WP SMTP Mailer – SMTP7
by Arshid · Email & Marketing
Also makes 6 other plugins · 619.7K+ installs across the portfolio →
WP SMTP Mailer Plugin - SMTP7. Make email delivery easy from WordPress. It is easy to configure.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
A 91/100
no flags
Active installs
8K+
≈9K estimated
Momentum
-13%
downloads vs prior 30d
Biggest opportunity: Support resolution scores 0/100. Mark more forum threads resolved — the resolved ratio feeds the ranking.
91 health vs 66 average across 2,122 Email & Marketing plugins
Install conversion
How it's measured →8.6%
of downloads still active
At least 8K of 92.8K lifetime downloads are still running, above its category: the median Email & Marketing plugin keeps 0.9%, across 1,295 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Email & Marketing plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 2 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 70 days ago
Tested up to WordPress 7.1.4, the current branch or newer
5.0★ over 115 reviews, smoothed to 4.73★
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
36
Momentum
Losing ground
-0.4
Velocity
places per keyword, 28d
13%
Breadth
of keywords climbing, 28d
+0.1
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| wp phpmailer your tag | #2 | #2 | 0 |
| mailer | #4 | #4 | up 1 |
| wp smtp your tag | #6 | #7 | down 1 |
| smtp mailer | #6 | #6 | 0 |
| wordpress mail smtp your tag | #7 | #7 | down 1 |
| smtp | #8 | #7 | 0 |
| wp mail your tag | #9 | #9 | down 1 |
| wordpress smtp your tag | #10 | #9 | 0 |
| wp mail smtp | #7 | #7 | down 1 |
| smtp mail | #7 | #7 | 0 |
| gmail smtp | #8 | #6 | 0 |
| mail smtp | #6 | #6 | 0 |
| phpmailer | #10 | #5 | down 1 |
| encryption | #12 | #11 | down 3 |
| #14 | #12 | up 2 | |
| smtp plugin | #15 | #12 | down 5 |
| gmail | #15 | #11 | down 1 |
| configure | #23 | #21 | — |
| mail delivery | #19 | #15 | down 1 |
| wp mail from | #13 | #15 | up 1 |
53 searches this plugin appeared in over the last 90 days, 20 listed. 30 left out as unrelated or noise (years, numbers, stray words).
What to do about it
- Your five tags are all earning their place. Each gets you onto page 1 of its own search, so none is worth giving up. “smtp mail”, “phpmailer” and “encryption” (#7, #10 and #12 untagged) would be the next worth testing if a slot frees up.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 6.4K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Occasionally updatedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
2
releases in the last 12 months
2mo ago
latest release · v1.1.1 · 23 Aug 2026
4
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 62% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “8K+”. Our estimate pins where the real number sits.
Crossed into this band 2 days ago and a band this size takes about a year or more to cross, so the real count is still just under 9K.
At the current install trend, crossing 9K+ in roughly 606 days.
Install history since 22 Jul 2019
Recent reviews
All reviews on wp.org ↗- ★★★★★ lober225mo ago
Does what it is supposed to do. Easy to set-up and obviously reliable.
Read on wp.org ↗ - ★★★★★ bobanristic7mo ago
Thank you very much for your effort.
Read on wp.org ↗ - ★★★★★ hellogergej9mo ago
Thank You 🙂
Read on wp.org ↗ - ★★★★★ jjooa10mo ago
Just works great
Read on wp.org ↗ - ★★★★★ fredben11mo ago
Good extension
Read on wp.org ↗ - ★★★★★ Anonymous11mo ago
simple, nice
Read on wp.org ↗ - ★★★★★ drebin1.0y ago
Does the job. Every single time.
Read on wp.org ↗ - ★★★★★ kevin_bt1.1y ago
It’s a no-nonsense way to set up SMTP. I use Brevo for the relay server. They have a nice free tier. Combined with Brevos’s easy-to-find API key, it’s no sweat to have emails sent from your domain. For example, From address: [email protected] From name: Head Editor Getting an email sent to [email protected] is a whole other can of worms. But it’s nice that this plugin doesn’t have that. It keeps the settings simple.
Read on wp.org ↗
Languages
via translate.wordpress.orgTranslated into 3 languages, 1 at 90% or more
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "WP SMTP Mailer Plugin - SMTP7. Make email delivery easy from WordPress. It is easy to configure."
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for One audience phrase ("if you have"); say who the plugin is for and what they use it for.
- ✓ Names what it works with Mentions Contact Form 7, Zoho.
- ✓ Headings and lists 2 headings and 3 lists.
- ✓ Enough to quote 4,420 characters of description.
- ! Tags match the text Only 2 of 5 tags appear in the text ("wordpress mail smtp", "wp-mail", "wp-phpmailer" missing).
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 9K+ → 8K+ down after 19 days in tier
- 2026-10-11 10K+ → 9K+ down after 2 days in tier
- 2026-10-09 9K+ → 10K+ up after 2 days in tier
- 2026-10-07 10K+ → 9K+ down after 17 days in tier
- 2026-09-20 9K+ → 10K+ up after 343 days in tier
- 2025-10-12 8K+ → 9K+ up after 1 days in tier
- 2025-10-11 9K+ → 8K+ down after 2 days in tier
- 2025-10-09 8K+ → 9K+ up after 169 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Mesh SMTP – Easy WordPress SMTP & Email Delivery 50+ installs · 4.0★ · 2 shared tags B -
Authority Mailer SMTP – WordPress SMTP Plugin with Email Logs 10+ installs · 4.0★ · 2 shared tags B -
GoSMTP – SMTP for WordPress 500K+ installs · 4.1★ · 1 shared tag B -
Post SMTP – Complete Email Delivery and SMTP Solution with Email Logs, Alerts, Backup SMTP & Mobile App 300K+ installs · 4.7★ · 1 shared tag A -
Solid Mail – SMTP email and logging made by SolidWP 60K+ installs · 4.2★ · 1 shared tag B -
YaySMTP – WP Mail SMTP with Email Logs, Tracking & Reports 10K+ installs · 4.7★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for WP SMTP Mailer – SMTP7 into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-mail-smtp-mailer" width="480" height="300" style="border:0" loading="lazy" title="WP SMTP Mailer – SMTP7 — Plugin Pulse"></iframe> WP SMTP Mailer – SMTP7: 8K+ active installs, 5.0★ (115 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-mail-smtp-mailer
Spotted a number that looks wrong? Report a data issue and we'll check it against the source.