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wp.org search vs our merit ranking: “directory post type”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “directory post type”, we agree with wp.org on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

C

Ranked above its merit

Custom Post Type Widgets shows at wp.org #9 but places #18 on merit, a gap of 9 places. Its 10K+ installs carry it up the search order; its 4.8★ average from 14 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Custom Post Type UI 1M+ · 4.6★ (276) wp.org #1 2 Post Types Order 600K+ · 4.5★ (296) wp.org #2 3 Post Type Switcher 200K+ · 4.8★ (255) wp.org #3 4 Business Directory Plugin – Easy Listing & Member Directories for WordPress 10K+ · 4.6★ (504) wp.org #5 1 too low 5 Custom Post Type Permalinks 200K+ · 4.8★ (71) wp.org #4 1 too high 6 Ultimate Member – User Profile, Registration, Login, Member Directory, Content Restriction & Membership Plugin 200K+ · 4.4★ (1445) wp.org #7 1 too low 7 GeoDirectory – WP Business Directory Plugin and Classified Listings Directory 10K+ · 4.8★ (716) wp.org #8 1 too low 8 Yoast Duplicate Post 3M+ · 4.7★ (538) wp.org #6 2 too high 9 Directorist: AI-Powered Business Directory, Listings & Classified Ads 20K+ · 4.6★ (698) wp.org #10 1 too low 10 Post Views Counter 100K+ · 4.9★ (1238) wp.org #12 2 too low 11 TablePress – Tables in WordPress made easy 600K+ · 5.0★ (4625) wp.org #13 2 too low 12 Folders – Unlimited Folders to Organize Media Library Folder, Pages, Posts, File Manager 90K+ · 5.0★ (1526) wp.org #14 2 too low 13 Schedule Post Changes With PublishPress Future: Unpublish, Delete, Change Status, Trash, Change Categories 100K+ · 4.5★ (172) wp.org #11 2 too high 14 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #20 6 too low 15 Simple Link Directory – AI Powered 2K+ · 4.8★ (121) wp.org #17 2 too low 16 Name Directory 2K+ · 4.9★ (81) wp.org #18 2 too low 17 Rate My Post – Star Rating Plugin by FeedbackWP 20K+ · 4.7★ (159) wp.org #22 5 too low 18 C Custom Post Type Widgets 10K+ · 4.8★ (14) wp.org #9 9 too high 19 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #19 20 Public Post Preview 100K+ · 4.6★ (79) wp.org #23 3 too low 21 Web Directory plugin Free – AI powered 300+ · 4.1★ (20) wp.org #15 6 too high 22 Post Types Unlimited 10K+ · 5.0★ (9) wp.org #16 6 too high 23 Next Active Directory Integration 2K+ · 4.8★ (16) wp.org #21 2 too high 24 Themify Portfolio Post 30K+ · 5.0★ (1) wp.org #24

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.