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whatwedo ACF Cleaner

by whatwedo · Admin & Utilities

Cleanup old metadata created by Advanced Custom Fields.

⚠ Stale
How scoring works →
58 Health · C
Maintenance 28/100
Rating quality 83/100
Support 70/100

58 health vs 54 average across 3,790 Admin & Utilities plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

70 / 100

Well optimized

Biggest win: Update recency

Update recency 37/100
WP compatibility 88/100
Rating quality 64/100
Listing tuning 100/100

To rank higher: Last updated 697 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.

Get the full rank-higher report →

Daily downloads

Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive

+36% vs prior 30d
11Downloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

158

now · peak 887

15930d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

whatwedo ACF Cleaner · #7636 you ACF qTranslate · #2418 Advanced Custom Fiel · #3665 ACF Content Analysis · #296

Rating trend

Star average over time · dips mark rough releases

4.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

199per 1k installs · Aug 26

Release cadence

No release in a year
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

0

releases in the last 12 months

1.9y ago

latest release · v1.2.2

6

tagged releases on record

Recent releases

1.2.2 · 1.9y ago1.2.1 · 3.2y ago1.2.0 · 3.4y ago1.1.0 · 4.1y ago1.0.1 · 4.1y ago1.0.0 · 5.5y ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v1.2 94%
Older / other versions 5.8%

Estimated active installs

The public count shows “800+”. Our estimate pins where the real number sits.

tracked estimate
800–900 ≈850

Refined from the date this plugin crossed into its current band.

Install history · since 2022-08-09 · 1,418 observations

800Installs · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

Est. annual revenue

N/A

Est. acquisition value

N/A

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

Details

Version
1.2.2
Last updated
1.9y ago
Added
2021-02-22 · 5 yrs old
Requires WP
5.5
Tested up to
6.6.7
Requires PHP
7.0

Recent reviews

All reviews on wp.org ↗
  1. MaryMak
    3mo ago

    Removed all entries for fields that no longer exist in ACF. Refreshingly easy.

    Read on wp.org ↗
  2. Alexsoluweb
    11mo ago

    Really helpfull when developping/refactoring fields…Great jobs and thanks for it!

    Read on wp.org ↗
  3. Greg
    1.5y ago

    Thank you very much, helps me trim a lot of fat from _postmeta table when building a new site.

    Read on wp.org ↗
  4. dimuchios84
    1.7y ago

    Creation of dynamic property whatwedo\AcfCleaner\WP::$tool_menu_id is deprecated wp-content/plugins/whatwedo-acf-cleaner/class/class-wp.php:91

    Read on wp.org ↗
  5. Manou Allou
    2.2y ago

    This plugin does a tremendous good job finding and cleaning old and obsolete custom fields from the database. A must-have for database cleanup after development. While it still works OK, it would be nice to see that it is actively maintained and updated. The notice on the plugin’s main page on the WordPress repository can turn away many people from using it. This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. Devs, are you there?

    Read on wp.org ↗
  6. altimac
    2.9y ago

    I have to admit, it was really bugging to know that I had all manner of ACF fields that I had replaced, reconfigured, abandoned etc. during the dev process, and when using any theme builder to assign ACF fields to various modules, I was seeing fields that I had long ago abandoned. In one case I went from a custom field in a CPT, to a taxonomy for that CPT, and I used the same name, so that field was still in the database with some values entered for it, and in my theme builder I saw two different field assignment options with the same name ;-( Yes, I could work around that, and it is not bringing my site to a crawl or anything to have the superfluous fields in there. But I was able to use this plugin to easily remove that field, along with a few others I knew I wanted to remove, and even some I had forgotten about. So kudos for giving folks like us a way to clean all this obsolete stuff out of the db.

    Read on wp.org ↗
  7. Luke Williamson
    2.9y ago

    I found myself changing a lot of ACF fields recently that were deprecated or required different input formats – what I didn’t expect was that the old input data would be forever saved in the database (even after deleting those fields!). This plugin serves a great purpose to clean up old and unused data from your database, which means you can retain better database connection speeds and reduce database bloat. Awesome work and thank you. 👌

    Read on wp.org ↗
  8. Tom Slominski
    3.1y ago

    Does what it says on the tin. I needed something to clear out ACF fields from a previous theme, and this did the job quickly and efficiently.

    Read on wp.org ↗

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 6.6.2

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2026-04-07 900+ → 800+ down after 1 days in tier
  2. 2026-04-06 800+ → 900+ up after 60 days in tier
  3. 2026-02-05 900+ → 800+ down after 5 days in tier
  4. 2026-01-31 800+ → 900+ up after 1 days in tier
  5. 2026-01-30 900+ → 800+ down after 18 days in tier
  6. 2026-01-12 800+ → 900+ up after 1 days in tier
  7. 2026-01-11 900+ → 800+ down after 1 days in tier
  8. 2026-01-10 800+ → 900+ up after 6 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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whatwedo ACF Cleaner: 800+ active installs, 4.8★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/whatwedo-acf-cleaner