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Yoast SEO – Advanced SEO with real-time guidance and built-in AI

by Yoast · SEO

Also makes 6 other plugins · 13.2M+ installs across the portfolio →

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.

Health

A 98/100

no flags

Active installs

10M+

≈14M estimated

Momentum

-10%

downloads vs prior 30d

Biggest opportunity: Rating quality scores 96/100. Lift the average: resolve the issues driving the low reviews.

How scoring works →
98 Health · A
Maintenance 100/100
Rating quality 97/100
Support 100/100
Security 90/100

98 health vs 65 average across 2,216 SEO plugins

Install conversion

How it's measured →

1.0%

of downloads still active

At least 10M of 1018.4M lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,192 plugins.

Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.

This plugin shipped 27 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.

Details

Version
28.8
Last updated
4d ago
Added
2010-10-11 · 16 yrs old
Requires WP
7.0
Tested up to
7.1.4
Requires PHP
7.4

Recent review vibe

read from the latest 12 reviews to 2026-07-14
Deteriorating CompatibilityBroken updatesPraise

The newest reviews report real breakage, a Premium/Social tab conflict, a WP 6.9 shortcode issue, and Gutenberg items vanishing after an update, a sharp turn from the steady praise in the older reviews.

Directory ranking optimization

How it's scored →

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

99 / 100

Excellent listing optimization

Well tuned across the board

Update recency 100/100

Updated 4 days ago

WP compatibility 100/100

Tested up to WordPress 7.1.4, the current branch or newer

Rating quality 96/100

4.8★ over 27,821 reviews, smoothed to 4.80★

Listing tuning 100/100

5 of 5 tags set · short description in place

Support resolution 100/100

46 of 46 support threads resolved in the last 2 months

Daily downloads

Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive

-10% vs prior 30d
172.8K31 Oct 2026

30-day downloads

Rolling 30-day volume · peak 21.2M · peaks are release surges

11.9M31 Oct 2026

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

Yoast SEO · #2youRank Math SEO · #13All in One SEO · #22SiteSEO · #133

Rating trend

Star average over time · dips mark rough releases

4.831 Oct 2026

Health trend

Composite health score, snapshotted daily

9831 Oct 2026

Update activity

How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.

1.2K31 Oct 2026

Release cadence

Actively maintained
from wp.org release tags

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

27

releases in the last 12 months

4d ago

latest release · v28.8 · 27 Oct 2026

131

tagged releases on record

Recent releases

28.8 · 27 Oct 202628.7 · 13 Oct 202628.6 · 29 Sep 202628.5 · 15 Sep 202628.4 · 1 Sep 202628.3 · 18 Aug 202628.2 · 4 Aug 202628.1 · 21 Jul 202628.0 · 6 Jul 202627.9 · 22 Jun 202627.8 · 10 Jun 202627.7 · 27 May 202627.6 · 12 May 202627.5 · 28 Apr 2026

What its installed base runs

via wordpress.org

Share of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.

v28.0 34%
Older / other versions 66%

Estimated active installs

The public count shows “10M+”. Our estimate pins where the real number sits.

tracked estimate
10M–20M ≈14M

Crossed into this band 2.4 years ago; the previous band took 6.6 years to cross, which places it about 37% of the way through.

Install history since 1 Nov 2021

10M31 Oct 2026

Recent reviews

All reviews on wp.org ↗
  1. ★★★★★ delwinv
    4mo ago

    Though the premium plugin has worked on a number of websites I manage, on one the Premium plugin actually causes the Social tab of Yoast SEO to become non-functional (needing to disable the Premium plugin to be able to use it). This means the Yoast Premium plugin is not coded in a way to make it immune to JavaScript changes within WordPress, plugins or themes. In addition, on discovery of this very infrequently used part of Yoast SEO (non-premium) being affected by Yoast SEO Premium, support’s response is: it’s a problem with your theme and they will not investigate. Even more unacceptable is that when telling them we therefore want a refund, they say we’re past the refund period, despite not being able to catch this (for us) very infrequently used feature until very recently. Support for Premium is not at a level where they can solve anything, and Customer support is unwilling to acknowledge that the only plugin having any issue is their Premium plugin, and that the theme causes no problems for anything else within the WordPress ecosystem, and not even with their non-premium plugin. BE VERY AWARE that Yoast SEO Premium support is basically incompetent, and will not try to help you.

