Virtue – Charity Donations UK
by virtueimpact · eCommerce
Instant social and environmental impact on your store. Give to causes & empower shoppers to donate.
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Health
D 46/100
Stale · Likely abandoned · Few reviews
Active installs
—
not reported yet
Momentum
+9%
downloads vs prior 30d
Biggest opportunity: Swap “charity” for “environmental impact”. “charity” isn't earning its slot: you're not in the first 24 results for its own search. “environmental impact” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
46 health vs 71 average across 9,787 eCommerce plugins
Removal-risk signals
45/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Long abandoned. No update in 3+ years — the top precursor to removal once a vulnerability is found.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1245 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.2.15; the current branch is 6.8
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1245 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
39
Momentum
Mixed: one swing, the rest drifting
+0.2
Velocity
places per keyword, 11d
20%
Breadth
of keywords climbing, 11d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| tree planting your tag | #10 | #11 | 0 |
| environmental impact | #16 | #21 | up 1 |
| woocommerce donate to charity | #16 | #18 | 0 |
| charity your tag | Not in the top 24 | ||
| checkout donations your tag | Not in the top 24 | ||
| donate button your tag | Not in the top 24 | ||
| donations your tag | Not in the top 24 | ||
5 searches this plugin appeared in over the last 90 days, 3 listed. 2 left out as unrelated or noise (years, numbers, stray words). 4 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “charity” for “environmental impact”. “charity” isn't earning its slot: you're not in the first 24 results for its own search. “environmental impact” sits at #16 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 11 May 2023 · 1,272 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 151 · peaks are release surges
Directory rank
Ranked about #50,200 to #69,500, alongside the other plugins with fewer than 10 installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
3.4y ago
latest release · v1.0.0 · 6 Jun 2023
2
tagged releases on record
Recent releases
Estimated active installs
wp.org publishes an install count once a plugin has enough of them. This one has none yet.
wp.org reports no install count for this plugin yet.
Install history since 10 May 2023
Recent reviews
All reviews on wp.org ↗- ★★★★★ freshgroundant2.9y ago
We used the Virtue plugin to adapt products to include donations to charities of our choice. The team are very responsive and have been a great help in getting us up and running. Very happy with the plugin and service received. It solved our challenge exactly as required!
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 2 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 941 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Charitable – Instamojo Payment Gateway 100+ installs · 4.1★ · 2 shared tags D -
Give as you Live 100+ installs · 3.6★ · 2 shared tags -
Philantro – Donations and Donor Management 60+ installs · 4.0★ · 2 shared tags C -
UNICEF Tap Project Banner 10+ installs · 3.6★ · 2 shared tags -
GiftFlow – Donation & Fundraising — installs · 3.6★ · 2 shared tags - Q QuickDonate — installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for Virtue – Charity Donations UK into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/virtue-for-woocommerce" width="480" height="300" style="border:0" loading="lazy" title="Virtue – Charity Donations UK — Plugin Pulse"></iframe> Virtue – Charity Donations UK: no active install count reported, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/virtue-for-woocommerce
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