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wp.org search vs our merit ranking: “die cut”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “die cut”, we and wp.org disagree on the top plugin, and our order differs from theirs on 8 of the top 19.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Buried gem

Security Ninja – WordPress Security & Firewall places #1 on merit, 4.7★ from 101 reviews, but shows at wp.org #9. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Security Ninja – WordPress Security & Firewall 7K+ · 4.7★ (101) wp.org #9 8 too low 2 WatchTowerHQ 100+ · 5.0★ (1) wp.org #1 1 too high 3 Hide Archive Label 900+ · 5.0★ (1) wp.org #2 1 too high 4 Lifesizy Cutouts for WooCommerce — · 0.0★ (0) wp.org #3 1 too high 5 Mattytap Sermons 70+ · 5.0★ (4) wp.org #10 ↓2 5 too low 6 Mesh – Page Builder 80+ · 4.9★ (10) wp.org #19 ↓2 13 too low 7 Pressria – Web to Print Product Designer for WooCommerce — · 0.0★ (0) wp.org #4 3 too high 8 OmniMigrate – Advanced Migration & Automated Backup — · 0.0★ (0) wp.org #5 3 too high 9 BackupRidge 20+ · 0.0★ (0) wp.org #6 3 too high 10 STM Barrierelotse for WooCommerce — · 0.0★ (0) wp.org #7 ↓2 3 too high 11 Desk9 AI Content Disclosure — · 0.0★ (0) wp.org #8 ↓1 3 too high 12 Factorial2000 Catalog Sync for Prom.ua — · 5.0★ (2) wp.org #14 ↓2 2 too low 13 Bread 300+ · 0.0★ (0) wp.org #11 ↓2 2 too high 14 NPC Maintenance Inspector 20+ · 0.0★ (0) wp.org #12 ↓2 2 too high 15 ProofCanvas — · 0.0★ (0) wp.org #13 ↓2 2 too high 16 CodeBold Commerce – POS and Inventory for WooCommerce — · 0.0★ (0) wp.org #15 ↓2 1 too high 17 Lojavo – AI Shopping Assistant for WooCommerce — · 0.0★ (0) wp.org #16 ↓2 1 too high 18 AlgoRadar — · 0.0★ (0) wp.org #17 ↓2 1 too high 19 DadsFam Live Chat — · 0.0★ (0) wp.org #18 ↓2 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.