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wp.org search vs our merit ranking: “dismiss core update nag”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dismiss core update nag”, we and wp.org disagree on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Coywolf SEO shows at wp.org #15 but places #20 on merit, a gap of 5 places. Its — installs carry it up the search order; its 5.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More places #1 on merit, 4.8★ from 318 reviews, but shows at wp.org #5. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Orbit Fox: Duplicate Page, Menu Icons, SVG Support, Cookie Notice, Custom Fonts & More 100K+ · 4.8★ (318) wp.org #5 ↑2 wp.org ranks it 4 places below merit 2 The Viking Auto Dismiss 20+ · 0.0★ (0) wp.org #1 wp.org ranks it 1 place above merit 3 BoltAudit – Site Speed Audit and Performance Insights 90+ · 4.6★ (9) wp.org #7 ↓1 wp.org ranks it 4 places below merit 4 NIF (Num. de Contribuinte Português) for WooCommerce 5K+ · 5.0★ (8) wp.org #8 wp.org ranks it 4 places below merit 5 Notice Vault – Hide, Manage & Organize Admin Notices 200+ · 5.0★ (1) wp.org #2 wp.org ranks it 3 places above merit 6 Webtechtut09 Site Kit 30+ · 0.0★ (0) wp.org #3 ↑1 wp.org ranks it 3 places above merit 7 Prime Cache – Page Cache on Activation & One-Click Speed Optimization 20+ · 5.0★ (3) wp.org #9 ↑1 wp.org ranks it 2 places below merit 8 Aipatch Security Scanner 100+ · 0.0★ (0) wp.org #4 ↓1 wp.org ranks it 4 places above merit 9 Lynbro Cookie Consent 100+ · 5.0★ (3) wp.org #11 wp.org ranks it 2 places below merit 10 BusinessPress 30+ · 5.0★ (1) wp.org #6 ↓1 wp.org ranks it 4 places above merit 11 Ingenio Notice Inbox – Hide Admin Notices & Dashboard Notifications 20+ · 0.0★ (0) wp.org #10 ↓1 wp.org ranks it 1 place above merit 12 Qaiyo Admin Booster 10+ · 0.0★ (0) wp.org #12 13 Thisismyurl Dashboard Notice Control — · 0.0★ (0) wp.org #13 ↑1 14 AEOmatic – AEO for AI Search: llms.txt, Schema & AI Crawler Check 20+ · 5.0★ (2) wp.org #24 wp.org ranks it 10 places below merit 15 DropProduct – Bulk Product Uploader for WooCommerce 30+ · 0.0★ (0) wp.org #16 wp.org ranks it 1 place below merit 16 Spamify – Elastic Spam Shield — · 0.0★ (0) wp.org #17 ↑1 wp.org ranks it 1 place below merit 17 GuestDock — Guest Post Management, Contributor Sandbox, Editorial Workflow & Content Security 60+ · 0.0★ (0) wp.org #18 ↑1 wp.org ranks it 1 place below merit 18 Floating CTA – Sticky Notification Bar for Affiliate & Product Review Sites — · 5.0★ (1) wp.org #14 ↓1 wp.org ranks it 4 places above merit 19 Mailyard — · 0.0★ (0) wp.org #19 ↑1 20 Coywolf SEO — · 5.0★ (1) wp.org #15 wp.org ranks it 5 places above merit 21 IntoMetrics Booking & CRM Light — · 0.0★ (0) wp.org #20 ↑1 wp.org ranks it 1 place above merit 22 AI Schema Gen – AI Readiness Score, Schema Markup & Structured Data for AI Search — · 0.0★ (0) wp.org #21 ↑2 wp.org ranks it 1 place above merit 23 Nova Media Cleaner – Duplicate Finder, Clean Unused Images & Media Library Optimizer — · 0.0★ (0) wp.org #22 ↑2 wp.org ranks it 1 place above merit 24 Pewit GEO Analysis Tool — · 0.0★ (0) wp.org #23 ↓1 wp.org ranks it 1 place above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.