Universal WP Lead Tracking
by Inbound Horizons · Forms
Also makes 5 other plugins · 340+ installs across the portfolio →
Adds lead tracking information to e-mails coming from Contact Form 7, Gravity Forms, Ninja Forms, or Elementor PRO form submissions.
65 health vs 63 average across 2,090 Forms plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Rating quality
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Daily downloads
Since 2024-09-16 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
112
now · peak 112
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “100+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2026-09-15 · 2 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A small install base leaves thin data to model from.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product.
- Annual price per customer. $49–$199 a year, typical for Forms plugins rather than this plugin's own pricing.
- Acquisition multiple. 2.5x–4.5x annual revenue, the going range for small WordPress-plugin businesses, stretched a little because downloads are growing.
- Install base. 100–200 active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 100–200
- Category
- Forms
- Pro tier
- detected (description mentions a Pro or Premium version)
- Download trend
- growing (30d downloads up vs prior 30d)
- Reviews
- 1
- Last updated
- 429 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Contact Form Email 8K+ installs · 4.3★ · 3 shared tags A -
VS Contact Form 7K+ installs · 4.7★ · 3 shared tags A -
Contact Form Query 1K+ installs · 4.0★ · 3 shared tags B -
Flamix: Bitrix24 and Contact Form 7 integrations 1K+ installs · 3.9★ · 3 shared tags C -
MC4WP: Mailchimp for WordPress 1M+ installs · 4.8★ · 2 shared tags A - C Contact Form 7 add confirm 50K+ installs · 4.2★ · 2 shared tags D
Embed this report card
Drop a live Pulse card for Universal WP Lead Tracking into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/universal-wp-lead-tracking" width="480" height="300" style="border:0" loading="lazy" title="Universal WP Lead Tracking — Plugin Pulse"></iframe> Universal WP Lead Tracking: 100+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-16. https://plugins.wpmayor.com/plugin/universal-wp-lead-tracking