Toolbelt
by Cool Plugins · Privacy & Consent
Also makes 20 other plugins · 114.6K+ installs across the portfolio →
Fast, privacy focused, utilities to improve your website. Includes a Markdown block, spam protection, related posts, cookie banner, and more.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
D 53/100
Stale · Likely abandoned
Active installs
300+
≈350 estimated
Momentum
+1%
downloads vs prior 30d
Biggest opportunity: “accessibility”, “privacy” and “related posts” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
53 health vs 69 average across 913 Privacy & Consent plugins
Install conversion
How it's measured →1.6%
of downloads still active
At least 300 of 18.3K lifetime downloads are still running, in line with its category: the median Privacy & Consent plugin keeps 2.1%, across 502 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Privacy & Consent plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Removal-risk signals
28/100Maintenance and integrity signals that tend to precede a WordPress.org removal. Not an official status, a heads-up to act.
- Not actively maintained. No update in about 2 years.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Room to improve
Most to gain: Update recency
Updated 1006 days ago, past the ~180 days where wp.org starts discounting
Tested up to WordPress 6.5.0; the current branch is 6.8
5.0★ over 16 reviews, smoothed to 4.32★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Last updated 1006 days ago — ship an update; wp.org decays a listing's search weight after ~180 days.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
30
Momentum
Losing ground
-0.7
Velocity
places per keyword, 28d
0%
Breadth
of keywords climbing, 28d
-0.4
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| accessibility your tag | Not in the top 24 | ||
| privacy your tag | Not in the top 24 | ||
| related posts your tag | Not in the top 24 | ||
| social menu your tag | Not in the top 24 | ||
| social sharing your tag | Not in the top 24 | ||
10 searches this plugin appeared in over the last 90 days, 0 listed. 10 left out as unrelated or noise (years, numbers, stray words). 5 of its tags aren't in the top 24 for their own search.
What to do about it
- “accessibility”, “privacy” and “related posts” aren't earning a slot. You list them, but you're not in the first 24 results for those searches. WordPress.org counts only your first five tags, so free the slot for a search you can win.
Daily downloads
Since 1 Nov 2024 · 730 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 198 · peaks are release surges
Directory rank
Ranked about #10,100 to #11,100, alongside the other plugins at 300+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 1 Nov 2026.
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Estimated active installs
The public count shows “300+”. Our estimate pins where the real number sits.
Modeled within the band wp.org reports; tightens as we track daily.
Install history since 15 Sep 2026
Languages
via translate.wordpress.orgTranslated into 15 languages, 1 at 90% or more · development strings
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
8 of 8 pass · checked 28 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ✓ Says what it does "Fast, privacy focused, utilities to improve your website. Includes a Markdown block, spam protection, relat..."
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ✓ Names who it is for Names its audience or use cases ("great for", "built for", "for developers").
- ✓ Names what it works with Mentions Gutenberg, Jetpack, REST API, Facebook and 1 more.
- ✓ Headings and lists 5 headings and 5 lists.
- ✓ Enough to quote 6,270 characters of description.
- ✓ Tags match the text 4 of 5 tags appear in the text; "accessibility" does not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
No tier crossings observed yet.
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
Cookie Compliance for WordPress – Cookie Consent, GDPR & CCPA 800K+ installs · 4.8★ · 1 shared tag B -
Web Accessibility (formally known as Ally) – WCAG Scanning, Guided Fixes, Usability Widget 500K+ installs · 3.0★ · 1 shared tag B -
WP Consent API 200K+ installs · 4.1★ · 1 shared tag B -
VK All in One Expansion Unit 100K+ installs · 3.9★ · 1 shared tag B -
Gravatar Enhanced – Avatars, Profiles, and Privacy 100K+ installs · 4.1★ · 1 shared tag A -
Statify 100K+ installs · 4.6★ · 1 shared tag A
Embed this report card
Drop a live Pulse card for Toolbelt into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-toolbelt" width="480" height="300" style="border:0" loading="lazy" title="Toolbelt — Plugin Pulse"></iframe> Toolbelt: 300+ active installs, 5.0★ (16 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wp-toolbelt
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