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wp.org search vs our merit ranking: “addons package”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “addons package”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Download Manager Addons for Elementor shows at wp.org #11 but places #24 on merit, a gap of 13 places. Its 6K+ installs carry it up the search order; its 2.2★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #8 on merit, 4.8★ from 2146 reviews, but shows at wp.org #13. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #1 2 Spectra Legacy – Gutenberg Blocks 1M+ · 4.7★ (1872) wp.org #2 3 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #3 4 Ultimate Addons for Beaver Builder (UABB) 20K+ · 5.0★ (332) wp.org #5 ↑1 1 too low 5 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #4 1 too high 6 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (67) wp.org #6 ↓1 7 Element Pack Addons for Elementor – MCP & AI-Ready Elementor Widgets, Elementor Templates, Elementor Addons 100K+ · 4.7★ (284) wp.org #9 ↑1 2 too low 8 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2146) wp.org #13 ↓1 5 too low 9 ShopLentor – All-in-One WooCommerce Growth & Store Enhancement Plugin 80K+ · 4.5★ (278) wp.org #10 ↓1 1 too low 10 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #15 5 too low 11 PPOM – Product Addons & Custom Fields for WooCommerce 20K+ · 4.5★ (283) wp.org #14 ↑3 3 too low 12 Post Grid Addon for Elementor 10K+ · 4.9★ (76) wp.org #16 4 too low 13 Classified Listing – AI-Powered Classified ads & Business Directory 9K+ · 4.8★ (138) wp.org #22 ↓3 9 too low 14 Responsive Addons for Elementor – Free Elementor Addons, Kits and Elementor Templates 3K+ · 5.0★ (6) wp.org #7 ↑1 7 too high 15 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #20 ↑1 5 too low 16 Magical Addons For Elementor ( Theme Builder, Header Footer Builder, Free Elementor Widgets, Elementor Templates Library ) 4K+ · 4.7★ (12) wp.org #12 ↑2 4 too high 17 Ibtana – Ecommerce Product Addons 5K+ · 5.0★ (4) wp.org #8 ↑3 9 too high 18 PrimeKit Addons and Templates 70+ · 4.9★ (7) wp.org #19 ↑1 1 too low 19 Pixel Gallery Addons for Elementor 4K+ · 4.8★ (5) wp.org #18 1 too high 20 WPBITS Addons For Elementor Page Builder 2K+ · 5.0★ (2) wp.org #23 3 too low 21 Small Package Quotes – Worldwide Express Edition 100+ · 5.0★ (1) wp.org #17 ↑1 4 too high 22 King Addons for Elementor – 100+ Elementor Widgets, 4 000+ Elementor Templates, WooCommerce Builder, Mega Menu, Popup Builder 10K+ · 5.0★ (1) wp.org #21 ↓14 1 too high 23 Small Package Quotes – UPS Edition 40+ · 5.0★ (1) wp.org #24 ↓2 1 too low 24 Download Manager Addons for Elementor 6K+ · 2.2★ (5) wp.org #11 ↑2 13 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.