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wp.org search vs our merit ranking: “colorful blog”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “colorful blog”, we agree with wp.org on the top plugin, and our order differs from theirs on 12 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Interactive UK Map shows at wp.org #7 but places #14 on merit, a gap of 7 places. Its 100+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

WP-Appbox places #8 on merit, 4.5★ from 63 reviews, but shows at wp.org #17. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1,680) wp.org #1 2 Download Manager 100K+ · 4.1★ (1,006) wp.org #2 3 Cool Timeline (Horizontal & Vertical Timeline) 20K+ · 4.7★ (333) wp.org #4 wp.org ranks it 1 place below merit 4 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #3 wp.org ranks it 1 place above merit 5 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #6 wp.org ranks it 1 place below merit 6 PublishPress Blocks – Block Controls, Block Visibility, Block Permissions 20K+ · 4.7★ (204) wp.org #9 wp.org ranks it 3 places below merit 7 Chartify – WordPress Chart Plugin 3K+ · 4.9★ (28) wp.org #12 wp.org ranks it 5 places below merit 8 WP-Appbox 2K+ · 4.5★ (63) wp.org #17 wp.org ranks it 9 places below merit 9 EventON – Events Calendar 6K+ · 4.1★ (44) wp.org #13 wp.org ranks it 4 places below merit 10 Photo Gallery by Ays – Responsive Image Gallery 1K+ · 4.8★ (19) wp.org #14 wp.org ranks it 4 places below merit 11 Amazing Affiliates – Toolkit for Amazon Associates with Amazon Product Blocks and Amazon PAAPI5 / Creators API integration 600+ · 5.0★ (3) wp.org #5 wp.org ranks it 6 places above merit 12 Pixel Gallery Addons for Elementor 4K+ · 4.8★ (5) wp.org #11 wp.org ranks it 1 place above merit 13 Move Addons for Elementor 2K+ · 4.0★ (6) wp.org #8 wp.org ranks it 5 places above merit 14 Interactive UK Map 100+ · 5.0★ (2) wp.org #7 wp.org ranks it 7 places above merit 15 Timeline Blocks 400+ · 4.8★ (5) wp.org #21 wp.org ranks it 6 places below merit 16 FooConvert – AI Popup Builder for Flyouts, Overlays & Bars 100+ · 5.0★ (3) wp.org #19 wp.org ranks it 3 places below merit 17 Interactive Australia Map 90+ · 5.0★ (1) wp.org #10 wp.org ranks it 7 places above merit 18 BioLinks 80+ · 0.0★ (0) wp.org #16 wp.org ranks it 2 places above merit 19 Colorful Fields for Gravity Forms — · 0.0★ (0) wp.org #18 wp.org ranks it 1 place above merit 20 Ultimate Bootstrap Elements for Elementor 6K+ · 5.0★ (1) wp.org #15 wp.org ranks it 5 places above merit 21 Dashboard Summary 20+ · 0.0★ (0) wp.org #22 wp.org ranks it 1 place below merit 22 Emojis for Posts and Pages 10+ · 0.0★ (0) wp.org #23 wp.org ranks it 1 place below merit 23 Universal Unit Converter: Convert Length, Weight, Temperature, Speed, and Time 20+ · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 Fotogenic AI – Product Image Generator for WooCommerce 10+ · 5.0★ (1) wp.org #20 wp.org ranks it 4 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.