Yoast SEO – Advanced SEO with real-time guidance and built-in AI
by Yoast · SEO
Also makes 6 other plugins · 13.2M+ installs across the portfolio →
Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.
99 health vs 64 average across 1,223 SEO plugins
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Well tuned across the board
Daily downloads
Since 2022-10-05 · 1,421 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peaks are release surges
11.6M
now · peak 21.2M
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
25
releases in the last 12 months
2mo ago
latest release · v28.0
123
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10M+”. Our estimate pins where the real number sits.
Refined from the date this plugin crossed into its current band.
Install history · since 2015-03-01 · 1,497 observations
Estimated value
What this plugin might earn a year, and what it might sell for. Modeled from public signals; we don't see anyone's books.
Est. annual revenue
Est. acquisition value
A large install base, a clear pro tier and a steady trend. As reliable as an outside estimate gets. The range spans more than 10x because wp.org publishes install counts as broad bands, and conversion and price compound on top. Read the midpoint as an order of magnitude, not a valuation.
How we estimate this
Assumptions
- Free → paid conversion. 0.5%–2% of active installs pay for the pro tier. Typical for freemium WordPress plugins; the real rate varies a lot by product. Past 1M installs we taper the rate down: a giant free plugin’s long tail converts far worse.
- Annual price per customer. $79–$149 a year, typical for SEO plugins rather than this plugin's own pricing.
- Acquisition multiple. 2x–4x annual revenue, the going range for small WordPress-plugin businesses, the typical range for a steady plugin.
- Install base. 10M–20M active installs, from our install estimate (wp.org only publishes the floor).
Inputs
- Active installs
- 10M–20M
- Category
- SEO
- Pro tier
- detected (known freemium plugin with a public paid tier)
- Download trend
- steady (30d downloads flat vs prior 30d)
- Reviews
- 27,818
- Last updated
- 7 days ago
Revenue is installs × conversion × price; value is revenue × a typical acquisition multiple. Every factor is an assumption band, so the output is a wide range on purpose. If you're buying or selling, treat this as a starting point for due diligence.
Details
Recent review vibe
read from the latest 12 reviews to 2026-07-14The newest reviews report real breakage, a Premium/Social tab conflict, a WP 6.9 shortcode issue, and Gutenberg items vanishing after an update, a sharp turn from the steady praise in the older reviews.
Recent reviews
All reviews on wp.org ↗- ★★★★★ delwinv1mo ago
Though the premium plugin has worked on a number of websites I manage, on one the Premium plugin actually causes the Social tab of Yoast SEO to become non-functional (needing to disable the Premium plugin to be able to use it). This means the Yoast Premium plugin is not coded in a way to make it immune to JavaScript changes within WordPress, plugins or themes. In addition, on discovery of this very infrequently used part of Yoast SEO (non-premium) being affected by Yoast SEO Premium, support’s response is: it’s a problem with your theme and they will not investigate. Even more unacceptable is that when telling them we therefore want a refund, they say we’re past the refund period, despite not being able to catch this (for us) very infrequently used feature until very recently. Support for Premium is not at a level where they can solve anything, and Customer support is unwilling to acknowledge that the only plugin having any issue is their Premium plugin, and that the theme causes no problems for anything else within the WordPress ecosystem, and not even with their non-premium plugin. BE VERY AWARE that Yoast SEO Premium support is basically incompetent, and will not try to help you.
Read on wp.org ↗ - ★★★★★ zuzo2mo ago
best plugin seo
Read on wp.org ↗ - ★★★★★ didier594502mo ago
Very complicated, and with last version many items disappeared in Gutemberg! I am looking for some new and efficient SEO tool!
Read on wp.org ↗ - ★★★★★ Jonathan Santo2mo ago
I enabled the Schema aggregation endpoint on Kvishim, a high-traffic publishing site with a large and frequently updated article archive. It provided a centralized endpoint for accessing the site’s structured data, making it easier to review schema coverage and consistency without checking URLs individually. It has been a practical and valuable addition to my technical SEO workflow on a content-heavy WordPress site.
Read on wp.org ↗ - ★★★★★ Thomas Fodor3mo ago
WordPress 6.9 introduced some changes in how shortcodes and do_shortcode() handle attributes, especially URLs with query strings.
Read on wp.org ↗ - ★★★★★ leroy563mo ago
My blog posts started showing up on google way quicker after installing this. the readability checker alone is super helpful ngl. setup took like 5 mins, no confusion at all. def keeping it
Read on wp.org ↗ - ★★★★★ jairo73mo ago
Literally obsessed w chasing those green dots lol. Been using it 2 months n my organic traffic actually went up. Readability tips r a nice bonus 2. Must have fr.
