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wp.org search vs our merit ranking: “dual heading”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “dual heading”, we agree with wp.org on the top plugin, and our order differs from theirs on 9 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

aThemes Addons for Elementor – Widgets & Elementor Addons shows at wp.org #8 but places #21 on merit, a gap of 13 places. Its 7K+ installs carry it up the search order; its 5.0★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates places #10 on merit, 4.8★ from 489 reviews, but shows at wp.org #16. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #1 2 Essential Addons for Elementor – Popular Elementor Templates & Widgets 1M+ · 4.9★ (4132) wp.org #2 3 Ultimate Addons for Elementor – Widgets, Templates, WooCommerce & Header Footer Builder 2M+ · 4.9★ (2528) wp.org #3 4 ElementsKit Elementor Addons – Advanced Widgets & Templates Addons for Elementor 1M+ · 4.9★ (2052) wp.org #6 ↑1 2 too low 5 Exclusive Addons for Elementor 50K+ · 4.7★ (47) wp.org #4 1 too high 6 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #7 ↓1 1 too low 7 PowerPack Lite for Beaver Builder 6K+ · 5.0★ (243) wp.org #9 ↑1 2 too low 8 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #10 ↓2 2 too low 9 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #13 ↓2 4 too low 10 HappyAddons for Elementor – 160 Elementor Widgets, GSAP Animations & Templates 400K+ · 4.8★ (489) wp.org #16 ↓3 6 too low 11 Magical Addons For Elementor ( Theme Builder, Header Footer Builder, Free Elementor Widgets, Elementor Templates Library ) 4K+ · 4.7★ (12) wp.org #5 6 too high 12 Divi Torque Lite 50K+ · 4.7★ (116) wp.org #14 2 too low 13 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #23 ↓1 10 too low 14 Addon Elements for Elementor (formerly Elementor Addon Elements) 80K+ · 4.8★ (172) wp.org #20 ↓2 6 too low 15 Gutenberg Essential Blocks – Page Builder for Gutenberg Blocks & Patterns 100K+ · 4.9★ (216) wp.org #22 ↓2 7 too low 16 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #11 ↑8 5 too high 17 Mega Addons For WPBakery Page Builder 20K+ · 4.2★ (57) wp.org #17 18 BWD Elementor Addons 400+ · 5.0★ (25) wp.org #15 3 too high 19 BrikPanel: WooCommerce Dashboard & Analytics, Abandoned Cart Recovery, Order Export, Inventory Management & Bulk Editor 1K+ · 5.0★ (55) wp.org #21 ↑2 2 too low 20 Premium Blocks – Gutenberg Blocks, Patterns & Templates 2K+ · 4.8★ (41) wp.org #18 ↓1 2 too high 21 aThemes Addons for Elementor – Widgets & Elementor Addons 7K+ · 5.0★ (5) wp.org #8 ↑1 13 too high 22 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #24 ↓3 2 too low 23 Table Of Contents Block 10K+ · 4.3★ (7) wp.org #19 ↓3 4 too high 24 Mega Elements – Addons for Elementor 10K+ · 5.0★ (1) wp.org #12 12 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.