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wp.org search vs our merit ranking: “db toolkit field types”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “db toolkit field types”, we agree with wp.org on the top plugin, and our order differs from theirs on 6 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WP Optimizer – PageSpeed, Cache, Minify & Core Web Vitals shows at wp.org #12 but places #21 on merit, a gap of 9 places. Its 100+ installs carry it up the search order; its 3.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Blocksy Companion places #8 on merit, 4.7★ from 93 reviews, but shows at wp.org #24. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Pods – Custom Content Types and Fields 100K+ · 4.8★ (418) wp.org #1 2 Popup Maker – Boost Sales, Conversions, Optins, Subscribers with the Ultimate WP Popup Builder 600K+ · 4.9★ (4,515) wp.org #3 wp.org ranks it 1 place below merit 3 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #4 wp.org ranks it 1 place below merit 4 affiliate-toolkit – Multi-Network Affiliate & Amazon Product Display 2K+ · 4.5★ (22) wp.org #2 wp.org ranks it 2 places above merit 5 Broken Link Checker by AIOSEO – Find & Fix Broken Internal, External & Video Links 200K+ · 3.8★ (87) wp.org #5 6 Japanized for WooCommerce 10K+ · 3.3★ (21) wp.org #7 ↓1 wp.org ranks it 1 place below merit 7 StoreEngine — Complete eCommerce Solution with Memberships, Licensing, Affiliates & More 700+ · 5.0★ (17) wp.org #14 ↑1 wp.org ranks it 7 places below merit 8 Blocksy Companion 300K+ · 4.7★ (93) wp.org #24 wp.org ranks it 16 places below merit 9 StoreGrowth – Upsell, BOGO, Quick View, Direct Checkout & Side Cart for WooCommerce 2K+ · 5.0★ (7) wp.org #10 wp.org ranks it 1 place below merit 10 Blaminhor Essentials – SEO, Cache, Backup, SMTP, Redirects, Broken Links, Cookie Banner, Hide Login & More 90+ · 5.0★ (4) wp.org #9 wp.org ranks it 1 place above merit 11 Digigyan SEO Toolkit 40+ · 0.0★ (0) wp.org #6 ↑2 wp.org ranks it 5 places above merit 12 Arik Product Fields — WooCommerce Custom Fields, Buy Now, Enquiry Form & Coupon — · 5.0★ (2) wp.org #11 wp.org ranks it 1 place above merit 13 Admin Optimizer – Performance, Security & Site Cleanup 100+ · 5.0★ (1) wp.org #8 ↓1 wp.org ranks it 5 places above merit 14 0 Day Analytics 10+ · 5.0★ (2) wp.org #18 ↑1 wp.org ranks it 4 places below merit 15 SMT Toolkit for WooCommerce — · 0.0★ (0) wp.org #13 wp.org ranks it 2 places above merit 16 Sitevorx — · 5.0★ (2) wp.org #22 ↑1 wp.org ranks it 6 places below merit 17 Pewit AI Media Toolkit — · 0.0★ (0) wp.org #15 ↑2 wp.org ranks it 2 places above merit 18 A.N.R.GHG Publishing Toolkit 10+ · 0.0★ (0) wp.org #16 wp.org ranks it 2 places above merit 19 Wbcom Designs – WB Ad Manager 300+ · 0.0★ (0) wp.org #19 ↑1 20 PersonalizeWP 40+ · 0.0★ (0) wp.org #20 ↑2 21 WP Optimizer – PageSpeed, Cache, Minify & Core Web Vitals 100+ · 3.0★ (2) wp.org #12 wp.org ranks it 9 places above merit 22 Meyvora SEO – Smart SEO Toolkit — · 0.0★ (0) wp.org #21 wp.org ranks it 1 place above merit 23 FocusWeb AI Visibility 10+ · 5.0★ (1) wp.org #17 ↑1 wp.org ranks it 6 places above merit 24 Tailwatch – Security, Backups, Monitoring & Management 10+ · 0.0★ (0) wp.org #23 ↑1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.