ShipStation for WooCommerce
by WooCommerce · eCommerce
Also makes 27 other plugins · 4.4M+ installs across the portfolio →
Power your entire shipping operation from one platform.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 80/100
no flags
Active installs
40K+
≈44K estimated
Momentum
-2%
downloads vs prior 30d
Biggest opportunity: Add “productivity”, “woocommerce order history” and “usps woocommerce” to your wp.org tags. You rank #6, #6 and #7 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
80 health vs 71 average across 9,745 eCommerce plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 40K of 2.5M lifetime downloads are still running, in line with its category: the median eCommerce plugin keeps 1.4%, across 5,141 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 35 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 17 days ago
Tested up to WordPress 7.1.4, the current branch or newer
3.3★ over 13 reviews, smoothed to 3.93★ and held back under 25 reviews
4 of 5 tags set · short description in place
1 of 3 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
35
Momentum
Losing ground
-1.3
Velocity
places per keyword, 28d
14%
Breadth
of keywords climbing, 28d
+0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| shipstation | #1 | #4 | 0 |
| shipstation woocommerce | #1 | #4 | 0 |
| new zealand | #3 | #10 | 0 |
| woocommerce order history | #6 | #20 | 0 |
| productivity | #6 | #15 | up 2 |
| automattic your tag | #11 | #21 | up 3 |
| woocommerce integration | #7 | #18 | up 1 |
| woocommerce reporting | #7 | #21 | down 1 |
| usps woocommerce | #7 | #17 | 0 |
| woocommerce inventory | #8 | #22 | up 1 |
| operation | #12 | #22 | down 2 |
| woocommerce inventory management | #8 | #20 | up 1 |
| germany | #9 | #20 | up 2 |
| logistics | #8 | #15 | down 4 |
| carrier | #10 | #13 | down 1 |
| woocommerce compare | #11 | #18 | 0 |
| woocommerce quote | #11 | #21 | down 5 |
| woocommerce notifications | #11 | #22 | down 3 |
| fulfillment | #11 | #18 | down 1 |
| carriers | #11 | #14 | 0 |
| shipping your tag | Not in the top 24 | ||
| woo your tag | Not in the top 24 | ||
318 searches this plugin appeared in over the last 90 days, 20 listed. 229 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Add “productivity”, “woocommerce order history” and “usps woocommerce” to your wp.org tags. You rank #6, #6 and #7 for them without listing them, close enough for a declared tag to move you up. WordPress.org counts only your first five tags, so with 4 listed these are the slots worth spending.
- One page off on “automattic”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 105.3K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
35
releases in the last 12 months
17d ago
latest release · v5.4.0 · 14 Oct 2026
98
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “40K+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 42% of the way through.
At the current install trend, crossing 50K+ in roughly 282 days.
Install history since 1 Jan 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ felipebtu8mo ago
The plugin worked beautifully for a while but after their latest update it no longer synchronises properly with woocomerce. Once orders are paid and labels created, it does not communicate with woocomerce and does not mark orders as complete on the website. I have contacted support multiple times, and I always get the same generic answer, such as reset API keys, install and uninstall the plugin, which I have done it many times and yet problem still persists.Very disappointed at the support level received and looking at canceling my shipstation account all together for 4 stores, as soon as I find an alternative solution. In the end is causing me more headaches, than providing a solution.
Read on wp.org ↗ - ★★★★★ robmaric8mo ago
I’m grateful to Shameem for carefully looking into an issue and giving a thorough response.
Read on wp.org ↗ - ★★★★★ smiley581.1y ago
Prompt, courteous and highly effective support provided by Frank. The icing on the cake would have been the availability of more comprehensive documentation. However, at this juncture, reference was made to professional agencies and developers. This appears to be a matter of corporate policy rather than a limitation of the support team. Please continue with your excellent work.
Read on wp.org ↗ - ★★★★★ webofpress1.6y ago
It does what it’s supposed to and syncs orders with ShipStation. I’ve used on several websites without any issues.
Read on wp.org ↗ - ★★★★★ slimfitholsters1.8y ago
Total trash company. I contacted them multiple times to try to fix the issue with my orders not syncing to ship station they say they will contact me via email and have not sent one email to me. I opened a ticket to try to get this resolved and nothing is being done for the past week. This keeps happening multiple times the past 5 months and im so sick of this.
