 results for its own search. “bulk mail” sits at #10 untagged, close enough for a declared tag to move it up. “email notifications” isn't earning its slot: you're not in the first 24 results for its own search. “mail delivery” sits at #12 untagged, close enough for a declared tag to move it up. “sms notifications” isn't earning its slot: you're not in the first 24 results for its own search. “mail logs” sits at #15 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 1.9K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
5
releases in the last 12 months
26d ago
latest release · v1.4.0 · 5 Oct 2026
46
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 4 months ago; a band this size takes about a year or more to cross, which places it about 66% of the way through.
Install history since 3 Feb 2018
Recent reviews
All reviews on wp.org ↗- ★★★★★ vlrrml4.1y ago
This is an excellent plugin, user-friendly and efficient!
Read on wp.org ↗ - ★★★★★ vladycu4.4y ago
I’ve been using this plugin for a few years, never had any problem!
Read on wp.org ↗ - ★★★★★ filipecerca4.7y ago
Excelent Plugin!
Read on wp.org ↗ - ★★★★★ Peter5.3y ago
Very good and easy to use!! Thank you for this plugin!!
Read on wp.org ↗ - ★★★★★ oleviolin5.4y ago
The software looks really good. If it worked, it would do exactly what I needed. Like all WP plugins the lack of manual is staggering. I managed to send 60 empty mails to 60 out of 125 intended user. When I later wanted to send a I’m sorry mail. All other software you first select the user, then you write the message. Here you select the send to by sending the message! Thereafter it was not possible to send more mails. Have I hit some unknown limit, that I don’t know about? Trying to build a user list was just as unsuccessful as sending the second mail. Building a user list does not work! WordPress version 5.7.2 This topic was modified 5 years, 1 month ago by oleviolin.
Read on wp.org ↗ - ★★★★★ Mark Tielemans5.7y ago
and very helpfull! This topic was modified 5 years, 3 months ago by Mark Tielemans.
Read on wp.org ↗ - ★★★★★ lebrija5.7y ago
This plugin really helps to ease the burden of communicating with all subscribers to the page. I really like that it has some sample emails as well, and so the work is not so tedious
Read on wp.org ↗ - ★★★★★ feliciabrokerhof5.8y ago
moest wel even leren ermee om te gaan, maar dat gaat heel intuitief. (Toen had ik wel al alle leden 3x een lege mail gestuurd…..) Kijk uit met ‘enter’ 🙂
Read on wp.org ↗
Security history
via Wordfence IntelligenceAll 6 disclosed vulnerabilities are patched in the current version (1.4.0). Sites still on an older version should update.
- Patched Medium · 6.4 Ultimate WP Mail <= 1.3.8 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-09-22 CVE-2025-53454 Improper Neutralization of Input During Web Page Generation Affects <= 1.3.8 Patched in 1.3.9
- 2025-05-07 CVE-2025-47490 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.3.4 Patched in 1.3.5
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0.1
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Custom email and SMS notifications. Automatic send actions. WPForms SMS integration. WooCommerce notificati..."
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 9 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("if you have", "if you need").
- ✓ Names what it works with Mentions WooCommerce, Gutenberg, WPForms.
- ✓ Headings and lists 13 headings and 8 lists.
- ✓ Enough to quote 11,328 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-30 800+ → 700+ down after 6 days in tier
- 2026-06-24 700+ → 800+ up after 1 days in tier
- 2026-06-23 800+ → 700+ down after 202 days in tier
- 2025-12-03 900+ → 800+ down after 1 days in tier
- 2025-12-02 800+ → 900+ up after 2 days in tier
- 2025-11-30 900+ → 800+ down after 189 days in tier
- 2025-05-25 1K+ → 900+ down after 1442 days in tier
- 2021-06-13 600+ → 1K+ up after 517 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WP Mail Logging 300K+ installs · 4.7★ · 2 shared tags A -
Email Deliverability – SMTP Replacement, Email API Deliverability & Email Log 200K+ installs · 3.1★ · 2 shared tags B -
Check & Log Email – Easy Email Testing & Mail logging 90K+ installs · 4.8★ · 2 shared tags A -
Solid Mail – SMTP email and logging made by SolidWP 60K+ installs · 4.2★ · 2 shared tags B -
YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ installs · 4.7★ · 2 shared tags A -
GD Mail Queue 700+ installs · 4.4★ · 2 shared tags C
Embed this report card
Drop a live Pulse card for Ultimate WP Mail into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/ultimate-wp-mail" width="480" height="300" style="border:0" loading="lazy" title="Ultimate WP Mail — Plugin Pulse"></iframe> Ultimate WP Mail: 700+ active installs, 4.5★ (21 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/ultimate-wp-mail
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