Unique Headers
by Ryan Hellyer · Media
Also makes 12 other plugins · 76.3K+ installs across the portfolio →
Add unique custom header images to individual pages, posts, categories, or tags.
90 health vs 59 average across 2,206 Media plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,425 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
2.3K
now · peak 32.8K
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
6
releases in the last 12 months
3mo ago
latest release · v2.1.4
54
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 44% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10K+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-10 · 1,461 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ italliance2.3y ago
Super easy to use. Thank you for developing this.
Read on wp.org ↗ - ★★★★★ SSVapes2.8y ago
works perfectly. the shortcodes could be better
Read on wp.org ↗ - ★★★★★ laserulm3.7y ago
thx
Read on wp.org ↗ - ★★★★★ Jeffrey S. Whitmore3.9y ago
Why isn’t it part of default? It took me a month to make a bunch of header images and put them in all my old posts. It was awesome! No sarcasm. This made my posts so much better.
Read on wp.org ↗ - ★★★★★ singingfalls4.6y ago
Easy to use. A real asset to site customization. My gratitude for it’s production.
Read on wp.org ↗ - ★★★★★ fureniku5.2y ago
The plugin does technically do its job of allowing a unique header per page. However, it offers absolutely no guidelines on how your base image should be in terms of size or aspect ratio, and no cropping or positioning tools, leaving you to trial and error to try and get an image that actually shows up correctly with your theme. It’s very frustrating and time consuming, but does look good once finished.
Read on wp.org ↗ - ★★★★★ langerent5.4y ago
It was a great plug in but it made my site crash (500 Error) once I updated to WordPress 5.7. Once I uninstalled the plug in, the site worked normally again. Thanks
Read on wp.org ↗ - ★★★★★ comueller5.4y ago
Perfect Tool. It works very well. This topic was modified 1 year, 8 months ago by comueller.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-05-10 Version 2.1.3 Resolved issue where custom header images would not display on WooCommerce product category pages due to taxonomy caching at plugin init time Restored ability to upload video headers in the customizer 2.1.3
- 2026-05-08 Version 2.1.2 Fix: Removed strict string type declarations from postHeaderImageFilter and taxonomyHeaderImageFilter to prevent TypeError when WordPress Customizer passes an array through the theme_mod_header_image filter 2.1.2
- 2026-05-07 Version 2.1.1 Fixing version number Shortening readme description to meet WordPress.org requirements 2.1.1
- 2026-05-07 Version 2.1 Fixed PSR-4 container namespacing bug 2.1
- 2026-05-01 Version 2.0.1 CI: restricted PHP version matrix to 8.4 and 8.5 CI: fixed lock file resolution issue for different PHP versions Docs: added plugin longevity note (since 2012, 20,000+ sites) Docs: reorganized README sections for better 2.0.1
- 2026-05-01 Version 2.0 Major architectural overhaul: migrated to PSR-4 autoloading with Composer and Inpsyde Modularity Replaced legacy classes with AdminModule, DisplayModule, and AttachmentHelper service Rewrote admin JavaScript as ES6 class 2.0
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.3.1
Languages
via translate.wordpress.orgTranslated into 106 languages, 8 at 90% or more
Plus 82 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-12 20K+ → 10K+ down after 1156 days in tier
- 2023-04-13 30K+ → 20K+ down after 2 days in tier
- 2023-04-11 20K+ → 30K+ up after 1 days in tier
- 2023-04-10 30K+ → 20K+ down
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Media Deduper 9K+ installs · 3.9★ · 2 shared tags B -
WP Header Images 5K+ installs · 4.3★ · 2 shared tags C -
WP Attachments 3K+ installs · 4.4★ · 2 shared tags B -
F4 Media Taxonomies 1K+ installs · 4.5★ · 2 shared tags A - U Unattach 900+ installs · 4.5★ · 2 shared tags D
- M Media Vault 800+ installs · 4.3★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Unique Headers into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/unique-headers" width="480" height="300" style="border:0" loading="lazy" title="Unique Headers — Plugin Pulse"></iframe> Unique Headers: 10K+ active installs, 4.9★ (160 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/unique-headers