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wp.org search vs our merit ranking: “dentist”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dentist”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Bookingor – Booking System and Appointment Booking Calendar, Meeting Scheduling & WooCommerce shows at wp.org #19 but places #23 on merit, a gap of 4 places. Its 60+ installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Easy Appointments 10K+ · 4.3★ (131) wp.org #1 2 Online Scheduling and Appointment Booking System – Bookly 60K+ · 4.4★ (586) wp.org #2 3 Bulk Page Generator and Mass Page Builder – Page Generator 3K+ · 4.6★ (70) wp.org #3 4 Easy Appointment Booking & Scheduling Plugin – Webba Booking Calendar 2K+ · 4.9★ (159) wp.org #7 3 too low 5 MPG – Multiple Page Generator, Bulk Landing Pages & Programmatic SEO 2K+ · 3.9★ (27) wp.org #4 ↑1 1 too high 6 TrueBooker – Appointment Booking and Scheduler System 600+ · 5.0★ (15) wp.org #9 3 too low 7 Hydra Booking — Appointment Scheduling & Booking Calendar 2K+ · 4.4★ (9) wp.org #6 1 too high 8 LovedByAI – GEO (Generative Engine Optimization) & AI SEO Plugin: AEO, llms.txt 1K+ · 4.4★ (5) wp.org #5 ↓1 3 too high 9 Booktics – Appointment Booking Calendar for Service Businesses 700+ · 4.2★ (13) wp.org #14 5 too low 10 Easy!Appointments 500+ · 4.4★ (5) wp.org #8 2 too high 11 Business Card Block – present your team and contact info in style 1K+ · 4.3★ (4) wp.org #10 1 too high 12 Radius Booking – Appointment Booking Calendar & Scheduling for Services & Events 500+ · 5.0★ (3) wp.org #15 3 too low 13 OmniGEO – AI SEO, GEO & AEO, llms.txt & AI Visibility 70+ · 5.0★ (2) wp.org #11 2 too high 14 Store Locator Widget 300+ · 3.7★ (3) wp.org #12 ↓1 2 too high 15 Prime SEO – AI SEO, LLMs.txt Generator, AI Bots Manager & AI Crawler Stats 100+ · 5.0★ (2) wp.org #17 2 too low 16 Local Business Schema Widget 20+ · 4.0★ (1) wp.org #13 ↑3 3 too high 17 Business Places – Opening Hours Table & Local Business Schema 10+ · 0.0★ (0) wp.org #20 ↓1 3 too low 18 GemBooking – Appointment Booking, Booking Calendar & Reservations 200+ · 5.0★ (1) wp.org #16 ↓4 2 too high 19 Dental Education Videos 10+ · 0.0★ (0) wp.org #21 ↓1 2 too low 20 Dental Focus 10+ · 0.0★ (0) wp.org #23 ↓1 3 too low 21 Schednex Appointment Booking – Appointment Booking Scheduling System 10+ · 5.0★ (1) wp.org #18 ↑5 3 too high 22 PlexBlocks – Business Hours for Block Editor 90+ · 0.0★ (0) wp.org #24 2 too low 23 Bookingor – Booking System and Appointment Booking Calendar, Meeting Scheduling & WooCommerce 60+ · 5.0★ (1) wp.org #19 ↓1 4 too high 24 AN|DES – Before After Image Slider — · 5.0★ (1) wp.org #22 ↓1 2 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.