Yoast SEO – Advanced SEO with real-time guidance and built-in AI
by Yoast · SEO
Also makes 6 other plugins · 13.2M+ installs across the portfolio →
Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 98/100
no flags
Active installs
10M+
≈14M estimated
Momentum
-10%
downloads vs prior 30d
Biggest opportunity: Rating quality scores 96/100. Lift the average: resolve the issues driving the low reviews.
98 health vs 65 average across 2,216 SEO plugins
Install conversion
How it's measured →1.0%
of downloads still active
At least 10M of 1018.4M lifetime downloads are still running, in line with its category: the median SEO plugin keeps 1.2%, across 1,192 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other SEO plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 27 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-14The newest reviews report real breakage, a Premium/Social tab conflict, a WP 6.9 shortcode issue, and Gutenberg items vanishing after an update, a sharp turn from the steady praise in the older reviews.
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Updated 4 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.8★ over 27,821 reviews, smoothed to 4.80★
5 of 5 tags set · short description in place
46 of 46 support threads resolved in the last 2 months
Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
52
Momentum
Holding steady
+1.1
Velocity
places per keyword, 28d
46%
Breadth
of keywords climbing, 28d
+0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| yoast | #1 | #1 | 0 |
| yoast seo | #1 | #1 | 0 |
| real | #1 | #1 | 0 |
| readability your tag | #1 | #1 | 0 |
| time | #1 | #1 | 0 |
| xml sitemap your tag | #1 | #1 | up 2 |
| content analysis your tag | #1 | #1 | 0 |
| real time | #1 | #1 | 0 |
| guidance | #1 | #1 | 0 |
| help | #1 | #1 | up 1 |
| search engines | #1 | #1 | 0 |
| hidden | #1 | #1 | 0 |
| fees | #1 | #1 | 0 |
| seo guidance | #1 | #1 | — |
| ai blog | #1 | #1 | up 1 |
| ai content | #1 | #1 | 0 |
| ai search | #1 | #1 | up 2 |
| content optimization | #1 | #1 | up 2 |
| content workflow | #1 | #1 | up 2 |
| site structure | #1 | #1 | 0 |
3497 searches this plugin appeared in over the last 90 days, 20 listed. 3236 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “articles”, “bots” and “focus keyword” (#4, #4 and #4 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 21.2M · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
27
releases in the last 12 months
4d ago
latest release · v28.8 · 27 Oct 2026
131
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10M+”. Our estimate pins where the real number sits.
Crossed into this band 2.4 years ago; the previous band took 6.6 years to cross, which places it about 37% of the way through.
Install history since 1 Nov 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ delwinv4mo ago
Though the premium plugin has worked on a number of websites I manage, on one the Premium plugin actually causes the Social tab of Yoast SEO to become non-functional (needing to disable the Premium plugin to be able to use it). This means the Yoast Premium plugin is not coded in a way to make it immune to JavaScript changes within WordPress, plugins or themes. In addition, on discovery of this very infrequently used part of Yoast SEO (non-premium) being affected by Yoast SEO Premium, support’s response is: it’s a problem with your theme and they will not investigate. Even more unacceptable is that when telling them we therefore want a refund, they say we’re past the refund period, despite not being able to catch this (for us) very infrequently used feature until very recently. Support for Premium is not at a level where they can solve anything, and Customer support is unwilling to acknowledge that the only plugin having any issue is their Premium plugin, and that the theme causes no problems for anything else within the WordPress ecosystem, and not even with their non-premium plugin. BE VERY AWARE that Yoast SEO Premium support is basically incompetent, and will not try to help you.
Read on wp.org ↗ - ★★★★★ zuzo4mo ago
best plugin seo
Read on wp.org ↗ - ★★★★★ didier594504mo ago
Very complicated, and with last version many items disappeared in Gutemberg! I am looking for some new and efficient SEO tool!
Read on wp.org ↗ - ★★★★★ Jonathan Santo4mo ago
I enabled the Schema aggregation endpoint on Kvishim, a high-traffic publishing site with a large and frequently updated article archive. It provided a centralized endpoint for accessing the site’s structured data, making it easier to review schema coverage and consistency without checking URLs individually. It has been a practical and valuable addition to my technical SEO workflow on a content-heavy WordPress site.
Read on wp.org ↗ - ★★★★★ Thomas Fodor5mo ago
WordPress 6.9 introduced some changes in how shortcodes and do_shortcode() handle attributes, especially URLs with query strings.
Read on wp.org ↗ - ★★★★★ leroy565mo ago
My blog posts started showing up on google way quicker after installing this. the readability checker alone is super helpful ngl. setup took like 5 mins, no confusion at all. def keeping it
Read on wp.org ↗ - ★★★★★ jairo75mo ago
Literally obsessed w chasing those green dots lol. Been using it 2 months n my organic traffic actually went up. Readability tips r a nice bonus 2. Must have fr.
