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wp.org search vs our merit ranking: “courier center”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “courier center”, we agree with wp.org on the top plugin, and our order differs from theirs on 10 of the top 20. 1 plugin is pushed down for signals wp.org ignores: errors, a host-installed base, or removal risk.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Epaka Shipping for WooCommerce shows at wp.org #12 but places #19 on merit, a gap of 7 places. Its 90+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Easy Watermark places #3 on merit, 3.7★ from 159 reviews, but shows at wp.org #10. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 WP Maps – Google Maps, OpenStreetMap, Mapbox, Store Locator with Search, Filters & Listings 60K+ · 4.3★ (122) wp.org #1 2 CWILL (Formerly ParcelPanel) – Shipment Tracking, Tracking & Order Tracking for WooCommerce 7K+ · 4.9★ (538) wp.org #3 1 too low 3 Easy Watermark 30K+ · 3.7★ (159) wp.org #10 ↓1 7 too low 4 AfterSalesPro Plugin 400+ · 5.0★ (3) wp.org #2 2 too high 5 HashBar – Announcement, Notification Bar & Popup Campaign 9K+ · 4.2★ (38) wp.org #9 ↓1 4 too low 6 Easy Map – Store Locator, OpenStreetMap, Google Maps, Mapbox 60+ · 5.0★ (3) wp.org #6 ↓2 7 Order Invoices & Shipping for Woocommerce 40+ · 4.9★ (7) wp.org #15 ↓1 8 too low 8 ATH Vouchers for Courier Center – Shipping Labels — · 0.0★ (0) wp.org #4 4 too high 9 Speedy And Econt Shipping 100+ · 5.0★ (2) wp.org #7 ↓1 2 too high 10 G GoLab Courier Center Integration for WooCommerce — · 0.0★ (0) wp.org #5 5 too high 11 MBE eShip 1K+ · 4.0★ (3) wp.org #8 ↓1 3 too high 12 Rooster One 10+ · 5.0★ (2) wp.org #11 ↑1 1 too high 13 ShopCentral – Multistore WooCommerce Manager, Real-Time Stock Sync, Order Sync & Store Analytics — · 5.0★ (2) wp.org #18 ↑2 5 too low 14 AV Solutions Courier Shipping for WooCommerce — · 0.0★ (0) wp.org #13 ↓2 1 too high 15 Biteship Shipping 500+ · 0.0★ (0) wp.org #17 ↓1 2 too low 16 ShipBlink: EasyPost Live Checkout Rates & Labels 30+ · 5.0★ (1) wp.org #14 ↓1 2 too high 17 FoodNotix — · 0.0★ (0) wp.org #20 ↓2 3 too low 18 Invofast Invoice Printer for WooCommerce 50+ · 5.0★ (1) wp.org #16 ↓1 2 too high 19 Epaka Shipping for WooCommerce 90+ · 3.0★ (2) wp.org #12 ↓2 7 too high 20 Elegant Profile for WooCommerce — · 0.0★ (0) wp.org #22 2 too low 21 Boxfly – International Shipping for WooCommerce — · 0.0★ (0) wp.org #23 2 too low 22 TrackingMore Order Tracking for WooCommerce (Free plan available) 700+ · 4.0★ (2) wp.org #21 ↓4 1 too high 23 Alopeyk Shipping Method for woocommerce 20+ · 2.0★ (7) wp.org #19 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.