WP Image Mask
by Bogdan Bendziukov · Pluginarium · Blocks
Also makes 6 other plugins · 3.6K+ installs across the portfolio →
This plugin adds the ability to set a mask to Gutenberg's image block or via shortcode [wp-image-mask].
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 86/100
Few reviews
Active installs
300+
≈340 estimated
Momentum
+10%
downloads vs prior 30d
Biggest opportunity: “gutenberg”, “image” and “shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
86 health vs 71 average across 2,523 Blocks plugins
Install conversion
How it's measured →5.2%
of downloads still active
At least 300 of 5.8K lifetime downloads are still running, above its category: the median Blocks plugin keeps 2.1%, across 1,578 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Blocks plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 73 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 1 review, smoothed to 4.12★ and held back under 25 reviews
4 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
31
Momentum
Losing ground
-0.3
Velocity
places per keyword, 27d
0%
Breadth
of keywords climbing, 27d
-0.3
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| mask your tag | #5 | #22 | down 1 |
| gutenberg your tag | Not in the top 24 | ||
| image your tag | Not in the top 24 | ||
| shortcode your tag | Not in the top 24 | ||
7 searches this plugin appeared in over the last 90 days, 1 listed. 6 left out as unrelated or noise (years, numbers, stray words). 3 of its tags aren't in the top 24 for their own search.
What to do about it
- “gutenberg”, “image” and “shortcode” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 5 Oct 2022 · 1,487 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 383 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v3.1.4 · 19 Aug 2026
6
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Crossed into this band 5 months ago; a band this size takes about a year or more to cross, which places it about 40% of the way through.
Install history since 4 Oct 2022
Recent reviews
All reviews on wp.org ↗- ★★★★★ yodergreg2.9y ago
I needed a way to have irregular looking shapes for photos. I thought I might have to create a custom solution, but was pleased that this plugin did exactly what I needed. I was able to upload SVG images to use as masks to the site media library, and then it was really easy to assign those to be used as masks to images using the default WP image block. I like how the plugin integrates directly into the image block interface. Excellent! I will end up using this plugin on a lot more sites in the future.
Read on wp.org ↗
Security history
via Wordfence IntelligenceThe 1 disclosed vulnerability is patched in the current version (3.1.4). Sites still on an older version should update.
- Patched Medium · 6.4 WP Image Mask <= 3.1.2 - Authenticated (Contributor+) Stored Cross-Site Scripting ↗2025-05-19 CVE-2025-48235 Improper Neutralization of Input During Web Page Generation Affects <= 3.1.2 Patched in 3.1.3
Vulnerability records provided by Wordfence Intelligence. Copyright 2012-2026 Defiant Inc. License and terms.
CVE records: Copyright 1999-2026 The MITRE Corporation. CVE terms of use.
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
Languages
via translate.wordpress.orgTranslated into 4 languages, 0 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
5 of 8 pass · checked 26 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "This plugin adds the ability to set a mask to Gutenberg's image block or via shortcode [wp-image-mask]."
- ✓ Has a FAQ 3 questions in the FAQ.
- ✓ FAQ asks real questions 3 of 3 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Gutenberg.
- ! Headings and lists 0 headings and 1 list; assistants quote headed sections and bullet lists, not paragraphs.
- ! Enough to quote 328 characters of description; under 1,000 there is little to quote.
- ✓ Tags match the text All 4 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-06-06 200+ → 300+ up after 1 days in tier
- 2026-06-05 300+ → 200+ down after 44 days in tier
- 2026-04-22 200+ → 300+ up after 1 days in tier
- 2026-04-21 300+ → 200+ down after 1 days in tier
- 2026-04-20 200+ → 300+ up after 2 days in tier
- 2026-04-18 300+ → 200+ down after 1 days in tier
- 2026-04-17 200+ → 300+ up after 15 days in tier
- 2026-04-02 300+ → 200+ down after 2 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
eRecht24 Legal Texts 50K+ installs · 4.0★ · 2 shared tags B -
Shortcode Redirect 10K+ installs · 4.2★ · 2 shared tags A -
Algori 360 Image 3K+ installs · 4.1★ · 2 shared tags C -
Classic Editor 8M+ installs · 4.9★ · 1 shared tag A - C Classic Widgets 2M+ installs · 4.8★ · 1 shared tag B
-
Advanced Editor Tools 1M+ installs · 4.5★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP Image Mask into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-image-mask" width="480" height="300" style="border:0" loading="lazy" title="WP Image Mask — Plugin Pulse"></iframe> WP Image Mask: 300+ active installs, 5.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-image-mask
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.