    Read on wp.org ↗
  2. ★★★★★ zuzo
    4mo ago

    best plugin seo

    Read on wp.org ↗
  3. ★★★★★ didier59450
    4mo ago

    Very complicated, and with last version many items disappeared in Gutemberg! I am looking for some new and efficient SEO tool!

    Read on wp.org ↗
  4. ★★★★★ Jonathan Santo
    4mo ago

    I enabled the Schema aggregation endpoint on Kvishim, a high-traffic publishing site with a large and frequently updated article archive. It provided a centralized endpoint for accessing the site’s structured data, making it easier to review schema coverage and consistency without checking URLs individually. It has been a practical and valuable addition to my technical SEO workflow on a content-heavy WordPress site.

    Read on wp.org ↗
  5. ★★★★★ Thomas Fodor
    5mo ago

    WordPress 6.9 introduced some changes in how shortcodes and do_shortcode() handle attributes, especially URLs with query strings.

    Read on wp.org ↗
  6. ★★★★★ leroy56
    5mo ago

    My blog posts started showing up on google way quicker after installing this. the readability checker alone is super helpful ngl. setup took like 5 mins, no confusion at all. def keeping it

    Read on wp.org ↗
  7. ★★★★★ jairo7
    5mo ago

    Literally obsessed w chasing those green dots lol. Been using it 2 months n my organic traffic actually went up. Readability tips r a nice bonus 2. Must have fr.

    Read on wp.org ↗
  8. ★★★★★ mikala65
    6mo ago

    ngl this plugin changed things for me. tells u exactly wt to fix & my traffic actually went up. Premium feels like a paywall bt free version does the job tbh

    Read on wp.org ↗

Latest updates

via GitHub releases

Recent releases and news for this plugin

  1. 2026-10-27 28.8 = 28.8 = Release date: 2026-10-27 New Yoast Abilities for AI agents, Schema Feeds support, and the groundwork for Yoast AI Generate for image alt text in Yoast WooCommerce SEO 17.0. Read the release p 28.8
  2. 2026-10-13 28.7 = 28.7 = Release date: 2026-10-13 Yoast SEO 28.7 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Allows agents to update titles 28.7
  3. 2026-09-29 28.6 = 28.6 = Release date: 2026-09-29 Enhancements Don't show a post type in the Bulk editor if Enable SEO controls and assessments is turned off for that post type. Introduces 2 new Yoast Abilities, to a 28.6
  4. 2026-09-15 28.5 = 28.5 = Release date: 2026-09-15 Yoast SEO 28.5 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Bugfixes Fixes a bug where the SEO data opt 28.5
  5. 2026-09-01 28.4 = 28.4 = Release date: 2026-09-01 Yoast SEO 28.4 makes the Bulk editor easier to access by adding a Bulk edit option to the Posts and Pages sections of the WordPress dashboard. This allows you to quic 28.4
  6. 2026-08-18 28.3 = 28.3 = Release date: 2026-08-18 Yoast SEO 28.3 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Adds a schemamap.xml file at t 28.3

Security history

via Wordfence Intelligence

All 20 disclosed vulnerabilities are patched in the current version (28.8). Sites still on an older version should update.

