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wp.org search vs our merit ranking: “0.1.2”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “0.1.2”, we and wp.org disagree on the top plugin, and our order differs from theirs on 20 of the top 20. 2 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Mailster Block Forms shows at wp.org #9 but places #23 on merit, a gap of 14 places. Its 60+ installs carry it up the search order; its 3.5★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Menu Icons by Themeisle – Add Icons to Navigation Menus places #2 on merit, 4.9★ from 851 reviews, but shows at wp.org #21. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Connect Contact Form 7 to Mailchimp, Brevo, MailerLite, Klaviyo, GetResponse, EmailOctopus, Campaign Monitor & Moosend 40K+ · 4.3★ (190) wp.org #13 12 too low 2 Menu Icons by Themeisle – Add Icons to Navigation Menus 100K+ · 4.9★ (851) wp.org #21 19 too low 3 reSmush.it : The original free image compressor and optimizer plugin 100K+ · 4.3★ (166) wp.org #16 13 too low 4 Show Current Template 100K+ · 5.0★ (71) wp.org #17 13 too low 5 Grow for WordPress 10K+ · 2.3★ (3) wp.org #1 4 too high 6 OrcusPay for WooCommerce 10+ · 0.0★ (0) wp.org #2 4 too high 7 WP Term Order 6K+ · 4.8★ (20) wp.org #23 16 too low 8 Persian Date 2K+ · 4.5★ (16) wp.org #22 14 too low 9 Widget House Reviews for Google — · 0.0★ (0) wp.org #3 6 too high 10 Bouzin Fresh Reset — · 0.0★ (0) wp.org #4 6 too high 11 Re-Add Text Justify Button 20K+ · 5.0★ (4) wp.org #14 3 too low 12 Camorna — · 0.0★ (0) wp.org #5 7 too high 13 Pdf Embed 10K+ · 5.0★ (6) wp.org #24 11 too low 14 Flip Box Block 2K+ · 5.0★ (4) wp.org #18 4 too low 15 Morkva Flatsome Button Translation — · 0.0★ (0) wp.org #6 9 too high 16 Simply Disable Comments 8K+ · 5.0★ (4) wp.org #20 4 too low 17 F Fair Schedule Blocks — · 0.0★ (0) wp.org #7 10 too high 18 Nyaclean – Automatic Cleanup — · 0.0★ (0) wp.org #8 10 too high 19 BMPF Payment Infrastructure — · 0.0★ (0) wp.org #10 9 too high 20 Kargola Nakliye – WooCommerce Entegrasyonu — · 0.0★ (0) wp.org #11 9 too high 21 Admin Expand Image Widgets — · 0.0★ (0) wp.org #12 9 too high 22 Cybershield Firewall 10+ · 0.0★ (0) wp.org #15 7 too high 23 Mailster Block Forms 60+ · 3.5★ (2) wp.org #9 14 too high 24 Image Prioritizer 40K+ · 5.0★ (1) wp.org #19 5 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.