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wp.org search vs our merit ranking: “conditional display”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “conditional display”, we and wp.org disagree on the top plugin, and our order differs from theirs on 14 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Display During Conditional Shortcode shows at wp.org #7 but places #19 on merit, a gap of 12 places. Its 200+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets places #12 on merit, 4.9★ from 1516 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 TranslatePress – Translate Multilingual sites with AI Translation 400K+ · 4.7★ (1667) wp.org #3 2 too low 2 Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ · 4.7★ (32) wp.org #2 ↓1 3 Conditional Display for Mobile – Mobile Detect Plugin 1K+ · 5.0★ (7) wp.org #1 2 too high 4 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #6 ↓4 2 too low 5 WPForms – AI Form Builder for WordPress – Contact Forms, Payment Forms, Survey Form, Quiz & More 5M+ · 4.8★ (14387) wp.org #12 ↓3 7 too low 6 Conditional Shipping for WooCommerce 10K+ · 4.6★ (22) wp.org #4 2 too high 7 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #11 ↓1 4 too low 8 Conditional Payments for WooCommerce 10K+ · 4.6★ (28) wp.org #5 3 too high 9 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #13 4 too low 10 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #14 ↓2 4 too low 11 Conditionally display featured image on singular posts and pages 30K+ · 4.8★ (38) wp.org #8 ↓2 3 too high 12 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #24 ↓2 12 too low 13 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #16 ↓2 3 too low 14 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #20 ↓3 6 too low 15 WPCode – Insert Headers and Footers + Custom Code Snippets – WordPress Code Manager 3M+ · 4.9★ (1917) wp.org #22 ↓4 7 too low 16 Complianz GDPR/CCPA Cookie Consent Banner 1M+ · 4.7★ (1667) wp.org #23 7 too low 17 Conditional Blocks – Advanced Content Visibility Control for WordPress 2K+ · 4.9★ (15) wp.org #9 ↓2 8 too high 18 Shipping Method Display Style for WooCommerce 2K+ · 4.6★ (21) wp.org #19 ↑2 1 too low 19 Display During Conditional Shortcode 200+ · 5.0★ (3) wp.org #7 ↑4 12 too high 20 Conditional Logic Emails, Fields, Redirect for Elementor Forms 2K+ · 4.3★ (12) wp.org #17 ↓2 3 too high 21 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #15 ↑4 6 too high 22 Conditional Payment Methods for WooCommerce 1K+ · 5.0★ (3) wp.org #10 ↓2 12 too high 23 Conditional Add to Cart for WooCommerce 600+ · 4.7★ (7) wp.org #21 ↓1 2 too high 24 If-So Conditional Content for Elementor 1K+ · 5.0★ (1) wp.org #18 ↓2 6 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.