WPC Variation Swatches for WooCommerce

How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.

Directory rank vs rivals

wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you

How often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.

Share of active installs on each version of this plugin · 85% run the current release. Green is the current release; a big slice on older versions is a user base that has stopped updating.

Refined from the date this plugin crossed into its current band.

No paid tier is visible, so we don't put a figure on revenue or sale value: that would be guessing. The install base is a real asset to an acquirer, just not one public data lets us price. A small install base leaves thin data to model from. A declining trend compresses what a buyer would pay.

1. ★★★★★ Name

   1.5y ago

   I really liked the plugin, but unfortunately it does not work with images. I checked it on several of my sites. Please update the plugin, I really need it!!!

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2. ★★★★★ Arun G

   1.6y ago

   How to add Dual color variation?

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3. ★★★★★ noithatnamanh

   1.7y ago

   The plugin is fast, lightweight, and perfectly suits my website.

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4. ★★★★★ Martin Sundstrøm

   2.6y ago

   I think it’s important to mention that this plugin has two major benefits the other free “variation swatches” plugins do not deliver. It can show variations on shop/archive pages, not just the single product pages. Some of the other do this too, but not all of them. It has a shortcode, which means you can insert it into Elementor loops when designing your own shop/archive grid templates in Elementor. None of the others free ones do this. My only major gripe with this plugin is how much custom CSS it takes to make the layout halfway decent. The default swatch thumbnail sizes are too tiny for 1080p monitors, this takes points off for frontend UI usability. It needs options to center the swatches in the box on product archives/shop pages, it needs more modernized frontend code for better layout control. The appearance on single product pages is pretty atrocious, with a forced background color that the settings won’t let you remove, so again, CSS is needed. The alignment of the labels and image swatches is random and seems to have no respect for margins.

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5. ★★★★★ silanli53

   3.0y ago

   Hello, It appears in products other than the products I selected,

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6. ★★★★★ sabbirahasan

   3.1y ago

   WPC Variation Swatches is the best plugin i have ever found to do my SEO marketing. You can easily change every variations Title and description for SEO purposes. The title and description are the first thing that google notices for rankings keywords..You can put your desired keyword or any other relevant words to title and description to each of the variations to help your single product rank in the 1st position easily. Wpclever Team has tremendous fast support if you face any issue, specially I want to thank Dustin H. & Janilyn for their continuous support to us.

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7. ★★★★★ Algar

   3.5y ago

   Sencillo y el único que con el tema THE7 funcionó perfecto

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8. ★★★★★ alwanrida

   3.5y ago

   Always backup your website before installing any plugins. This topic was modified 3 years, 4 months ago by alwanrida.

   Read on wp.org ↗

Recent releases and news for this plugin

1. — Version 4.3.8 Fixed: Minor CSS/JS issues in the backend Updated: Compatible with WP 7.0 & Woo 10.9 4.3.8
2. — Version 4.3.7 Updated: Optimized the code Updated: Compatible with WP 7.0 & Woo 10.8 4.3.7
3. — Version 4.3.6 Fixed: Minor CSS/JS issues in the backend Updated: Compatible with WP 6.9 & Woo 10.7 4.3.6
4. — Version 4.3.5 Fixed: Minor CSS/JS issues in the backend Updated: Compatible with WP 6.9 & Woo 10.6 4.3.5
5. — Version 4.3.4 Updated: Optimized the code 4.3.4
6. — Version 4.3.3 Added: Import/export settings Updated: Compatible with WP 6.8 & Woo 10.3 4.3.3

Automated install-time checks, tested on PHP 8.1.12 · WP 7.0

Growth timeline

Install-tier crossings we have observed, and how long each tier took to outgrow

1. 2026-06-29 6K+ → 7K+ up after 62 days in tier
2. 2026-04-28 7K+ → 6K+ down after 193 days in tier
3. 2025-10-17 6K+ → 7K+ up after 1 days in tier
4. 2025-10-16 7K+ → 6K+ down after 3 days in tier
5. 2025-10-13 6K+ → 7K+ up after 349 days in tier
6. 2024-10-29 5K+ → 6K+ up after 162 days in tier
7. 2024-05-20 4K+ → 5K+ up after 113 days in tier
8. 2024-01-28 3K+ → 4K+ up after 151 days in tier

Competes with

The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).

• WPC Smart Wishlist for WooCommerce 100K+ installs · 4.6★ · 2 shared tags A
• WPC Smart Quick View for WooCommerce 90K+ installs · 4.6★ · 2 shared tags A
• WPC Smart Compare for WooCommerce 70K+ installs · 4.4★ · 2 shared tags A
• Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ installs · 4.6★ · 2 shared tags B
• WPC Product Bundles for WooCommerce 30K+ installs · 4.4★ · 2 shared tags B
• WPC Fly Cart for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A

Embed this report card

Drop a live Pulse card for WPC Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.

WPC Variation Swatches for WooCommerce: 7K+ active installs, 4.3★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-08-29. https://plugins.wpmayor.com/plugin/wpc-variation-swatches