Universal WP Lead Tracking
by Inbound Horizons · Forms
Also makes 5 other plugins · 440+ installs across the portfolio →
Adds lead tracking information to e-mails coming from Contact Form 7, Gravity Forms, Ninja Forms, or Elementor PRO form submissions.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 83/100
Few reviews
Active installs
100+
≈160 estimated
Momentum
+85%
downloads vs prior 30d
Biggest opportunity: Swap “contact” for “lead tracking”. “contact” isn't earning its slot: you're not in the first 24 results for its own search. “lead tracking” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
83 health vs 65 average across 2,512 Forms plugins
Install conversion
How it's measured →2.1%
of downloads still active
At least 100 of 4.8K lifetime downloads are still running, above its category: the median Forms plugin keeps 1.3%, across 1,671 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Forms plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 32 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.7
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| lead tracking | #16 | #24 | down 1 |
| contact your tag | Not in the top 24 | ||
| email your tag | Not in the top 24 | ||
| form your tag | Not in the top 24 | ||
| lead your tag | Not in the top 24 | ||
| tracking your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 1 listed. 6 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “contact” for “lead tracking”. “contact” isn't earning its slot: you're not in the first 24 results for its own search. “lead tracking” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 387 · peaks are release surges
Directory rank
Ranked about #13,300 to #16,400, alongside the other plugins at 100+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Adds lead tracking information to e-mails coming from Contact Form 7, Gravity Forms, Ninja Forms, or Elemen..."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("use it", "if you have").
- ✓ Names what it works with Mentions Elementor, Contact Form 7, Gravity Forms, Ninja Forms and 4 more.
- ✓ Headings and lists 4 headings and 1 list.
- ✓ Enough to quote 4,348 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
VS Contact Form 6K+ installs · 4.7★ · 3 shared tags A -
Contact Form Query 1K+ installs · 4.0★ · 3 shared tags B -
Flamix: Bitrix24 and Contact Form 7 integrations 1K+ installs · 3.9★ · 3 shared tags C -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A - C Contact Form 7 add confirm 50K+ installs · 4.2★ · 2 shared tags D
-
Gravity PDF 20K+ installs · 4.9★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for Universal WP Lead Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/universal-wp-lead-tracking" width="480" height="300" style="border:0" loading="lazy" title="Universal WP Lead Tracking — Plugin Pulse"></iframe> Universal WP Lead Tracking: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/universal-wp-lead-tracking
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