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wp.org search vs our merit ranking: “blue express rates”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “blue express rates”, we and wp.org disagree on the top plugin, and our order differs from theirs on 4 of the top 19.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Plugin BlueX for WooCommerce shows at wp.org #1 but places #19 on merit, a gap of 18 places. Its 2K+ installs carry it up the search order; its 1.7★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 AfterShip Shipping: Free Shipping Labels for WooCommerce, Discounted Shipping Rates 200+ · 4.1★ (17) wp.org #2 ↑2 1 too low 2 Pay. Payment Methods for WooCommerce 3K+ · 3.7★ (3) wp.org #3 ↓1 1 too low 3 Gutenify – Visual Site Builder Blocks & Starter Templates 5K+ · 4.5★ (11) wp.org #16 ↓2 13 too low 4 BG Couriers for WooCommerce 70+ · 0.0★ (0) wp.org #5 1 too low 5 W Webshipper – Automated Shipping 300+ · 5.0★ (1) wp.org #4 ↓1 1 too high 6 Multi-Carrier Shipmondo Shipping for WooCommerce 10+ · 0.0★ (0) wp.org #6 7 FX Currency Converter 10+ · 0.0★ (0) wp.org #7 8 3D Product Customizer & Configurator for WooCommerce — · 5.0★ (2) wp.org #12 ↓1 4 too low 9 Botoscope 10+ · 0.0★ (0) wp.org #8 1 too high 10 Accessible Forms by Accessible.org — · 0.0★ (0) wp.org #10 11 Onlinefotka Parcel Shipping with GLS for WooCommerce — · 0.0★ (0) wp.org #11 ↓1 12 Automated Shipping for EasyPost WooCommerce – Bulk Labels, Easy Returns, Zero Manual Work — · 5.0★ (1) wp.org #9 3 too high 13 STM Smart Checkout for WooCommerce — · 0.0★ (0) wp.org #13 ↓1 14 Nexura AI Search Optimizer — · 0.0★ (0) wp.org #14 15 Kitsuly Commerce — · 0.0★ (0) wp.org #15 ↓2 16 MegaSend for WooCommerce — · 0.0★ (0) wp.org #17 ↓2 1 too low 17 JHMG Converter For Elementor to Divi 5 90+ · 4.0★ (1) wp.org #18 ↓2 1 too low 18 Yakit for WooCommerce — · 0.0★ (0) wp.org #19 ↓2 1 too low 19 Plugin BlueX for WooCommerce 2K+ · 1.7★ (3) wp.org #1 18 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.