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Yoast SEO – Advanced SEO with real-time guidance and built-in AI

by Yoast · SEO

Also makes 6 other plugins · 13.2M+ installs across the portfolio →

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

How scoring works →
99 Health · A
Maintenance 100/100
Rating quality 97/100
Support 100/100

99 health vs 64 average across 1,223 SEO plugins

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

99 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100
WP compatibility 100/100
Rating quality 96/100
Listing tuning 100/100
Support resolution 100/100

Daily downloads

Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive

+4% vs prior 30d
180.5KDownloads · Aug 26

30-day downloads

Rolling 30-day volume · peaks are release surges

11.6M

now · peak 21.2M

11.61M30d downloads · Aug 26

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Yoast SEO · #2 you Rank Math SEO · #13 All in One SEO · #21 SiteSEO · #129

Rating trend

Star average over time · dips mark rough releases

4.8Stars · Aug 26

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2Kper 1k installs · Aug 26

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

25

releases in the last 12 months

2mo ago

latest release · v28.0

123

tagged releases on record

Recent releases

28.0 · 2mo ago27.9 · 2mo ago27.8 · 3mo ago27.7 · 3mo ago27.6 · 4mo ago27.5 · 4mo ago27.4 · 4mo ago27.3 · 5mo ago27.2 · 5mo ago27.1.1 · 6mo ago27.1 · 6mo ago27.0 · 6mo ago26.9 · 7mo ago26.8 · 7mo ago

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v28.0 34%
Older / other versions 66%

Estimated active installs

The public count shows “10M+”. Our estimate pins where the real number sits.

tracked estimate
10M–20M ≈19M

Refined from the date this plugin crossed into its current band.

Install history · since 2015-03-01 · 1,497 observations

10MInstalls · Aug 26

Estimated value

What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.

high confidence

Est. annual revenue

≈$6.9M range $2M–$24M

Est. acquisition value

≈$20M range $4M–$96M

A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.

How we estimate this

Assumptions

  • Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
  • Annual price per customer. $79–$149 a year, typical for SEO plugins rather than this plugin's own pricing.
  • Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
  • Install base. 10M–20M active installs, from our install estimate (wp.org only publishes the floor).

Inputs

Active installs
10M–20M
Category
SEO
Pro tier
detected (known freemium plugin with a public paid tier)
Download trend
steady (30d downloads flat vs prior 30d)
Reviews
27,818
Last updated
7 days ago

Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.

Details

Version
28.3
Last updated
7d ago
Added
2010-10-11 · 15 yrs old
Requires WP
6.9
Tested up to
7.1
Requires PHP
7.4

Recent review vibe

read from the latest 12 reviews to 2026-07-14
Deteriorating CompatibilityBroken updatesPraise

The newest reviews report real breakage, a Premium/Social tab conflict, a WP 6.9 shortcode issue, and Gutenberg items vanishing after an update, a sharp turn from the steady praise in the older reviews.

Recent reviews

All reviews on wp.org ↗
  1. delwinv
    1mo ago

    Though the premium plugin has worked on a number of websites I manage, on one the Premium plugin actually causes the Social tab of Yoast SEO to become non-functional (needing to disable the Premium plugin to be able to use it). This means the Yoast Premium plugin is not coded in a way to make it immune to JavaScript changes within WordPress, plugins or themes. In addition, on discovery of this very infrequently used part of Yoast SEO (non-premium) being affected by Yoast SEO Premium, support’s response is: it’s a problem with your theme and they will not investigate. Even more unacceptable is that when telling them we therefore want a refund, they say we’re past the refund period, despite not being able to catch this (for us) very infrequently used feature until very recently. Support for Premium is not at a level where they can solve anything, and Customer support is unwilling to acknowledge that the only plugin having any issue is their Premium plugin, and that the theme causes no problems for anything else within the WordPress ecosystem, and not even with their non-premium plugin. BE VERY AWARE that Yoast SEO Premium support is basically incompetent, and will not try to help you.

    Read on wp.org ↗
  2. zuzo
    2mo ago

    best plugin seo

    Read on wp.org ↗
  3. didier59450
    2mo ago

    Very complicated, and with last version many items disappeared in Gutemberg! I am looking for some new and efficient SEO tool!

    Read on wp.org ↗
  4. Jonathan Santo
    2mo ago

    I enabled the Schema aggregation endpoint on Kvishim, a high-traffic publishing site with a large and frequently updated article archive. It provided a centralized endpoint for accessing the site’s structured data, making it easier to review schema coverage and consistency without checking URLs individually. It has been a practical and valuable addition to my technical SEO workflow on a content-heavy WordPress site.

    Read on wp.org ↗
  5. Thomas Fodor
    3mo ago

    WordPress 6.9 introduced some changes in how shortcodes and do_shortcode() handle attributes, especially URLs with query strings.

