whatwedo ACF Cleaner
by whatwedo · Admin & Utilities
Cleanup old metadata created by Advanced Custom Fields.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
C 56/100
Stale · Likely abandoned
Active installs
700+
≈790 estimated
Momentum
+32%
downloads vs prior 30d
Biggest opportunity: “acf”, “admin” and “advanced custom fields” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
56 health vs 56 average across 5,902 Admin & Utilities plugins
Install conversion
How it's measured →4.1%
of downloads still active
At least 700 of 17K lifetime downloads are still running, above its category: the median Admin & Utilities plugin keeps 0.6%, across 4,194 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Admin & Utilities plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 762 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.6.11; the current branch is 7.1
4.8★ over 10 reviews, smoothed to 4.22★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Last updated 762 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
Not enough tracked days yet to call a direction. Momentum needs at least three keywords measured a week or more apart.
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| acf your tag | Not in the top 24 | ||
| admin your tag | Not in the top 24 | ||
| advanced custom fields your tag | Not in the top 24 | ||
| cleaner your tag | Not in the top 24 | ||
| cleanup your tag | Not in the top 24 | ||
0 searches this plugin appeared in over the last 90 days. 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “acf”, “admin” and “advanced custom fields” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 887 · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
No release in a yearHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
0
releases in the last 12 months
2.1y ago
latest release · v1.2.2 · 1 Oct 2024
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 94% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “700+”. Our estimate pins where the real number sits.
Crossed into this band 26 days ago and a band this size takes about a year or more to cross, so the real count is still just under 800.
Install history since 9 Aug 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ MaryMak5mo ago
Removed all entries for fields that no longer exist in ACF. Refreshingly easy.
Read on wp.org ↗ - ★★★★★ Alexsoluweb1.1y ago
Really helpfull when developping/refactoring fields…Great jobs and thanks for it!
Read on wp.org ↗ - ★★★★★ Greg1.7y ago
Thank you very much, helps me trim a lot of fat from _postmeta table when building a new site.
Read on wp.org ↗ - ★★★★★ dimuchios841.9y ago
Creation of dynamic property whatwedo\AcfCleaner\WP::$tool_menu_id is deprecated wp-content/plugins/whatwedo-acf-cleaner/class/class-wp.php:91
Read on wp.org ↗ - ★★★★★ Manou Allou2.3y ago
This plugin does a tremendous good job finding and cleaning old and obsolete custom fields from the database. A must-have for database cleanup after development. While it still works OK, it would be nice to see that it is actively maintained and updated. The notice on the plugin’s main page on the WordPress repository can turn away many people from using it. This plugin hasn’t been tested with the latest 3 major releases of WordPress. It may no longer be maintained or supported and may have compatibility issues when used with more recent versions of WordPress. Devs, are you there?
Read on wp.org ↗ - ★★★★★ altimac3.1y ago
I have to admit, it was really bugging to know that I had all manner of ACF fields that I had replaced, reconfigured, abandoned etc. during the dev process, and when using any theme builder to assign ACF fields to various modules, I was seeing fields that I had long ago abandoned. In one case I went from a custom field in a CPT, to a taxonomy for that CPT, and I used the same name, so that field was still in the database with some values entered for it, and in my theme builder I saw two different field assignment options with the same name ;-( Yes, I could work around that, and it is not bringing my site to a crawl or anything to have the superfluous fields in there. But I was able to use this plugin to easily remove that field, along with a few others I knew I wanted to remove, and even some I had forgotten about. So kudos for giving folks like us a way to clean all this obsolete stuff out of the db.
Read on wp.org ↗ - ★★★★★ Luke Williamson3.1y ago
I found myself changing a lot of ACF fields recently that were deprecated or required different input formats – what I didn’t expect was that the old input data would be forever saved in the database (even after deleting those fields!). This plugin serves a great purpose to clean up old and unused data from your database, which means you can retain better database connection speeds and reduce database bloat. Awesome work and thank you. 👌
Read on wp.org ↗ - ★★★★★ Tom Slominski3.3y ago
Does what it says on the tin. I needed something to clear out ACF fields from a previous theme, and this did the job quickly and efficiently.
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
3 of 8 pass · checked 31 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 3 questions in the FAQ.
- ! FAQ asks real questions 2 of 3 FAQ entries are headings, not questions ("Output the names of the deleted fields").
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions ACF.
- ! Headings and lists 1 heading and 0 lists; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 567 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "admin", "cleaner" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-07 800+ → 700+ down after 5 days in tier
- 2026-10-02 700+ → 800+ up after 4 days in tier
- 2026-09-28 800+ → 700+ down after 1 days in tier
- 2026-09-27 700+ → 800+ up after 1 days in tier
- 2026-09-26 800+ → 700+ down after 3 days in tier
- 2026-09-23 700+ → 800+ up after 1 days in tier
- 2026-09-22 800+ → 700+ down after 3 days in tier
- 2026-09-19 700+ → 800+ up after 1 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- A ACF qTranslate 8K+ installs · 4.3★ · 3 shared tags D
-
ACF Content Analysis for Yoast SEO 100K+ installs · 4.0★ · 2 shared tags B -
Advanced Custom Fields: Extended 100K+ installs · 4.7★ · 2 shared tags A -
Advanced Custom Fields: Font Awesome Field 90K+ installs · 4.7★ · 2 shared tags A -
Table Field Add-on for ACF and SCF 50K+ installs · 4.7★ · 2 shared tags A -
Advanced Custom Fields: Gravity Forms Add-on 30K+ installs · 4.1★ · 2 shared tags B
Embed this report card
Drop a live Pulse card for whatwedo ACF Cleaner into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/whatwedo-acf-cleaner" width="480" height="300" style="border:0" loading="lazy" title="whatwedo ACF Cleaner — Plugin Pulse"></iframe> whatwedo ACF Cleaner: 700+ active installs, 4.8★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-02. https://plugins.wpmayor.com/plugin/whatwedo-acf-cleaner
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