WPC Variation Swatches for WooCommerce
by WPClever · eCommerce
Also makes 95 other plugins · 410.1K+ installs across the portfolio →
WPC Variation Swatches is a beautiful color, image, radio and buttons variation swatches for WooCommerce product attributes.
Try it live opens a temporary test site in your browser, which can take about 20 seconds to load. Plugins that rely on outside services or a full server may not work completely there.
Health
B 84/100
no flags
Active installs
6K+
≈7K estimated
Momentum
+34%
downloads vs prior 30d
Biggest opportunity: Swap “woocommerce”, “variations” and “variation” for “variations radio”, “woocommerce color swatches” and “woocommerce variation swatches”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “variations radio” sits at #7 untagged, close enough for a declared tag to move it up. “variations” isn't earning its slot: it only gets you to #23. “woocommerce color swatches” sits at #8 untagged, close enough for a declared tag to move it up. “variation” isn't earning its slot: it only gets you to #11. “woocommerce variation swatches” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
84 health vs 71 average across 9,766 eCommerce plugins
Install conversion
How it's measured →4.5%
of downloads still active
At least 6K of 133.3K lifetime downloads are still running, above its category: the median eCommerce plugin keeps 1.4%, across 5,152 plugins.
Downloads count every update, not just first installs, so older and more frequently released plugins read lower. Compare against other eCommerce plugins, not across the directory. wp.org reports active installs as the bottom of a band, so the real rate is this or higher.
This plugin shipped 8 releases in the last 12 months, and every existing install that updated counted as another download. wp.org publishes no split between first installs and updates, so we show the raw rate rather than guess at one.
Details
Directory ranking optimization
How it's scored →How well this listing is tuned to rank in WordPress.org search, on the factors an owner controls. Not popularity, optimization.
Well optimized
Most to gain: Support resolution
Updated 19 days ago
Tested up to WordPress 7.1.4, the current branch or newer
4.3★ over 10 reviews, smoothed to 4.13★ and held back under 25 reviews
5 of 5 tags set · short description in place
0 of 1 support threads resolved in the last 2 months
To rank higher: Mark more forum threads resolved — the resolved ratio feeds the ranking.
Get the full rank-higher report →Search visibility
How it's tracked →Directory searches this plugin turns up in, and which way each one is moving. WordPress.org publishes no history of search positions, so this starts the day we first tracked a keyword and never backfills.
33
Momentum
Losing ground
-0.5
Velocity
places per keyword, 28d
8%
Breadth
of keywords climbing, 28d
-0.6
Acceleration
recent half vs earlier
wp.org is where the directory puts the plugin for that search. On merit is where it would sit if results were ranked on rating, support and updates, without the install boost. The last column is how far the wp.org position moved, from our first reading in the last 90 days to the latest.
| Keyword | wp.org | On merit | wp.org move, 90 days |
|---|---|---|---|
| variation swatches for woocommerce | #7 | #15 | 0 |
| variation swatches | #7 | #14 | 0 |
| swatches your tag | #8 | #17 | 0 |
| wpc your tag | #9 | #13 | down 2 |
| variation your tag | #11 | #18 | 0 |
| variations radio | #7 | #14 | down 3 |
| woocommerce variation swatches | #8 | #20 | 0 |
| woocommerce color swatches | #8 | #17 | up 1 |
| woocommerce swatches | #9 | #19 | 0 |
| color swatches | #9 | #19 | 0 |
| image swatches | #9 | #20 | 0 |
| variations radio buttons | #7 | #14 | down 1 |
| variations your tag | #23 | #20 | up 1 |
| variation images | #14 | #22 | up 1 |
| woocommerce attribute swatches | #8 | #17 | 0 |
| woocommerce attributes swatches | #8 | #17 | 0 |
| variation product swatches | #8 | #17 | — |
| shop product variation swatches | #8 | #15 | 0 |
| woocommerce color image button swatches | #9 | #20 | 0 |
| product variable color and image swatches | #9 | #21 | 0 |
| woocommerce your tag | Not in the top 24 | ||
68 searches this plugin appeared in over the last 90 days, 20 listed. 33 left out as unrelated or noise (years, numbers, stray words). 1 of its tags isn't in the top 24 for their own search.
