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wp.org search vs our merit ranking: “defence”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “defence”, we and wp.org disagree on the top plugin, and our order differs from theirs on 1 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Customer Email Verification for WooCommerce – OTP Verification, Block Fake Signups 2K+ · 4.2★ (20) wp.org #3 2 too low 2 Eazy Ad Unblocker 100+ · 4.0★ (11) wp.org #5 3 too low 3 Manago AI & Leadoo AI 900+ · 3.0★ (2) wp.org #1 2 too high 4 Cyber Smart Defence 10+ · 0.0★ (0) wp.org #2 2 too high 5 Antimanual Builder – Truly AI Powered Visual Page Builder 60+ · 5.0★ (1) wp.org #4 1 too high 6 WindCodex ScraperBlock – Block AI Scrapers & Bots from WordPress & WooCommerce 60+ · 0.0★ (0) wp.org #7 ↓1 1 too low 7 CloudScale Cyber & DevTools 10+ · 5.0★ (1) wp.org #6 1 too high 8 External Image Importer – Import Remote Images to the Media Library 80+ · 0.0★ (0) wp.org #8 ↑1 9 WWU Right of Withdrawal for Popular Ecommerce Platforms 200+ · 0.0★ (0) wp.org #9 ↓1 10 OBERON – WP Add-in 10+ · 0.0★ (0) wp.org #11 ↓1 1 too low 11 Datalayer Tracking via DATA Reshape for WooCommerce 20+ · 0.0★ (0) wp.org #12 ↓1 1 too low 12 Gatekeep – Universal CAPTCHA & Anti-Spam for All Forms & Comments 30+ · 5.0★ (1) wp.org #10 ↓3 2 too high 13 IdiomIQ Adaptive Placement Test 10+ · 0.0★ (0) wp.org #13 ↓1 14 Holographic Login Shield — · 0.0★ (0) wp.org #14 ↓1 15 Forge12 Security – Firewall, Malware Scanner, 2FA & Login Security 60+ · 0.0★ (0) wp.org #15 ↓1 16 SiteAgent for Aura 30+ · 0.0★ (0) wp.org #16 ↓1 17 ELOQIO AI Content Reservation — · 0.0★ (0) wp.org #17 ↓1 18 Aardwolf Security Scanner — · 0.0★ (0) wp.org #18 ↓1 19 DamaSoft Antispam — · 0.0★ (0) wp.org #19 ↓1 20 WPS Protect: Login URL & Security Headers — · 0.0★ (0) wp.org #20 ↓1 21 Taxually For WooCommerce — · 0.0★ (0) wp.org #21 ↓1 22 B Bin Tracker Online — · 0.0★ (0) wp.org #22 ↓1 23 YUI Preview Token — · 0.0★ (0) wp.org #23 ↓1 24 Sakthi Guard — · 0.0★ (0) wp.org #24 ↓1

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted Bayesian score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.