whatwedo ACF Cleaner
by whatwedo · Admin & Utilities
Cleanup old metadata created by Advanced Custom Fields.
58 health vs 54 average across 3,790 Admin & Utilities plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Biggest win: Update recency
To rank higher: Last updated 697 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Daily downloads
Since 2022-10-05 · 1,424 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
158
now · peak 887
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
1.9y ago
latest release · v1.2.2
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “800+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2022-08-09 · 1,418 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.
Details
Recent reviews
All reviews on wp.org ↗- ★★★★★ MaryMak3mo ago
Removed all entries for fields that no longer exist in ACF. Refreshingly easy.
Read on wp.org ↗ - ★★★★★ Alexsoluweb11mo ago
Really helpfull when developping/refactoring fields…Great jobs and thanks for it!
Read on wp.org ↗ - ★★★★★ Greg1.5y ago
Thank you very much, helps me trim a lot of fat from _postmeta table when building a new site.
Read on wp.org ↗ - ★★★★★ dimuchios841.7y ago
Creation of dynamic property whatwedo\AcfCleaner\WP::$tool_menu_id is deprecated wp-content/plugins/whatwedo-acf-cleaner/class/class-wp.php:91
Read on wp.org ↗ - ★★★★★ Manou Allou2.2y ago
This plugin does a tremendous good job finding and cleaning old and obsolete custom fields from the database. A must-have for database cleanup after development. While it still works OK, it would be nice to see that it is actively maintained and updated. The notice on the plugin’s main page on the WordPress repository can turn away many people from using it. This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. Devs, are you there?
Read on wp.org ↗ - ★★★★★ altimac2.9y ago
I have to admit, it was really bugging to know that I had all manner of ACF fields that I had replaced, reconfigured, abandoned etc. during the dev process, and when using any theme builder to assign ACF fields to various modules, I was seeing fields that I had long ago abandoned. In one case I went from a custom field in a CPT, to a taxonomy for that CPT, and I used the same name, so that field was still in the database with some values entered for it, and in my theme builder I saw two different field assignment options with the same name ;-( Yes, I could work around that, and it is not bringing my site to a crawl or anything to have the superfluous fields in there. But I was able to use this plugin to easily remove that field, along with a few others I knew I wanted to remove, and even some I had forgotten about. So kudos for giving folks like us a way to clean all this obsolete stuff out of the db.
Read on wp.org ↗ - ★★★★★ Luke Williamson2.9y ago
I found myself changing a lot of ACF fields recently that were deprecated or required different input formats – what I didn’t expect was that the old input data would be forever saved in the database (even after deleting those fields!). This plugin serves a great purpose to clean up old and unused data from your database, which means you can retain better database connection speeds and reduce database bloat. Awesome work and thank you. 👌
Read on wp.org ↗ - ★★★★★ Tom Slominski3.1y ago
Does what it says on the tin. I needed something to clear out ACF fields from a previous theme, and this did the job quickly and efficiently.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.6.2
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-04-07 900+ → 800+ down after 1 days in tier
- 2026-04-06 800+ → 900+ up after 60 days in tier
- 2026-02-05 900+ → 800+ down after 5 days in tier
- 2026-01-31 800+ → 900+ up after 1 days in tier
- 2026-01-30 900+ → 800+ down after 18 days in tier
- 2026-01-12 800+ → 900+ up after 1 days in tier
- 2026-01-11 900+ → 800+ down after 1 days in tier
- 2026-01-10 800+ → 900+ up after 6 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A ACF qTranslate 8K+ installs · 4.3★ · 3 shared tags D
-
Advanced Custom Fields: Typography Field 4K+ installs · 4.1★ · 3 shared tags D -
ACF Content Analysis for Yoast SEO 100K+ installs · 4.0★ · 2 shared tags B -
Advanced Custom Fields: Extended 100K+ installs · 4.7★ · 2 shared tags B -
Advanced Custom Fields: Font Awesome Field 90K+ installs · 4.7★ · 2 shared tags A -
Table Field Add-on for ACF and SCF 50K+ installs · 4.7★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for whatwedo ACF Cleaner into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/whatwedo-acf-cleaner" width="480" height="300" style="border:0" loading="lazy" title="whatwedo ACF Cleaner — Plugin Pulse"></iframe> whatwedo ACF Cleaner: 800+ active installs, 4.8★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/whatwedo-acf-cleaner