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wp.org search vs our merit ranking: “all in one redirection”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “all in one redirection”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Successful Redirection for Contact Form shows at wp.org #12 but places #23 on merit, a gap of 11 places. Its 10K+ installs carry it up the search order; its 5.0★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring places #9 on merit, 4.7★ from 321 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 All-In-One Security (AIOS) – Security and Firewall 1M+ · 4.7★ (1,720) wp.org #1 2 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5,232) wp.org #2 3 Redirection 100K+ · 5.0★ (419) wp.org #3 ↑1 4 Smush – Image Optimization, Compression, Lazy Load, WebP & CDN 1M+ · 4.8★ (6,053) wp.org #7 ↓1 wp.org ranks it 3 places below merit 5 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7,522) wp.org #10 ↓4 wp.org ranks it 5 places below merit 6 Redirection for Contact Form 7 200K+ · 4.7★ (275) wp.org #8 ↑3 wp.org ranks it 2 places below merit 7 All In One Login 60K+ · 3.6★ (35) wp.org #5 ↑14 wp.org ranks it 2 places above merit 8 SEO Redirection Plugin – 301 Redirect Manager 10K+ · 4.3★ (73) wp.org #9 ↑1 wp.org ranks it 1 place below merit 9 404 to 301 – Redirect Manager, 301 Redirection, 404 Error Logs & 404 Monitoring 100K+ · 4.7★ (321) wp.org #16 ↓2 wp.org ranks it 7 places below merit 10 All In One Redirection 1K+ · 4.4★ (11) wp.org #4 ↓1 wp.org ranks it 6 places above merit 11 Intranet & Private Site – All-In-One Intranet 3K+ · 5.0★ (11) wp.org #6 ↓1 wp.org ranks it 5 places above merit 12 One Click SSL 10K+ · 4.9★ (139) wp.org #17 ↓2 wp.org ranks it 5 places below merit 13 Broken Link Checker 500K+ · 3.8★ (605) wp.org #14 ↓2 wp.org ranks it 1 place below merit 14 OttoKit: All-in-One Automation Platform 90K+ · 4.9★ (125) wp.org #18 ↓2 wp.org ranks it 4 places below merit 15 All 404 Redirect to Homepage 200K+ · 4.1★ (96) wp.org #13 wp.org ranks it 2 places above merit 16 ShopEngine – All-in-One Elementor WooCommerce Builder with eCommerce Templates & Woo Widgets 100K+ · 4.6★ (212) wp.org #20 ↓2 wp.org ranks it 4 places below merit 17 301 Redirects – Redirect Manager 300K+ · 4.7★ (579) wp.org #24 wp.org ranks it 7 places below merit 18 IP2Location Redirection 7K+ · 4.3★ (43) wp.org #11 ↓2 wp.org ranks it 7 places above merit 19 SmartCrawl SEO checker, analyzer & optimizer 10K+ · 4.8★ (171) wp.org #23 wp.org ranks it 4 places below merit 20 CF7 Apps – Addons for Contact Form 7 (Honeypot, Database, Redirection, Webhook, etc.) 300K+ · 3.8★ (135) wp.org #15 ↓2 wp.org ranks it 5 places above merit 21 CoDesigner – All in One Elementor WooCommerce Builder 5K+ · 4.4★ (153) wp.org #22 wp.org ranks it 1 place below merit 22 FV Simpler SEO 2K+ · 4.6★ (12) wp.org #19 ↓2 wp.org ranks it 3 places above merit 23 Successful Redirection for Contact Form 10K+ · 5.0★ (4) wp.org #12 ↓3 wp.org ranks it 11 places above merit 24 LWS Optimize – All-in-One Speed Booster & Cache Tools 20K+ · 4.6★ (9) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.