URLsLab
by URLsLab · AI
Boost SEO and performance with minimal effort.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 76/100
Few reviews
Active installs
30+
≈35 estimated
Momentum
-42%
downloads vs prior 30d
Biggest opportunity: “ai”, “cache” and “gpt” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
76 health vs 77 average across 3,393 AI plugins
Install conversion
How it's measured →0.5%
of downloads still active
At least 30 of 6.2K lifetime downloads are still running, below its category: the median AI plugin keeps 1.4%, across 1,009 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other AI plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 247 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.7.11; the current branch is 6.8
5.0★ over 2 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
43
Momentum
Holding steady
+0.3
Velocity
places per keyword, 27d
33%
Breadth
of keywords climbing, 27d
-1.0
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| ai your tag | Not in the top 24 | ||
| cache your tag | Not in the top 24 | ||
| gpt your tag | Not in the top 24 | ||
| performance your tag | Not in the top 24 | ||
| seo your tag | Not in the top 24 | ||
3 searches this plugin appeared in over the last 90 days, 0 listed. 3 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “ai”, “cache” and “gpt” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 12 Oct 2023 · 1,116 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 500 · peaks are release surges
Directory rank
Ranked about #23,000 to #24,800, alongside the other plugins at 30+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
8mo ago
latest release · v2.132.6 · 27 Feb 2026
40
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “30+”. Our estimate pins where the real number sits.
Crossed into this band 6 months ago; a band this size takes about a year or more to cross, which places it about 47% of the way through.
At the current install trend, crossing 40+ in roughly 457 days.
Install history since 11 Oct 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ Anonymous User 211355243.0y ago
It works properly, managing internal link building at scale is extremely easy
Read on wp.org ↗ - ★★★★★ dannywebsites3.0y ago
After some hands-on testing, I think that URLsLab will become an indispensable tool in my WP SEO toolkit. It takes care of most SEO tasks that are typically very time-consuming and delivers impressive results. Well done!
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 3 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Boost SEO and performance with minimal effort."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for One audience phrase ("if you need"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ✓ Headings and lists 3 headings and 1 list.
- ✓ Enough to quote 3,611 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "gpt" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-15 20+ → 30+ up after 6 days in tier
- 2026-05-09 30+ → 20+ down after 1 days in tier
- 2026-05-08 20+ → 30+ up after 15 days in tier
- 2026-04-23 30+ → 20+ down after 16 days in tier
- 2026-04-07 40+ → 30+ down after 6 days in tier
- 2026-04-01 50+ → 40+ down after 2 days in tier
- 2026-03-30 40+ → 50+ up after 30 days in tier
- 2026-02-28 30+ → 40+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
LiteSpeed Cache 7M+ installs · 4.8★ · 2 shared tags B -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 2 shared tags A -
WP Super Cache 1M+ installs · 4.3★ · 2 shared tags A -
WP Fastest Cache – WordPress Cache Plugin 1M+ installs · 4.9★ · 2 shared tags A -
SpeedyCache – Cache, Optimization, Performance 500K+ installs · 4.2★ · 2 shared tags B -
Breeze Cache 300K+ installs · 3.6★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for URLsLab into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/urlslab" width="480" height="300" style="border:0" loading="lazy" title="URLsLab — Plugin Pulse"></iframe> URLsLab: 30+ active installs, 5.0★ (2 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/urlslab
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