WP URLs Shortener + Social icons [Official]
by M. Ali Saleem · Uncategorized
Also makes 6 other plugins · 620+ installs across the portfolio →
Automatic wordpress link shortner, shorterns posts, pages, categories, affiliate links, shorten external links or any URL via eeb.me
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 78/100
Few reviews
Active installs
10+
≈15 estimated
Momentum
-28%
downloads vs prior 30d
Biggest opportunity: Swap “short”, “url” and “short url” for “shortner”, “url shortner” and “shorten”. “short” isn't earning its slot: you're not in the first 24 results for its own search. “shortner” sits at #4 untagged, close enough for a declared tag to move it up. “url” isn't earning its slot: you're not in the first 24 results for its own search. “url shortner” sits at #5 untagged, close enough for a declared tag to move it up. “short url” isn't earning its slot: it only gets you to #19. “shorten” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
78 health vs 58 average across 25,734 Uncategorized plugins
Install conversion
How it's measured →0.1%
of downloads still active
At least 10 of 15.1K lifetime downloads are still running, below its category: the median Uncategorized plugin keeps 0.6%, across 17,766 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other Uncategorized plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Excellent listing optimization
Most to gain: Rating quality
Updated 152 days ago
Tested up to WordPress 7.0.8, the current branch or newer
1.0★ over 1 review, smoothed to 4.04★ and held back under 25 reviews
5 of 5 tags set · short description in place
To rank higher: Too few reviews to rank on quality — nudge happy users to leave one.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
41
Momentum
Mixed: one swing, the rest drifting
+0.2
Velocity
places per keyword, 28d
23%
Breadth
of keywords climbing, 28d
+0.2
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| url shorten your tag | #4 | #24 | — |
| shorten url your tag | #4 | #24 | 0 |
| shortner | #4 | #15 | 0 |
| link shortner | #5 | #12 | 0 |
| url shortner | #5 | #15 | 0 |
| shorten | #11 | #24 | up 1 |
| short url your tag | #19 | #24 | up 2 |
| url shortener | #15 | #24 | down 2 |
| recall | #16 | #24 | up 1 |
| geotargeting | #16 | #24 | down 1 |
| rotator | #22 | #24 | down 1 |
| shorten link | #16 | #24 | up 1 |
| short your tag | Not in the top 24 | ||
| url your tag | Not in the top 24 | ||
24 searches this plugin appeared in over the last 90 days, 12 listed. 12 left out as unrelated or noise (years, numbers, stray words). 2 of its tags aren't in the top 24 for their own search.
What to do about it
- Swap “short”, “url” and “short url” for “shortner”, “url shortner” and “shorten”. “short” isn't earning its slot: you're not in the first 24 results for its own search. “shortner” sits at #4 untagged, close enough for a declared tag to move it up. “url” isn't earning its slot: you're not in the first 24 results for its own search. “url shortner” sits at #5 untagged, close enough for a declared tag to move it up. “short url” isn't earning its slot: it only gets you to #19. “shorten” sits at #11 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
Daily downloads
Since 5 Oct 2022 · 1,488 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 575 · peaks are release surges
Directory rank
Ranked about #30,100 to #45,000, alongside the other plugins at 10+ installs. Plugins with the same install count swap places between wp.org requests, so this is where most of them sit. Checked monthly, last on 21 Oct 2026.
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
Downloads in the last 30 days for every 1,000 active sites.
Not enough installs to measure. This needs at least 100 active sites; below that, a handful of downloads reads as tens of thousands.
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin · 100% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “10+”. Our estimate pins where the real number sits.
Crossed into this band 23 months ago; a band this size takes about a year or more to cross, which places it about 50% of the way through.
Install history since 10 Mar 2015
Recent reviews
All reviews on wp.org ↗- ★★★★★ veraluka8.4y ago
I had it installed in my shop to shorten the links. When I tried them out Casper (Kasperski) had a lot to do because when you follow the shortlink it automatically started downloads on my pc in the background on both shortlink endings from wheelches -com and boudja -com. That is an absolute nogo……… I will not submit my visitors to such bs! I would give a zero if possible.
Read on wp.org ↗
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 6.8.1
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
6 of 8 pass · checked 25 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ✓ Has a FAQ 5 questions in the FAQ.
- ✓ FAQ asks real questions 5 of 5 read like questions a user would type.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions Facebook.
- ✓ Headings and lists 2 headings and 2 lists.
- ✓ Enough to quote 1,531 characters of description.
- ✓ Tags match the text 3 of 5 tags appear in the text; "shorten url", "url shorten" do not.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2024-12-06 20+ → 10+ down after 24 days in tier
- 2024-11-12 10+ → 20+ up after 364 days in tier
- 2023-11-14 20+ → 10+ down after 3 days in tier
- 2023-11-11 10+ → 20+ up after 8 days in tier
- 2023-11-03 20+ → 10+ down after 203 days in tier
- 2023-04-14 10+ → 20+ up after 3 days in tier
- 2023-04-11 20+ → 10+ down after 36 days in tier
- 2023-03-06 30+ → 20+ down after 38 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
- G GentleSource Short URL 10+ installs · 3.6★ · 3 shared tags
-
short.io 200+ installs · 4.0★ · 2 shared tags C - U URL Shortener 80+ installs · 4.1★ · 2 shared tags D
- T Twitter Friendly Links 80+ installs · 3.6★ · 2 shared tags
-
Shortener URL Redirect 10+ installs · 3.6★ · 2 shared tags - G goo.gl URL Shortener for WordPress 10+ installs · 3.6★ · 2 shared tags
Embed this report card
Drop a live Pulse card for WP URLs Shortener + Social icons [Official] into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wp-url-shorten" width="480" height="300" style="border:0" loading="lazy" title="WP URLs Shortener + Social icons [Official] — Plugin Pulse"></iframe> WP URLs Shortener + Social icons [Official]: 10+ active installs, 1.0★ (1 reviews). Plugin Pulse (WP Mayor), as of 2026-10-31. https://plugins.wpmayor.com/plugin/wp-url-shorten
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