Read on wp.org ↗ - ★★★★★ webifym2.3y ago
How good can it be a service that relays on deceiving tactics to enroll customers and get their data and info!! I decided to give ShipStation a shot because they offer a Free Plan for small business with only a few orders a month but it was only a clickbait. After subscribing, they automatically added me to a paid plan without option to downgrade. One hour wasted subscribing, setting up account, and contacting customer support only to learn they don’t offer the free plan included on their website. This topic was modified 2 years ago by webifym.
Read on wp.org ↗ - ★★★★★ Chadwickhugh2.9y ago
After waiting years (yes years) for a promised live rates integration with Woocommerce, we still have nothing. Forcing you to go to unreliable third-party plugins. Finally gave up on waiting and switched over to Easyship.
Read on wp.org ↗ - ★★★★★ itielcohenop3.7y ago
Stay away! They onboard you and then once the trial period is over NO ONE will talk to you. The platform charged us but did not credit the account so we could not ship AND the funds were frozen. You have to chat and demand and call and go crazy just for them to talk to you. THEY DONT CARE. They act like they’re doing you a favor for even getting on the phone. It took us 4hrs just to speak with someone. STAY AWAY!!! This topic was modified 3 years, 5 months ago by itielcohenop.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- 2026-10-14 Version 5.4.0 Fix – Request ShipStation rates as soon as the customer has entered a country and ZIP code, instead of waiting for a city, and stop logging errors while the address is still incomplete. 5.4.0
- 2026-10-07 Version 5.3.9 Add – Filter woocommerce_shipstation_checkout_rates_is_checkout_context, which lets other checkout requests receive ShipStation rates. Fix – Return ShipStation checkout rates in WooCommerce PayPal Payments checkout reque 5.3.9
- 2026-10-01 Version 5.3.8 Tweak – WooCommerce 11.2 Compatibility. Tweak – Include composer.json in the plugin package. Tweak – Sanitize the export and shipment notification request values with sanitize_text_field(), and bind the order IDs in the 5.3.8
- 2026-09-22 Version 5.3.7 Fix – Stop a ShipStation status mapping that matches none of the enabled export statuses from exporting every order on stores using the older post-based order storage. Export settings with no usable order status now retu 5.3.7
- 2026-09-16 Version 5.3.6 Tweak – Update the Jetpack Connection package to 9.1.2. 5.3.6
- 2026-09-03 Version 5.3.5 Fix – Return a logged error when the orders export fails instead of failing silently, stop counting refunds as orders in the export page totals, and log a warning when ShipStation requests only statuses that are not enab 5.3.5
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 26 languages, 17 at 90% or more
Plus 2 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names ShipStation for WooCommerce when asked about this topic, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- WooCommerce extensions
Readme readiness
7 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Power your entire shipping operation from one platform."
- ✓ Has a FAQ 7 questions in the FAQ.
- ✓ FAQ asks real questions 7 of 7 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce.
- ✓ Headings and lists 3 headings and 2 lists.
- ✓ Enough to quote 1,797 characters of description.
- ✓ Tags match the text 3 of 4 tags appear in the text; "automattic" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-05-29 30K+ → 40K+ up after 2 days in tier
- 2026-05-27 40K+ → 30K+ down after 2 days in tier
- 2026-05-25 30K+ → 40K+ up after 1 days in tier
- 2026-05-24 40K+ → 30K+ down after 1 days in tier
- 2026-05-23 30K+ → 40K+ up after 327 days in tier
- 2025-06-30 40K+ → 30K+ down after 388 days in tier
- 2024-06-07 50K+ → 40K+ down after 2 days in tier
- 2024-06-05 40K+ → 50K+ up after 4 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Shiptastic for WooCommerce 10K+ installs · 4.2★ · 3 shared tags A -
WooCommerce Stripe Payment Gateway 700K+ installs · 3.1★ · 2 shared tags B -
WooCommerce Legacy REST API 400K+ installs · 2.2★ · 2 shared tags C -
Reddit for WooCommerce 90K+ installs · 4.0★ · 2 shared tags B -
Snapchat for WooCommerce 90K+ installs · 3.6★ · 2 shared tags -
Germanized for WooCommerce 70K+ installs · 4.8★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for ShipStation for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/woocommerce-shipstation-integration" width="480" height="300" style="border:0" loading="lazy" title="ShipStation for WooCommerce — Plugin Pulse"></iframe> ShipStation for WooCommerce: 40K+ active installs, 3.3★ (13 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/woocommerce-shipstation-integration
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