    Read on wp.org ↗
  6. leroy56
    3mo ago

    My blog posts started showing up on google way quicker after installing this. the readability checker alone is super helpful ngl. setup took like 5 mins, no confusion at all. def keeping it

    Read on wp.org ↗
  7. jairo7
    3mo ago

    Literally obsessed w chasing those green dots lol. Been using it 2 months n my organic traffic actually went up. Readability tips r a nice bonus 2. Must have fr.

    Read on wp.org ↗
  8. mikala65
    3mo ago

    ngl this plugin changed things for me. tells u exactly wt to fix & my traffic actually went up. Premium feels like a paywall bt free version does the job tbh

    Read on wp.org ↗

Latest updates

via GitHub releases

Recent releases and news for this plugin

  1. 2026-08-18 28.3 = 28.3 = Release date: 2026-08-18 Yoast SEO 28.3 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Adds a schemamap.xml file at t 28.3
  2. 2026-08-04 28.2 = 28.2 = Release date: 2026-08-04 Yoast SEO 28.2 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Bugfixes Fixes a bug where the overall SEO 28.2
  3. 2026-07-21 28.1 = 28.1 = Release date: 2026-07-21 Yoast SEO 28.1 redesigns the Bulk editor into a focused workspace with new search and status filters, so you can find and fix titles and meta descriptions across post 28.1
  4. 2026-07-06 28.0 = 28.0 = Release date: 2026-07-06 Yoast SEO now works smoothly with Elementor's version 4 release. Read the full release post here . Enhancements Improves the compatibility with the atomic editor in E 28.0
  5. 2026-06-22 27.9 = 27.9 = Release date: 2026-06-22 Yoast SEO 27.9 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Improves the performance of th 27.9

Known vulnerabilities

via Wordfence Intelligence

20 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.

  1. 2026-07-24 CVE-2026-15425 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 28.0 Patched in 28.1
  2. 2026-05-26 CVE-2025-14481 Missing Authorization Affects <= 26.5 Patched in 26.6
  3. 2026-03-21 CVE-2026-3427 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 27.1.1 Patched in 27.2
  4. 2026-02-05 CVE-2026-1293 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 26.8 Patched in 26.9
  5. 2024-05-14 CVE-2024-4984 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 22.6 Patched in 22.7
  6. 2024-05-06 CVE-2024-4041 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 22.5 Patched in 22.6
  7. 2023-11-24 CVE-2023-40680 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 21.0 Patched in 21.1
  8. 2023-03-02 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 20.2 Patched in 20.2.1
  9. 2021-10-05 CVE-2021-25118 Exposure of Sensitive Information to an Unauthorized Actor Affects < 17.3 Patched in 17.3
  10. 2019-07-09 CVE-2019-13478 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 11.5 Patched in 11.6-RC5
  11. 2018-11-06 CVE-2018-19370 Concurrent Execution using Shared Resource with Improper Synchronization ('Race Condition') Affects <= 9.1.0 Patched in 9.2.0
  12. 2017-11-22 CVE-2017-16842 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.7.1 Patched in 5.8.0
  13. 2016-08-02 CVE-2021-24153 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 3.4.1 Patched in 3.4.1
  14. 2016-06-14 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.2.5 Patched in 3.3.0
  15. 2016-05-06 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.2.4 Patched in 3.2.5
  16. 2015-04-20 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.1 Patched in 2.1
  17. 2015-03-11 CVE-2015-2292 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.5.6 Patched in 1.5.7
  18. 2015-03-10 CVE-2015-2293 Cross-Site Request Forgery (CSRF) Affects <= 1.5.6 Patched in 1.5.7
  19. 2014-08-01 Missing Authorization Affects <= 1.4.6 Patched in 1.4.7
  20. 2012-10-31 CVE-2012-6692 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.1 Patched in 2.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Low memory footprint
Low page-speed impact
Runs on latest PHP + WP
No PHP errors
No JS errors
Activates cleanly
No resource errors
No external HTTP errors
Optimized database use
Frequently updated

Languages

via translate.wordpress.org

Translated into 92 languages, 33 at 90% or more

Dutch (Formal) 100%
English (UK) 100%
French (France) 100%
German 100%
German (Formal) 100%
Japanese 100%
Romanian 100%
Slovak 100%
Spanish (Chile) 100%
Spanish (Mexico) 100%
Spanish (Spain) 100%
Spanish (Argentina) 99%
Ukrainian 99%
Polish 98%
Estonian 97%
Italian 97%
Russian 96%
Czech 95%
Danish 95%
Dutch 95%
Dutch (Belgium) 95%
English (Australia) 95%
Greek 95%
Hindi 95%

Plus 68 more locales with partial translations.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-05-23 5M+ → 10M+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Compare head to head →

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Yoast SEO – Advanced SEO with real-time guidance and built-in AI: 10M+ active installs, 4.8★ (27,818 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wordpress-seo