WP Essentials

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from.

1. ★★★★★ marccrouch

   13.1y ago

   We have something like this for all of our client sites and this adds a few useful features which we don’t currently have. Having a base go-to plugin for every WP install is really really handy and this has potential. Would be good if you could have the option to rename the “Client” user level to something else (e.g. Customer or Website Manager), and perhaps extend the image section with a feature to add new image/thumbnail sizes, something that comes up regularly with client installs. It did throw up a number of PHP include errors (couldn’t find certain required files) on first try but these disappeared after deactivating, deleting and reinstalling which suggests a corrupt download on first attempt. Might want to code in some more robust error-checking for things like that otherwise lay users will be freaked out by the PHP error code.

   Read on wp.org ↗

Automated install-time checks, tested on PHP 7.2.16 · WP 5.3

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-05-09 30+ → 20+ down after 307 days in tier
2. 2025-07-06 40+ → 30+ down after 2 days in tier
3. 2025-07-04 30+ → 40+ up after 6 days in tier
4. 2025-06-28 40+ → 30+ down after 11 days in tier
5. 2025-06-17 30+ → 40+ up after 36 days in tier
6. 2025-05-12 40+ → 30+ down after 244 days in tier
7. 2024-09-10 50+ → 40+ down after 134 days in tier
8. 2024-04-29 60+ → 50+ down after 136 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• MainWP Child – Securely Connects to the MainWP Dashboard to Manage Multiple Sites 700K+ installs · 4.8★ · 2 shared tags A
• Modular DS: Monitor, update, and backup multiple websites 40K+ installs · 4.9★ · 2 shared tags A
• MainWP Dashboard: Self-hosted WordPress Management for Agencies 20K+ installs · 4.9★ · 2 shared tags A
• Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ installs · 4.7★ · 1 shared tag A
• Hostinger Tools 3M+ installs · 3.6★ · 1 shared tag B
• Really Simple Security – Simple and Performant Security (formerly Really Simple SSL) 3M+ installs · 4.9★ · 1 shared tag A

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WP Essentials: 20+ active installs, 4.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-08-31. https://plugins.wpmayor.com/plugin/wp-essentials