What to do about it
- Swap “woocommerce”, “variations” and “variation” for “variations radio”, “woocommerce color swatches” and “woocommerce variation swatches”. “woocommerce” isn't earning its slot: you're not in the first 24 results for its own search. “variations radio” sits at #7 untagged, close enough for a declared tag to move it up. “variations” isn't earning its slot: it only gets you to #23. “woocommerce color swatches” sits at #8 untagged, close enough for a declared tag to move it up. “variation” isn't earning its slot: it only gets you to #11. “woocommerce variation swatches” sits at #8 untagged, close enough for a declared tag to move it up. All five slots are taken, so one has to go.
- One page off on “variation”. #11 puts you just past the first ten results, where almost all the clicks stop. The gap to close is small.
Daily downloads
Since 5 Oct 2022 · 1,489 days · wp.org + Plugin Pulse archive
30-day downloads
Rolling 30-day volume · peak 8K · peaks are release surges
Directory rank vs rivals
wp.org popularity rank over time · higher is better · when a rival's line climbs above yours, they've overtaken you
Rating trend
Star average over time · dips mark rough releases
Health trend
Composite health score, snapshotted daily
Update activity
How busy the existing users are, measured as downloads in the last 30 days for every 1,000 active sites. A spike means a new release everyone's pulling; a long, slow decline means an aging user base that updates less.
Release cadence
Actively maintainedHow often this plugin actually ships. A steady rhythm is the maintenance signal a single "last updated" date can't show.
8
releases in the last 12 months
19d ago
latest release · v4.5.0 · 13 Oct 2026
60
tagged releases on record
Recent releases
What its installed base runs
via wordpress.orgShare of active installs on each version of this plugin. Green is the current release; a big slice on older versions is a user base that has stopped updating.
Estimated active installs
The public count shows “6K+”. Our estimate pins where the real number sits.
Crossed into this band 2 days ago and a band this size takes about a year or more to cross, so the real count is still just under 7K.
At the current install trend, crossing 7K+ in roughly 153 days.
Install history since 17 Aug 2021
Recent reviews
All reviews on wp.org ↗- ★★★★★ Name1.7y ago
I really liked the plugin, but unfortunately it does not work with images. I checked it on several of my sites. Please update the plugin, I really need it!!!
Read on wp.org ↗ - ★★★★★ Arun G1.8y ago
How to add Dual color variation?
Read on wp.org ↗ - ★★★★★ noithatnamanh1.9y ago
The plugin is fast, lightweight, and perfectly suits my website.
Read on wp.org ↗ - ★★★★★ Martin Sundstrøm2.7y ago
I think it’s important to mention that this plugin has two major benefits the other free “variation swatches” plugins do not deliver. It can show variations on shop/archive pages, not just the single product pages. Some of the other do this too, but not all of them. It has a shortcode, which means you can insert it into Elementor loops when designing your own shop/archive grid templates in Elementor. None of the others free ones do this. My only major gripe with this plugin is how much custom CSS it takes to make the layout halfway decent. The default swatch thumbnail sizes are too tiny for 1080p monitors, this takes points off for frontend UI usability. It needs options to center the swatches in the box on product archives/shop pages, it needs more modernized frontend code for better layout control. The appearance on single product pages is pretty atrocious, with a forced background color that the settings won’t let you remove, so again, CSS is needed. The alignment of the labels and image swatches is random and seems to have no respect for margins.
Read on wp.org ↗ - ★★★★★ silanli533.2y ago
Hello, It appears in products other than the products I selected,
Read on wp.org ↗ - ★★★★★ sabbirahasan3.3y ago
WPC Variation Swatches is the best plugin i have ever found to do my SEO marketing. You can easily change every variations Title and description for SEO purposes. The title and description are the first thing that google notices for rankings keywords..You can put your desired keyword or any other relevant words to title and description to each of the variations to help your single product rank in the 1st position easily. Wpclever Team has tremendous fast support if you face any issue, specially I want to thank Dustin H. & Janilyn for their continuous support to us.
