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wp.org search vs our merit ranking: “カスタマイズ”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “カスタマイズ”, we agree with wp.org on the top plugin, and our order differs from theirs on 1 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

W

Buried gem

WP Admin UI Customize places #2 on merit, 4.6★ from 59 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Hotelipp 400+ · 5.0★ (2) wp.org #1 2 W WP Admin UI Customize 30K+ · 4.6★ (59) wp.org #13 wp.org ranks it 11 places below merit 3 Simple CTA Button 60+ · 0.0★ (0) wp.org #2 wp.org ranks it 1 place above merit 4 Freq Func COLLECTION 10+ · 0.0★ (0) wp.org #3 wp.org ranks it 1 place above merit 5 Archive Post Order Plus 10+ · 0.0★ (0) wp.org #4 wp.org ranks it 1 place above merit 6 andW Image Control 10+ · 0.0★ (0) wp.org #5 wp.org ranks it 1 place above merit 7 Koyomi Event Scheduler — · 0.0★ (0) wp.org #7 8 Cookie Optimizer-クッキー同意機能ツール 10+ · 5.0★ (1) wp.org #6 wp.org ranks it 2 places above merit 9 ACS PDF Slide Viewer — · 0.0★ (0) wp.org #8 wp.org ranks it 1 place above merit 10 A ACS AI Citation Readiness — · 0.0★ (0) wp.org #9 wp.org ranks it 1 place above merit 11 ACS Internal Links — · 0.0★ (0) wp.org #10 wp.org ranks it 1 place above merit 12 A App Link Generator — · 0.0★ (0) wp.org #11 wp.org ranks it 1 place above merit 13 M Melmium — · 0.0★ (0) wp.org #12 wp.org ranks it 1 place above merit 14 Manual Dog — · 0.0★ (0) wp.org #14 15 SPIRAL Connector for Contact Form 7 — · 0.0★ (0) wp.org #15 16 ACS Freight Calculator — · 0.0★ (0) wp.org #16 17 ACS Business Calendar — · 0.0★ (0) wp.org #17 18 F Floating CTA (Free Edition) 10+ · 0.0★ (0) wp.org #19 wp.org ranks it 1 place below merit 19 ColorMeShop WordPress Plugin 600+ · 0.0★ (0) wp.org #18 wp.org ranks it 1 place above merit 20 Convert Protection Text — · 0.0★ (0) wp.org #20 21 TM Works Jリーグ順位表 — · 0.0★ (0) wp.org #21 22 ACS Content for WooCommerce — · 0.0★ (0) wp.org #22 23 ACS SEO Plus — · 0.0★ (0) wp.org #23 24 ACS Portfolio — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.