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wp.org search vs our merit ranking: “401”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “401”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

B

Ranked above its merit

Beltoft In-Stock Notifier for WooCommerce shows at wp.org #8 but places #14 on merit, a gap of 6 places. Its 10+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Plugin, Firewall & Malware Scanner with Auto Removal 40K+ · 4.8★ (398) wp.org #1 2 Contact Form Clean and Simple 7K+ · 4.7★ (195) wp.org #2 3 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #4 1 too low 4 A API Bearer Auth 300+ · 5.0★ (6) wp.org #3 1 too high 5 Easy MCP AI – Connect Claude to WordPress: MCP Server for ChatGPT & AI Agents 30K+ · 4.9★ (16) wp.org #21 16 too low 6 C Custom Error Pages 500+ · 5.0★ (12) wp.org #20 ↑2 14 too low 7 Fast Index for Google Indexing API 300+ · 3.3★ (3) wp.org #5 ↑1 2 too high 8 Query All The Post Types 30+ · 5.0★ (3) wp.org #13 5 too low 9 Abilities Bridge 80+ · 5.0★ (1) wp.org #6 ↑1 3 too high 10 DevDome Link Monitor: Broken Link Checker, Dead Link Checker, Broken Link Finder 300+ · 0.0★ (0) wp.org #9 ↑1 1 too high 11 Zotero Notes 10+ · 5.0★ (1) wp.org #7 ↓2 4 too high 12 Password Protect – Temporary Login Without Password & Password Protect Entire Site 100+ · 3.7★ (3) wp.org #12 13 SiteGuard Scanner 30+ · 0.0★ (0) wp.org #10 ↑1 3 too high 14 B Beltoft In-Stock Notifier for WooCommerce 10+ · 5.0★ (1) wp.org #8 6 too high 15 Require Auth Users REST Endpoint 40+ · 0.0★ (0) wp.org #11 ↓2 4 too high 16 R Rockon Link Monitor — · 0.0★ (0) wp.org #15 1 too high 17 Medifence – Access Control for Media Uploads 20+ · 0.0★ (0) wp.org #16 ↑3 1 too high 18 SproutOS – Create Creative Sites with AI 10+ · 0.0★ (0) wp.org #17 ↑1 1 too high 19 Takumi Private Gate — · 0.0★ (0) wp.org #18 ↑2 1 too high 20 Megop SEO – Bulk Editor, Internal Links, Broken Links & Search Console 10+ · 5.0★ (1) wp.org #14 ↑2 6 too high 21 Conzent – Cookie Banner – Conzent CMP – Google CMP & IAB TCF Certified 20+ · 0.0★ (0) wp.org #19 ↓2 2 too high 22 RedFace Pay for WooCommerce — · 0.0★ (0) wp.org #22 ↑1 23 IsaacVarner Link Scanner — · 0.0★ (0) wp.org #23 ↑1 24 Moqbo – Lightweight Calendar — · 0.0★ (0) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.