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wp.org search vs our merit ranking: “arrows”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “arrows”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Scroll Down Arrow shows at wp.org #2 but places #15 on merit, a gap of 13 places. Its 900+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Simple Custom Post Order places #9 on merit, 4.8★ from 588 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #1 2 Smart Slider 3 800K+ · 4.9★ (1125) wp.org #3 1 too low 3 Max Mega Menu 300K+ · 4.8★ (882) wp.org #5 2 too low 4 Carousel Slider Block for Gutenberg 50K+ · 4.8★ (59) wp.org #4 5 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #6 ↑1 1 too low 6 Divi Carousel Lite – Make Carousels for Divi 5 30K+ · 4.8★ (146) wp.org #8 ↑1 2 too low 7 Product Video Gallery for Woocommerce 10K+ · 4.6★ (97) wp.org #7 ↑1 8 Logo Slider – Logo Carousel, Logo Showcase, Logo Gallery & Client Logos 30K+ · 4.7★ (252) wp.org #11 3 too low 9 Simple Custom Post Order 300K+ · 4.8★ (588) wp.org #16 7 too low 10 Logo Carousel – Responsive Logo Slider, Logo Showcase, and Clients Logo Gallery 20K+ · 4.7★ (162) wp.org #14 ↓2 4 too low 11 FancyBox for WordPress 30K+ · 4.6★ (92) wp.org #12 ↓1 1 too low 12 Gutenslider — Slider Block for the Block Editor 10K+ · 4.0★ (65) wp.org #10 2 too high 13 Slider, Gallery, and Carousel by MetaSlider – Image Slider, Video Slider 500K+ · 4.6★ (743) wp.org #23 ↓3 10 too low 14 MouseWheel Smooth Scroll 90K+ · 4.5★ (44) wp.org #13 ↓3 1 too high 15 Scroll Down Arrow 900+ · 5.0★ (2) wp.org #2 13 too high 16 Post Slider and Post Carousel with Post Vertical Scrolling Widget – A Responsive Post Slider 10K+ · 4.7★ (31) wp.org #18 2 too low 17 MetaSlider Gallery – Image Gallery, Lightbox Galleries, Video Galleries 10K+ · 4.4★ (9) wp.org #9 ↓3 8 too high 18 YITH WooCommerce Product Gallery & Image Zoom 10K+ · 3.6★ (71) wp.org #22 ↑1 4 too low 19 MaxSlider 6K+ · 4.7★ (12) wp.org #15 ↓2 4 too high 20 Media Slider for Photos Images Videos 2K+ · 5.0★ (14) wp.org #20 ↑1 21 Free WooCommerce Products Slider/Carousel Pro 2K+ · 4.7★ (17) wp.org #21 ↑1 22 TP Product Image Flipper for WooCommerce 9K+ · 4.7★ (24) wp.org #24 2 too low 23 Bottom Admin Toolbar 1K+ · 4.5★ (8) wp.org #19 4 too high 24 Secondary Product Image for WooCommerce 2K+ · 3.5★ (2) wp.org #17 ↓2 7 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.