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wp.org search vs our merit ranking: “410 status”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “410 status”, we agree with wp.org on the top plugin, and our order differs from theirs on 11 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

410 Response Manager shows at wp.org #6 but places #16 on merit, a gap of 10 places. Its 70+ installs carry it up the search order; its 0.0★ average from 0 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Bulk Edit Products for WooCommerce – WP Sheet Editor places #7 on merit, 4.9★ from 228 reviews, but shows at wp.org #19. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Safe Redirect Manager 40K+ · 4.7★ (78) wp.org #1 2 404 Solution 10K+ · 4.9★ (44) wp.org #3 ↑4 1 too low 3 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #8 ↑1 5 too low 4 Ultimate 410 Gone Status Code 6K+ · 4.4★ (8) wp.org #2 2 too high 5 CrawlWP SEO – Complete WordPress SEO Plugin with AI, Indexing & Search Performance 30K+ · 4.7★ (62) wp.org #9 ↑1 4 too low 6 Smart Attachment Page Remove 900+ · 4.7★ (13) wp.org #5 1 too high 7 Bulk Edit Products for WooCommerce – WP Sheet Editor 10K+ · 4.9★ (228) wp.org #19 12 too low 8 Booter – Bots & Crawlers Manager 7K+ · 4.7★ (12) wp.org #7 ↑1 1 too high 9 SEO Engine – Smart SEO with AI, Schema & Redirection for WordPress 1K+ · 4.9★ (48) wp.org #15 ↓1 6 too low 10 Gone Response 300+ · 4.5★ (6) wp.org #4 6 too high 11 WPMasterToolKit (WPMTK) – All in one plugin 5K+ · 5.0★ (28) wp.org #13 ↑2 2 too low 12 Search Atlas SEO – OTTO AI SEO Automation for WordPress 7K+ · 3.3★ (24) wp.org #11 1 too high 13 Advanced Country Blocker 2K+ · 5.0★ (6) wp.org #10 ↑1 3 too high 14 Visibility – Lightweight SEO, AEO and GEO for Search and AI 600+ · 5.0★ (6) wp.org #12 ↑4 2 too high 15 Bulk NoIndex & NoFollow Toolkit 2K+ · 4.3★ (9) wp.org #16 ↑1 1 too low 16 410 Response Manager 70+ · 0.0★ (0) wp.org #6 10 too high 17 Rank Authority — AI SEO & GEO on Autopilot 50+ · 5.0★ (3) wp.org #20 ↑1 3 too low 18 SurfLink – Link Manager & Backup Restore 10+ · 5.0★ (2) wp.org #14 ↓2 4 too high 19 Check for Broken Links – Broken Link Checker & SEO Suite 2K+ · 4.0★ (6) wp.org #21 ↑3 2 too low 20 Prime SEO – AI SEO, LLMs.txt Generator, AI Bots Manager & AI Crawler Stats 100+ · 5.0★ (2) wp.org #24 4 too low 21 Advanced Redirect Manager 301 70+ · 5.0★ (1) wp.org #17 ↑1 4 too high 22 DenArt – SEO Wipe (HTTP 410 Gone) — · 0.0★ (0) wp.org #22 ↑1 23 bpost-shipping-platform 500+ · 5.0★ (1) wp.org #23 ↓1 24 Link Diagnostics – Broken Links, Redirects, and Link Insights 50+ · 4.0★ (2) wp.org #18 ↑2 6 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.