URL Smasher
by Rick Hellewell · Uncategorized
Also makes 13 other plugins · 970+ installs across the portfolio →
Automatically shortens URLs in posts, pages, and comments using goo.gl.
51 health vs 56 average across 16,379 Uncategorized plugins
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Biggest win: Update recency
To rank higher: Last updated 874 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,427 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
29
now · peak 74
Directory rank
wp.org popularity rank over time · lower is better
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.4y ago
latest release · v3.10
3
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history · since 2022-10-04 · 1,376 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ jktlaugh9.7y ago
It’s a must download tool for an affiliate!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 7.4.8 · WP 6.0
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Embed this report card
Drop a live Pulse card for URL Smasher into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/url-smasher" width="480" height="300" style="border:0" loading="lazy" title="URL Smasher — Plugin Pulse"></iframe> URL Smasher: 10+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-09-01. https://plugins.wpmayor.com/plugin/url-smasher