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wp.org search vs our merit ranking: “dall e 2”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dall e 2”, we and wp.org disagree on the top plugin, and our order differs from theirs on 15 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

S2B AI Assistant – ChatBot, Chatbot Inspector, Image Generator shows at wp.org #6 but places #14 on merit, a gap of 8 places. Its 40+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 GetGenie – AI SEO Assistant & Content Writer with Keyword Research, AEO & GEO 70K+ · 4.8★ (119) wp.org #3 2 too low 2 AI Auto Post & Image Generator 200+ · 4.8★ (4) wp.org #2 3 YLabs AI Site Manager with ChatGPT and Claude 5K+ · 5.0★ (1) wp.org #1 2 too high 4 Generate Images (AI) – Magic Post Thumbnail 5K+ · 4.3★ (25) wp.org #10 6 too low 5 Trendly AI Post – AI Content Generator, ChatGPT, Gemini, Claude and Google News Auto Blog 60+ · 5.0★ (4) wp.org #5 6 Artist Image Generator: DALL-E AI for Image Content & Customizable WC Products. Upscaler. 90+ · 5.0★ (7) wp.org #9 3 too low 7 BotWriter – AI Writer & SEO Content Generator 1K+ · 4.4★ (16) wp.org #12 5 too low 8 AI Image Generator – Easy image creation with AI 100+ · 4.5★ (8) wp.org #13 ↑1 5 too low 9 AutoWP – AI Content Writer & Rewriter 900+ · 3.8★ (15) wp.org #18 ↑1 9 too low 10 Genie Image – Image Generation with its AI Magic 200+ · 0.0★ (0) wp.org #4 6 too high 11 AI Services 100+ · 5.0★ (2) wp.org #7 ↓1 4 too high 12 SEO Fury – SEO & GEO: Schema, XML Sitemap, Redirects, 404 Monitor, llms.txt 20+ · 5.0★ (4) wp.org #17 ↑1 5 too low 13 SmartyPress AI Engine — Free AI Engine for Content Generation 100+ · 5.0★ (2) wp.org #11 2 too high 14 S2B AI Assistant – ChatBot, Chatbot Inspector, Image Generator 40+ · 5.0★ (1) wp.org #6 ↑1 8 too high 15 Easy GPT for WP | AI Content Generator 40+ · 3.8★ (6) wp.org #19 ↑1 4 too low 16 PurePen AI – AI Content Generator with Claude, GPT-4o, Gemini & More 100+ · 5.0★ (1) wp.org #8 8 too high 17 AI Thumbnails Maker – auto featured image & force regenerate thumbnails 60+ · 0.0★ (0) wp.org #14 ↑1 3 too high 18 Diza AI Auto-Blogger – AI Autoblog & SEO Article Writer 10+ · 0.0★ (0) wp.org #15 ↑1 3 too high 19 WebPlanetSoft AI Content Gen – Google Gemini AI Writer, SEO Blog Post & Content Generator 30+ · 5.0★ (1) wp.org #16 ↑1 3 too high 20 Featured Image Creator AI 10+ · 0.0★ (0) wp.org #21 ↑1 1 too low 21 D DZS AI Featured Image Generator — · 0.0★ (0) wp.org #22 ↑1 1 too low 22 Hoosh AI Assistant — · 0.0★ (0) wp.org #24 2 too low 23 Ad Fuz – AI Ad Manager, Ad Inserter, Popup Ads & Banner Rotator — · 5.0★ (1) wp.org #23 ↑1 24 Better File Name Ai — · 1.0★ (1) wp.org #20 ↑1 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.