Read on wp.org ↗ - ★★★★★ Algar3.7y ago
Sencillo y el único que con el tema THE7 funcionó perfecto
Read on wp.org ↗ - ★★★★★ alwanrida3.7y ago
Always backup your website before installing any plugins. This topic was modified 3 years, 4 months ago by alwanrida.
Read on wp.org ↗
Latest updates
via wp.org changelogRecent releases and news for this plugin
- — Version 4.3.8 Fixed: Minor CSS/JS issues in the backend Updated: Compatible with WP 7.0 & Woo 10.9 4.3.8
- — Version 4.3.7 Updated: Optimized the code Updated: Compatible with WP 7.0 & Woo 10.8 4.3.7
- — Version 4.3.6 Fixed: Minor CSS/JS issues in the backend Updated: Compatible with WP 6.9 & Woo 10.7 4.3.6
- — Version 4.3.5 Fixed: Minor CSS/JS issues in the backend Updated: Compatible with WP 6.9 & Woo 10.6 4.3.5
- — Version 4.3.4 Updated: Optimized the code 4.3.4
- — Version 4.3.3 Added: Import/export settings Updated: Compatible with WP 6.8 & Woo 10.3 4.3.3
Behavioral tests
via WP HiveAutomated install-time checks, tested on PHP 8.1.12 · WP 7.0
AI assistants
How it's measured →Whether ChatGPT and Claude name this plugin when asked the category question, and whether the readme gives them something to quote.
Not measured yet for this plugin’s topics. Its tracked searches are not among the measured topics. See the topics measured so far.
Readme readiness
4 of 8 pass · checked 29 Oct 2026Can an assistant quote this readme? Eight deterministic checks over the wp.org listing, no model involved.
- ! Says what it does Short description names no action; say what the plugin does for the site.
- ! Has a FAQ No FAQ section.
- ! FAQ asks real questions No FAQ to judge.
- ! Names who it is for Never says who the plugin is for or what they use it for.
- ✓ Names what it works with Mentions WooCommerce, WPML.
- ✓ Headings and lists 5 headings and 3 lists.
- ✓ Enough to quote 3,423 characters of description.
- ✓ Tags match the text All 5 tags appear in the text.
Growth timeline
Install-tier crossings we have observed, and how long each tier took to outgrow
- 2026-10-30 7K+ → 6K+ down after 123 days in tier
- 2026-06-29 6K+ → 7K+ up after 62 days in tier
- 2026-04-28 7K+ → 6K+ down after 193 days in tier
- 2025-10-17 6K+ → 7K+ up after 1 days in tier
- 2025-10-16 7K+ → 6K+ down after 3 days in tier
- 2025-10-13 6K+ → 7K+ up after 349 days in tier
- 2024-10-29 5K+ → 6K+ up after 162 days in tier
- 2024-05-20 4K+ → 5K+ up after 113 days in tier
Competes with
The plugins that solve the same job, ranked by shared tags then reach, closest match first. The letter on the right is each plugin's health grade (A best, F worst).
-
WPC Smart Wishlist for WooCommerce 100K+ installs · 4.6★ · 2 shared tags A -
WPC Smart Quick View for WooCommerce 80K+ installs · 4.6★ · 2 shared tags A -
WPC Smart Compare for WooCommerce 70K+ installs · 4.4★ · 2 shared tags A -
Booster for WooCommerce – PDF Invoices, Abandoned Cart, Variation Swatches & 100+ Tools 30K+ installs · 4.6★ · 2 shared tags A -
WPC Product Bundles for WooCommerce 30K+ installs · 4.4★ · 2 shared tags B -
WPC Fly Cart for WooCommerce 10K+ installs · 4.6★ · 2 shared tags A
Embed this report card
Drop a live Pulse card for WPC Variation Swatches for WooCommerce into a readme, a review or a deck. It updates itself.
<iframe src="https://plugins.wpmayor.com/embed/wpc-variation-swatches" width="480" height="300" style="border:0" loading="lazy" title="WPC Variation Swatches for WooCommerce — Plugin Pulse"></iframe> WPC Variation Swatches for WooCommerce: 6K+ active installs, 4.3★ (10 reviews). Plugin Pulse (WP Mayor), as of 2026-11-01. https://plugins.wpmayor.com/plugin/wpc-variation-swatches
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