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wp.org search vs our merit ranking: “add pdf button”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add pdf button”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Pdf Embed shows at wp.org #6 but places #13 on merit, a gap of 7 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 6 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels places #10 on merit, 4.9★ from 285 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 PDF Invoices & Packing Slips for WooCommerce 300K+ · 5.0★ (1866) wp.org #1 2 PDF Embedder – PDF Viewer & Embed PDF Files for WordPress 300K+ · 4.7★ (530) wp.org #2 3 DearFlip – PDF Flipbook, 3D Flipbook, PDF embed, PDF viewer 200K+ · 4.9★ (194) wp.org #4 1 too low 4 PDF & Print by BestWebSoft – WordPress Posts and Pages PDF Generator Plugin 9K+ · 3.9★ (102) wp.org #3 1 too high 5 PDF Poster – Let visitors read PDF’s without leaving the page 20K+ · 4.5★ (149) wp.org #7 2 too low 6 Print, PDF & Email by PrintFriendly 20K+ · 3.8★ (237) wp.org #10 4 too low 7 Buttonizer – Floating Menus, Sticky Buttons, & Popup Builder 70K+ · 4.5★ (151) wp.org #12 ↑1 5 too low 8 Button Block – Stylish buttons that get more clicks 5K+ · 5.0★ (7) wp.org #5 3 too high 9 B BSK PDF Manager 7K+ · 4.5★ (46) wp.org #11 2 too low 10 WebToffee WooCommerce PDF Invoices, Packing Slips, Delivery Notes & Shipping Labels 50K+ · 4.9★ (285) wp.org #24 ↓6 14 too low 11 Wonder PDF Embed 8K+ · 4.5★ (13) wp.org #8 ↑12 3 too high 12 PDF Builder for WooCommerce. Create invoices,packing slips and more 2K+ · 4.7★ (145) wp.org #20 ↑1 8 too low 13 Pdf Embed 10K+ · 5.0★ (6) wp.org #6 7 too high 14 Cart PDF for WooCommerce 1K+ · 5.0★ (26) wp.org #14 ↓3 15 DK PDF – WordPress PDF Generator 3K+ · 4.5★ (44) wp.org #15 16 Real3D Flipbook – 3D Flipbook, PDF Flipbook, PDF Viewer, PDF Embedder 10K+ · 4.5★ (11) wp.org #9 7 too high 17 Buttonizer – Live Chat, AI Chatbot, Call, Chat, Contact Button 40K+ · 5.0★ (23) wp.org #16 1 too high 18 PDF Generator for WordPress 1K+ · 4.6★ (39) wp.org #18 ↑1 19 PDF Forms Filler for CF7 3K+ · 4.8★ (13) wp.org #13 ↓1 6 too high 20 mPDF add-on for RTL and Unicode Support 4K+ · 5.0★ (16) wp.org #21 1 too low 21 WebToffee EU Order Withdrawal Button for WooCommerce 1K+ · 5.0★ (10) wp.org #19 ↓5 2 too high 22 PDF Invoice for WooCommerce + Drag and Drop Template Builder 500+ · 5.0★ (6) wp.org #22 23 PDF for WPForms + Drag and Drop Template Builder 1K+ · 4.5★ (6) wp.org #17 6 too high 24 Flipa PDF Flipbook – PDF Viewer and Page Flip Book 800+ · 5.0★ (4) wp.org #23 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.