Plugin Pulse Beta
← Rankings

wp.org search vs our merit ranking: “conditional visibility”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “conditional visibility”, we agree with wp.org on the top plugin, and our order differs from theirs on 14 of the top 20. 4 plugins are pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether it throws errors on current PHP, whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Menu Visibility Control shows at wp.org #8 but places #17 on merit, a gap of 9 places. Its 700+ installs carry it up the search order; its 5.0★ average from 3 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Pods – Custom Content Types and Fields places #10 on merit, 4.8★ from 418 reviews, but shows at wp.org #18. A smaller install base keeps it further down the default search order than its quality signals alone would.

merit plugin wp.org
1 Block Visibility — Conditional Visibility Control for the Block Editor 40K+ · 4.9★ (108) wp.org #1 2 Widget Options – Advanced Conditional Visibility for Gutenberg Blocks & Classic Widgets 100K+ · 4.9★ (1516) wp.org #3 1 too low 3 Visibility Logic for Elementor 20K+ · 4.8★ (58) wp.org #2 1 too high 4 Rank Math SEO – AI SEO Tools to Dominate SEO Rankings 4M+ · 4.8★ (7519) wp.org #7 3 too low 5 Dynamic Visibility for Elementor 50K+ · 4.6★ (89) wp.org #4 1 too high 6 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #13 ↓2 7 too low 7 Content Visibility for Divi Builder 2K+ · 4.8★ (101) wp.org #10 ↓2 3 too low 8 MetForm – Contact Form, Survey, Quiz, Conditional Forms, Form Templates & Custom Form Builder for Elementor 500K+ · 4.7★ (509) wp.org #9 ↑1 1 too low 9 Conditional Fields for Elementor Form – Apply Conditional Logic 10K+ · 4.7★ (32) wp.org #5 4 too high 10 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #18 8 too low 11 Fluent Forms – Customizable Contact Forms, Survey, Quiz, & Conversational Form Builder 800K+ · 4.8★ (807) wp.org #17 6 too low 12 Conditional Blocks – Advanced Content Visibility Control for WordPress 2K+ · 4.9★ (15) wp.org #6 6 too high 13 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2051) wp.org #21 ↑2 8 too low 14 Kirki – Freeform Page Builder, Website Builder & Customizer 500K+ · 4.5★ (81) wp.org #14 ↓1 15 Dynific Addons for Elementor (formerly Anywhere Elementor) 70K+ · 4.8★ (104) wp.org #24 ↑1 9 too low 16 Conditional Logic Emails, Fields, Redirect for Elementor Forms 2K+ · 4.3★ (12) wp.org #12 4 too high 17 Menu Visibility Control 700+ · 5.0★ (3) wp.org #8 ↑6 9 too high 18 Widget Visibility Control 200+ · 5.0★ (6) wp.org #15 ↑1 3 too high 19 CF7 Mate – Contact Form 7 Styler, Multi-Step Forms & Conditional Logic 20K+ · 3.9★ (46) wp.org #22 3 too low 20 Visibility Controls for Editor Blocks 900+ · 5.0★ (3) wp.org #11 ↓2 9 too high 21 Osom Block Visibility 300+ · 5.0★ (3) wp.org #16 ↓1 5 too high 22 DesignSetGo 8K+ · 5.0★ (3) wp.org #19 3 too high 23 Responsive Visibility — Show or Hide Blocks by Device, Custom Breakpoints & Conditions 100+ · 4.5★ (2) wp.org #23 ↓2 24 IF Menu Visibility 200+ · 5.0★ (1) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 1M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.