Read on wp.org ↗ - ★★★★★ mikala653mo ago
ngl this plugin changed things for me. tells u exactly wt to fix & my traffic actually went up. Premium feels like a paywall bt free version does the job tbh
Read on wp.org ↗
Latest updates
via GitHub releasesRecent releases and news for this plugin
- 2026-08-18 28.3 = 28.3 = Release date: 2026-08-18 Yoast SEO 28.3 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Adds a schemamap.xml file at t 28.3
- 2026-08-04 28.2 = 28.2 = Release date: 2026-08-04 Yoast SEO 28.2 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Bugfixes Fixes a bug where the overall SEO 28.2
- 2026-07-21 28.1 = 28.1 = Release date: 2026-07-21 Yoast SEO 28.1 redesigns the Bulk editor into a focused workspace with new search and status filters, so you can find and fix titles and meta descriptions across post 28.1
- 2026-07-06 28.0 = 28.0 = Release date: 2026-07-06 Yoast SEO now works smoothly with Elementor's version 4 release. Read the full release post here . Enhancements Improves the compatibility with the atomic editor in E 28.0
- 2026-06-22 27.9 = 27.9 = Release date: 2026-06-22 Yoast SEO 27.9 brings more enhancements and bugfixes. Find more information about our software releases and updates here . Enhancements Improves the performance of th 27.9
Known vulnerabilities
via Wordfence Intelligence20 disclosed vulnerabilities on record for this plugin, all fixed in the current version. Sites on older versions stay exposed until they update.
- Medium · 6.4 Yoast SEO <= 28.0 - Authenticated (Author+) Stored Cross-Site Scripting via Post Slug (post_name) ↗2026-07-24 CVE-2026-15425 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 28.0 Patched in 28.1
- Medium · 6.4 Yoast SEO <= 27.1.1 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'jsonText' Block Attribute ↗2026-03-21 CVE-2026-3427 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 27.1.1 Patched in 27.2
- Medium · 6.4 Yoast SEO <= 26.8 - Authenticated (Contributor+) Stored Cross-Site Scripting via 'yoast-schema' Block Attribute ↗2026-02-05 CVE-2026-1293 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 26.8 Patched in 26.9
- 2024-05-14 CVE-2024-4984 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 22.6 Patched in 22.7
- Medium · 6.1 Yoast SEO <= 22.5 - Reflected Cross-Site Scripting ↗2024-05-06 CVE-2024-4041 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 22.5 Patched in 22.6
- 2023-11-24 CVE-2023-40680 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 21.0 Patched in 21.1
- 2023-03-02 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 20.2 Patched in 20.2.1
- Medium · 5.3 Yoast SEO <= 17.2 - Full Path Disclosure ↗2021-10-05 CVE-2021-25118 Exposure of Sensitive Information to an Unauthorized Actor Affects < 17.3 Patched in 17.3
- 2019-07-09 CVE-2019-13478 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 11.5 Patched in 11.6-RC5
- 2018-11-06 CVE-2018-19370 Concurrent Execution using Shared Resource with Improper Synchronization ('Race Condition') Affects <= 9.1.0 Patched in 9.2.0
- 2017-11-22 CVE-2017-16842 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 5.7.1 Patched in 5.8.0
- 2016-08-02 CVE-2021-24153 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 3.4.1 Patched in 3.4.1
- Medium · 4.7 Yoast SEO <= 3.2.5 - Cross-Site Scripting ↗2016-06-14 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 3.2.5 Patched in 3.3.0
- Medium · 5.3 Yoast SEO <= 3.2.4 - Sensitive Data Exposure ↗2016-05-06 Exposure of Sensitive Information to an Unauthorized Actor Affects <= 3.2.4 Patched in 3.2.5
- 2015-04-20 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects < 2.1 Patched in 2.1
- High · 8.8 Yoast SEO <= 1.7.3.3 - Blind SQL Injection ↗2015-03-11 CVE-2015-2292 Improper Neutralization of Special Elements used in an SQL Command ('SQL Injection') Affects <= 1.5.6 Patched in 1.5.7
- Medium · 6.5 Yoast SEO <= 1.4.6 - Missing Authorization ↗2014-08-01 Missing Authorization Affects <= 1.4.6 Patched in 1.4.7
- 2012-10-31 CVE-2012-6692 Improper Neutralization of Input During Web Page Generation ('Cross-site Scripting') Affects <= 2.1.1 Patched in 2.2
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
Languages
via translate.wordpress.orgTranslated into 92 languages, 33 at 90% or more
Plus 68 more locales with partial translations.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-05-23 5M+ → 10M+ up
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ installs · 4.8★ · 3 shared tags A
-
All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ installs · 4.7★ · 3 shared tags A
-
SiteSEO – SEO Simplified 500K+ installs · 3.9★ · 3 shared tags B -
SureRank SEO – Meta Tags, Social Preview, XML Sitemap, Schema & Open Graph 400K+ installs · 4.6★ · 3 shared tags A -
SEOPress – AI SEO Plugin & On-site SEO 300K+ installs · 4.8★ · 3 shared tags A -
Slim SEO – AI SEO Plugin, Lightweight, Fast & Automated 70K+ installs · 4.6★ · 3 shared tags A
Embed this report card
Drop a live Pulse card for Yoast SEO – Advanced SEO with real-time guidance and built-in AI into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wordpress-seo" width="480" height="300" style="border:0" loading="lazy" title="Yoast SEO – Advanced SEO with real-time guidance and built-in AI — Plugin Pulse"></iframe> Yoast SEO – Advanced SEO with real-time guidance and built-in AI: 10M+ active installs, 4.8★ (27,818 reviews). Plugin Pulse (WP Mayor), as of 2026-08-25. https://plugins.wpmayor.com/plugin/wordpress-seo