  1. 2026-07-24 CVE-2026-15425 Improper Neutralization of Input During Web Page Generation Affects <= 28.0 Patched in 28.1
  2. 2026-05-26 CVE-2025-14481 Missing Authorization Affects <= 26.5 Patched in 26.6
  3. 2026-03-21 CVE-2026-3427 Improper Neutralization of Input During Web Page Generation Affects <= 27.1.1 Patched in 27.2
  4. 2026-02-05 CVE-2026-1293 Improper Neutralization of Input During Web Page Generation Affects <= 26.8 Patched in 26.9
  5. 2024-05-14 CVE-2024-4984 Improper Neutralization of Input During Web Page Generation Affects <= 22.6 Patched in 22.7
  6. 2024-05-06 CVE-2024-4041 Improper Neutralization of Input During Web Page Generation Affects <= 22.5 Patched in 22.6
  7. 2023-11-24 CVE-2023-40680 Improper Neutralization of Input During Web Page Generation Affects <= 21.0 Patched in 21.1
  8. 2023-03-02 Improper Neutralization of Input During Web Page Generation Affects <= 20.2 Patched in 20.2.1
  9. 2021-10-05 CVE-2021-25118 Exposure of Sensitive Information to an Unauthorized Actor Affects < 17.3 Patched in 17.3
  10. 2019-07-09 CVE-2019-13478 Improper Neutralization of Input During Web Page Generation Affects <= 11.5 Patched in 11.6-RC5
  11. 2018-11-06 CVE-2018-19370 Concurrent Execution using Shared Resource with Improper Synchronization Affects <= 9.1.0 Patched in 9.2.0
  12. 2017-11-22 CVE-2017-16842 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.1 Patched in 5.8.0
  13. 2016-08-02 CVE-2021-24153 Improper Neutralization of Input During Web Page Generation Affects < 3.4.1 Patched in 3.4.1
  14. 2016-06-14 Improper Neutralization of Input During Web Page Generation Affects <= 3.2.5 Patched in 3.3.0
  15. 2016-05-06 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.2.4 Patched in 3.2.5
  16. 2015-04-20 Improper Neutralization of Input During Web Page Generation Affects < 2.1 Patched in 2.1
  17. 2015-03-11 CVE-2015-2292 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.5.6 Patched in 1.5.7
  18. 2015-03-10 CVE-2015-2293 Cross-Site Request Forgery Affects <= 1.5.6 Patched in 1.5.7
  19. 2014-08-01 Missing Authorization Affects <= 1.4.6 Patched in 1.4.7
  20. 2012-10-31 CVE-2012-6692 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.1 Patched in 2.2

Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.

CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.

Behavioral tests

via WP Hive

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

✓ Low memory footprint
✓ Low page-speed impact
✓ Runs on latest PHP + WP
✓ No PHP errors
✓ No JS errors
✓ Activates cleanly
✓ No resource errors
✓ No external HTTP errors
✓ Optimized database use
✓ Frequently updated

Languages

via translate.wordpress.org

Translated into 92 languages, 35 at 90% or more

Dutch 100%
Dutch (Formal) 100%
English (UK) 100%
French (France) 100%
Galician 100%
German 100%
German (Formal) 100%
Japanese 100%
Romanian 100%
Russian 100%
Serbian 100%
Slovak 100%
Spanish (Mexico) 100%
Spanish (Spain) 100%
Ukrainian 100%
Arabic 99%
Czech 99%
Danish 99%
Dutch (Belgium) 99%
English (Australia) 99%
Greek 99%
Hindi 99%
Indonesian 99%
Italian 99%

Plus 68 more locales with partial translations.

AI assistants

How it's measured →

Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.

Premium

Share of voice

How often each assistant names Yoast SEO when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.

Assistants
ChatGPT, Claude
Topics tracked
SEO, Ecommerce, Newsletter, AI, AI agents, Migration, Performance, Schema markup, XML sitemap
Get early access to Premium →

Readme readiness

8 of 8 pass · checked 25 Oct 2026

Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.

  • ✓ Says what it does "Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content..."
  • ✓ Has a FAQ 8 questions in the FAQ.
  • ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
  • ✓ Names who it is for Names its audience or use cases ("whether you are", "for ecommerce", "built for").
  • ✓ Names what it works with Mentions WooCommerce, Elementor, Block editor, Yoast and 7 more.
  • ✓ Headings and lists 20 headings and 12 lists.
  • ✓ Enough to quote 11,754 characters of description.
  • ✓ Tags match the text All 5 tags appear in the text.

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

  1. 2024-05-23 5M+ → 10M+ up after 2394 days in tier
  2. 2017-11-02 3M+ → 5M+ up after 246 days in tier
  3. 2017-03-01 1M+ → 3M+ up

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

Embed this report card

Drop a live Pulse card for Yoast SEO – Advanced SEO with real-time guidance and built-in AI into a readme, a review or a deck. It updates itself.

<iframe src="https://plugins.wpmayor.com/embed/wordpress-seo" width="480" height="300" style="border:0" loading="lazy" title="Yoast SEO – Advanced SEO with real-time guidance and built-in AI — Plugin Pulse"></iframe>
Preview card ↗

Yoast SEO – Advanced SEO with real-time guidance and built-in AI: 10M+ active installs, 4.8★ (27,821 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wordpress-seo

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