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wp.org search vs our merit ranking: “classic text widget”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “classic text widget”, we agree with wp.org on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Classic Blog Grid shows at wp.org #9 but places #24 on merit, a gap of 15 places. Its 3K+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Forminator Forms – Contact Form, Payment Form & Custom Form Builder places #10 on merit, 4.8★ from 2145 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Classic Editor 8M+ · 4.9★ (1251) wp.org #1 2 Custom Sidebars – Dynamic Sidebar Classic Widget Area Manager 100K+ · 4.7★ (1028) wp.org #3 ↑1 1 too low 3 Rich Showcase for Google Reviews 100K+ · 4.9★ (1625) wp.org #5 ↑5 2 too low 4 Classic Editor + 30K+ · 4.9★ (31) wp.org #2 2 too high 5 LiteSpeed Cache 7M+ · 4.8★ (2778) wp.org #4 ↓1 1 too high 6 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #6 ↓1 7 Timeline Widget For Elementor (Elementor Timeline, Vertical & Horizontal Timeline) 70K+ · 4.8★ (248) wp.org #10 ↑1 3 too low 8 All in One SEO – AI SEO Plugin to Boost SEO Rankings & Traffic (Schema, Local SEO, Sitemap & SEO Insights) 2M+ · 4.7★ (5231) wp.org #13 5 too low 9 Reviews Widgets for Google, TripAdvisor, Yelp & Recommendations 10K+ · 4.9★ (326) wp.org #16 7 too low 10 Forminator Forms – Contact Form, Payment Form & Custom Form Builder 600K+ · 4.8★ (2145) wp.org #22 ↓1 12 too low 11 Content Blocks (Custom Post Widget) 10K+ · 4.9★ (80) wp.org #15 4 too low 12 WPZOOM Connect: Social Icons Widget & Block, Share Buttons & Click to Chat 90K+ · 4.9★ (144) wp.org #17 5 too low 13 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #20 ↓1 7 too low 14 GR Widget – Google Reviews Widget 1K+ · 5.0★ (11) wp.org #7 7 too high 15 Widget Content Blocks 10K+ · 4.8★ (60) wp.org #18 ↓1 3 too low 16 Cryptocurrency Widgets – Price Ticker & Coins List 6K+ · 4.8★ (191) wp.org #24 8 too low 17 Bulk Auto Image Alt Text (Alt tag, Alt attribute) optimizer (image SEO) 10K+ · 4.2★ (111) wp.org #19 ↓1 2 too low 18 AI Alt Text Generator 2K+ · 4.9★ (7) wp.org #11 ↓5 7 too high 19 WP Categories Widget 6K+ · 4.5★ (27) wp.org #21 ↓1 2 too low 20 Enable Classic Editor & Widgets 2K+ · 5.0★ (5) wp.org #14 ↓1 6 too high 21 Widget Visibility Control 200+ · 5.0★ (6) wp.org #23 2 too low 22 Classic Addons – WPBakery Page Builder 3K+ · 5.0★ (1) wp.org #8 ↑1 14 too high 23 eRecht24 Legal Texts 50K+ · 5.0★ (1) wp.org #12 11 too high 24 Classic Blog Grid 3K+ · 3.0★ (2) wp.org #9 ↓1 15 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.