URL Smasher
by Rick Hellewell · Uncategorized
Also makes 16 other plugins · 980+ installs across the portfolio →
Automatically shortens URLs in posts, pages, and comments using goo.gl.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 49/100
Stale · Likely abandoned · Few reviews
Active installs
10+
≈17 estimated
Momentum
-51%
downloads vs prior 30d
Biggest opportunity: Update recency scores 23/100. Last updated 936 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
49 health vs 58 average across 25,753 Uncategorized plugins
Install conversion
How it's measured →0.3%
of downloads still active
At least 10 of 3K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,773 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Under-optimized
Most to gain: Update recency
Updated 936 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.14; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
1 of 5 tags set · short description in place
To rank higher: Last updated 936 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| url shortener automatic goo.gl your tag | Not checked yet | ||
1 search this plugin appeared in over the last 90 days, 0 listed. 1 left out as unrelated or noise (years, numbers, stray words).
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 74 · peaks are release surges
Directory rank
Ranked about #30,400 to #44,800, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.6y ago
latest release · v3.10 · 10 Apr 2024
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ jktlaugh9.9y ago
It’s a must download tool for an affiliate!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 9 questions in the FAQ.
- ✓ FAQ asks real questions 9 of 9 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 330 characters of description; under 1,000 there is little to quote.
- ! Tags match the text Only 0 of 1 tags appear in the text ("url shortener automatic goo.gl" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Embed this report card
Drop a live Pulse card for URL Smasher into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/url-smasher" width="480" height="300" style="border:0" loading="lazy" title="URL Smasher — Plugin Pulse"></iframe> URL Smasher: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/url-smasher
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