Custom Empty Price for WooCommerce
by Poodle Plugins · eCommerce
Also makes 3 other plugins · 5.3K+ installs across the portfolio →
Show text, a call to action or custom HTML when a product has no price set.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 79/100
Few reviews
Active installs
300+
≈350 estimated
Momentum
+15%
low volume, under 1,000 downloads a month
Biggest opportunity: Swap “call to action” for “name your price”. “call to action” isn't earning its slot: you're not in the first 24 results for its own search. “name your price” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
79 health vs 71 average across 9,787 eCommerce plugins
Install conversion
How it's measured →5.3%
of downloads still active
At least 300 of 5.7K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,168 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 210 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.9.11; the current branch is 7.1
4.8★ over 5 reviews, weighted for review count to 4.2★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
34
Momentum
Losing ground
-1.1
Velocity
places per keyword, 27d
15%
Breadth
of keywords climbing, 27d
-0.5
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| empty price your tag | #1 | #2 | 0 |
| empty | #2 | #5 | 0 |
| call for pricing your tag | #23 | #21 | up 1 |
| call for price | #16 | #22 | up 2 |
| custom price | #17 | #21 | down 2 |
| name your price | #24 | #21 | 0 |
| call to action your tag | Not in the top 24 | ||
| price your tag | Not in the top 24 | ||
| woocommerce your tag | Not in the top 24 | ||
18 searches this plugin appeared in over the last 90 days, 6 listed. 12 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “call to action” for “name your price”. “call to action” isn't earning its slot: you're not in the first 24 results for its own search. “name your price” sits at #24 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,490 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 305 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
7mo ago
latest release · v2.0.3 · 7 Apr 2026
8
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 82% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 17 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 14 Jun 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ elaborate1.7y ago
Perfect and elegant execution. Strikes just the right balance in how to handle the simple task of adding a call to action button or otherwise handling an empty price. Customization is simple, adding just a single CSS class that you can override if you wish. This is how all plugins ought to work.
Read on wp.org ↗ - ★★★★★ Design Locker6.0y ago
Needed this exact solution for a number of products and it worked exactly as described with hardly any setup. Thank you, Chris.
Read on wp.org ↗ - ★★★★★ Torri6.2y ago
Hello, it worked perfectly! I inserted a button via shortcode. But the button was only displayed on the single product, is there any way to display the button on the products archive?
Read on wp.org ↗ - ★★★★★ jodzeee6.7y ago
I’m so glad I found this! My only complaint is that I had to do some custom CSS and use !important to get the button to follow the same format as my theme’s buttons.
Read on wp.org ↗ - ★★★★★ Anonymous7.4y ago
This covers every base I can think of, and is simple enough for non-technical people to use
Read on wp.org ↗
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
This plugin’s searches fall outside the topics measured so far. See the topics measured so far.
Readme readiness
2 of 8 pass · checked 1 Nov 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Show text, a call to action or custom HTML when a product has no price set."
- ! Has a FAQ Only 2 questions in the FAQ; 3 or more gives an assistant something to match.
- ! FAQ asks real questions 0 of 2 FAQ entries are headings, not questions ("undefined").
- ! Names who it is for One audience phrase ("use this"); say who the plugin is for and what they use it for.
- ! Names what it works with Names no plugin, service or platform it works with.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 985 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text 3 of 5 tags appear in the text; "call for pricing", "woocommerce" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2025-06-21 400+ → 300+ down after 117 days in tier
- 2025-02-24 300+ → 400+ up after 86 days in tier
- 2024-11-30 400+ → 300+ down after 88 days in tier
- 2024-09-03 300+ → 400+ up after 641 days in tier
- 2022-12-02 200+ → 300+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Omnibus — show the lowest price 10K+ installs · 4.1★ · 1 shared tag B -
Variation Price Display Range for WooCommerce 9K+ installs · 4.8★ · 1 shared tag A -
Show only lowest prices in variable products for WooCommerce 6K+ installs · 4.5★ · 1 shared tag A -
Better Variation Price for WooCommerce 1K+ installs · 4.3★ · 1 shared tag C -
Price Per Unit for WooCommerce 1K+ installs · 3.8★ · 1 shared tag C -
RRP (MSRP) for WooCommerce 1K+ installs · 4.3★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Custom Empty Price for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woo-custom-empty-price" width="480" height="300" style="border:0" loading="lazy" title="Custom Empty Price for WooCommerce — Plugin Pulse"></iframe> Custom Empty Price for WooCommerce: 300+ active installs, 4.8★ (5 reviews). Plugin Pulse (WP Mayor), as of 2026-11-03. https://plugins.wpmayor.com/plugin/woo-custom-empty-price
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