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wp.org search vs our merit ranking: “add to compare”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “add to compare”, we and wp.org disagree on the top plugin, and our order differs from theirs on 16 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

ThemeHunk Product Compare for WooCommerce shows at wp.org #4 but places #20 on merit, a gap of 16 places. Its 3K+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Royal Addons for Elementor – Addons and Templates Kit for Elementor places #9 on merit, 4.8★ from 612 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 YITH WooCommerce Compare 100K+ · 4.1★ (38) wp.org #2 wp.org ranks it 1 place below merit 2 WPC Smart Compare for WooCommerce 70K+ · 4.5★ (44) wp.org #3 wp.org ranks it 1 place below merit 3 Wordfence Security – Firewall, Malware Scan, and Login Security 5M+ · 4.7★ (5,043) wp.org #8 ↑1 wp.org ranks it 5 places below merit 4 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4,132) wp.org #11 ↑1 wp.org ranks it 7 places below merit 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #13 ↓1 wp.org ranks it 8 places below merit 6 Code Snippets 1M+ · 4.7★ (510) wp.org #12 ↓4 wp.org ranks it 6 places below merit 7 Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) 200K+ · 4.9★ (186) wp.org #16 wp.org ranks it 9 places below merit 8 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2,052) wp.org #19 ↑1 wp.org ranks it 11 places below merit 9 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #22 wp.org ranks it 13 places below merit 10 Products Compare for WooCommerce 1K+ · 4.3★ (18) wp.org #7 wp.org ranks it 3 places above merit 11 WCBoost – Products Compare 30K+ · 5.0★ (1) wp.org #1 wp.org ranks it 10 places above merit 12 Text To Speech TTS Accessibility 4K+ · 4.8★ (93) wp.org #18 wp.org ranks it 6 places below merit 13 Nelio Compare Images Block 300+ · 4.8★ (10) wp.org #10 ↑1 wp.org ranks it 3 places above merit 14 Addonify – Compare Products For WooCommerce 1K+ · 5.0★ (4) wp.org #5 wp.org ranks it 9 places above merit 15 WPC Sticky Add To Cart for WooCommerce 2K+ · 5.0★ (4) wp.org #9 ↑1 wp.org ranks it 6 places above merit 16 Ever Compare – Products Compare Plugin for WooCommerce 600+ · 4.5★ (4) wp.org #6 wp.org ranks it 10 places above merit 17 Before After Image Comparison – Visual Comparison for Two Images 3K+ · 4.2★ (12) wp.org #17 18 WPC Added To Cart Notification for WooCommerce 3K+ · 4.9★ (9) wp.org #20 ↓1 wp.org ranks it 2 places below merit 19 Wishlist and Compare for WooCommerce 100+ · 4.7★ (7) wp.org #14 ↑1 wp.org ranks it 5 places above merit 20 ThemeHunk Product Compare for WooCommerce 3K+ · 5.0★ (1) wp.org #4 wp.org ranks it 16 places above merit 21 COMPE – WooCommerce Compare Products 30+ · 5.0★ (3) wp.org #21 22 Before After Image Compare — Gutenberg & Elementor 200+ · 4.0★ (1) wp.org #15 wp.org ranks it 7 places above merit 23 QODE Compare for WooCommerce 200+ · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 TwentyTwenty Compare 90+ · 4.0★ (1) wp.org #23 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.