Read on wp.org ↗ - ★★★★★ mikala656mo ago
ngl this plugin changed things for me. tells u exactly wt to fix & my traffic actually went up. Premium feels like a paywall bt free version does the job tbh
Read on wp.org ↗
Latest updates
via GitHub releasesRecent releases and news for this plugin
- 2026-10-27 28.8 = 28.8 = Release date: 2026-10-27 New Yoast Abilities for AI agents, Schema Feeds support, and the groundwork for Yoast AI Generate for image alt text in Yoast WooCommerce SEO 17.0. Read the release p 28.8
- 2026-10-13 28.7 = 28.7 = Release date: 2026-10-13 Yoast SEO 28.7 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Allows agents to update titles 28.7
- 2026-09-29 28.6 = 28.6 = Release date: 2026-09-29 Enhancements Don't show a post type in the Bulk editor if Enable SEO controls and assessments is turned off for that post type. Introduces 2 new Yoast Abilities, to a 28.6
- 2026-09-15 28.5 = 28.5 = Release date: 2026-09-15 Yoast SEO 28.5 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Bugfixes Fixes a bug where the SEO data opt 28.5
- 2026-09-01 28.4 = 28.4 = Release date: 2026-09-01 Yoast SEO 28.4 makes the Bulk editor easier to access by adding a Bulk edit option to the Posts and Pages sections of the WordPress dashboard. This allows you to quic 28.4
- 2026-08-18 28.3 = 28.3 = Release date: 2026-08-18 Yoast SEO 28.3 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Adds a schemamap.xml file at t 28.3
Security history
via Wordfence IntelligenceAll 20 disclosed vulnerabilities are patched in the current version (28.8). Sites still on an older version should update.
- Patched Medium · 6.4 Yoast SEO <= 28.0 - Authenticated (Author+) Stored Cross-Site Scripting via Post Slug (post_name) ↗2026-07-24 CVE-2026-15425 Improper Neutralization of Input During Web Page Generation Affects <= 28.0 Patched in 28.1
- Patched Medium · 6.4 Yoast SEO <= 27.1.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'jsonText' Block Attribute ↗2026-03-21 CVE-2026-3427 Improper Neutralization of Input During Web Page Generation Affects <= 27.1.1 Patched in 27.2
- Patched Medium · 6.4 Yoast SEO <= 26.8 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'yoast-schema' Block Attribute ↗2026-02-05 CVE-2026-1293 Improper Neutralization of Input During Web Page Generation Affects <= 26.8 Patched in 26.9
- 2024-05-14 CVE-2024-4984 Improper Neutralization of Input During Web Page Generation Affects <= 22.6 Patched in 22.7
- 2024-05-06 CVE-2024-4041 Improper Neutralization of Input During Web Page Generation Affects <= 22.5 Patched in 22.6
- 2023-11-24 CVE-2023-40680 Improper Neutralization of Input During Web Page Generation Affects <= 21.0 Patched in 21.1
- 2023-03-02 Improper Neutralization of Input During Web Page Generation Affects <= 20.2 Patched in 20.2.1
- 2021-10-05 CVE-2021-25118 Exposure of Sensitive Information to an Unauthorized Actor Affects < 17.3 Patched in 17.3
- 2019-07-09 CVE-2019-13478 Improper Neutralization of Input During Web Page Generation Affects <= 11.5 Patched in 11.6-RC5
- 2018-11-06 CVE-2018-19370 Concurrent Execution using Shared Resource with Improper Synchronization Affects <= 9.1.0 Patched in 9.2.0
- 2017-11-22 CVE-2017-16842 Improper Neutralization of Input During Web Page Generation Affects <= 5.7.1 Patched in 5.8.0
- 2016-08-02 CVE-2021-24153 Improper Neutralization of Input During Web Page Generation Affects < 3.4.1 Patched in 3.4.1
- 2016-06-14 Improper Neutralization of Input During Web Page Generation Affects <= 3.2.5 Patched in 3.3.0
- 2016-05-06 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.2.4 Patched in 3.2.5
- 2015-04-20 Improper Neutralization of Input During Web Page Generation Affects < 2.1 Patched in 2.1
- 2015-03-11 CVE-2015-2292 Improper Neutralization of Special Elements used in an SQL Command Affects <= 1.5.6 Patched in 1.5.7
- 2014-08-01 Missing Authorization Affects <= 1.4.6 Patched in 1.4.7
- 2012-10-31 CVE-2012-6692 Improper Neutralization of Input During Web Page Generation Affects <= 2.1.1 Patched in 2.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 92 languages, 35 at 90% or more
Plus 68 more locales with partial translations.
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Share of voice
How often each assistant names Yoast SEO when asked about these topics, where it comes in the answer, and how that compares with its wp.org search position. Latest run 25 Oct 2026.
- Assistants
- ChatGPT, Claude
- Topics tracked
- SEO, Ecommerce, Newsletter, AI, AI agents, Migration, Performance, Schema markup, XML sitemap
Readme readiness
8 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content..."
- ✓ Has a FAQ 8 questions in the FAQ.
- ✓ FAQ asks real questions 8 of 8 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("whether you are", "for ecommerce", "built for").
- ✓ Names what it works with Mentions WooCommerce, Elementor, Block editor, Yoast and 7 more.
- ✓ Headings and lists 20 headings and 12 lists.
- ✓ Enough to quote 11,754 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-05-23 5M+ → 10M+ up after 2394 days in tier
- 2017-11-02 3M+ → 5M+ up after 246 days in tier
- 2017-03-01 1M+ → 3M+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 3 shared tags A -
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 3 shared tags A -
SiteSEO – SEO Simplified 400K+ installs · 3.9★ · 3 shared tags B -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 300K+ installs · 4.6★ · 3 shared tags A -
SEOPress – AI SEO Plugin & On-site SEO 300K+ installs · 4.8★ · 3 shared tags A -
Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ installs · 4.6★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Yoast SEO – Advanced SEO with real-time guidance and built-in AI into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wordpress-seo" width="480" height="300" style="border:0" loading="lazy" title="Yoast SEO – Advanced SEO with real-time guidance and built-in AI — Plugin Pulse"></iframe> Yoast SEO – Advanced SEO with real-time guidance and built-in AI: 10M+ active installs, 4.8★ (27,821 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wordpress-seo
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