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wp.org search vs our merit ranking: “elementor hero section”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor hero section”, we agree with wp.org on the top plugin, and our order differs from theirs on 8 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

WPZOOM Addons for Elementor – Starter Templates & Widgets shows at wp.org #8 but places #20 on merit, a gap of 12 places. Its 20K+ installs carry it up the search order; its 5.0★ average from 2 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits places #12 on merit, 4.5★ from 212 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #1 2 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #2 3 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #5 ↓1 2 too low 4 Sticky Header Effects for Elementor 300K+ · 4.5★ (69) wp.org #4 ↓1 5 Jeg Kit for Elementor – Powerful Addons for Elementor, Widgets & Templates for WordPress 300K+ · 3.8★ (79) wp.org #3 ↑4 2 too high 6 Prime Slider – Hero Slider, Carousel, WooCommerce & Post Slider Elementor Addons 100K+ · 4.5★ (82) wp.org #6 ↓1 7 Slider Hero with Video Background, Animation 3K+ · 4.8★ (34) wp.org #7 ↓1 8 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (66) wp.org #11 ↓2 3 too low 9 HT Mega Addons for Elementor – Elementor Widgets & Template Builder 60K+ · 4.1★ (66) wp.org #9 ↑1 10 Depicter — Popup & Slider Builder 70K+ · 4.6★ (236) wp.org #17 ↑2 7 too low 11 AnWP Post Grid and Post Carousel Slider for Elementor 20K+ · 4.9★ (84) wp.org #15 ↓4 4 too low 12 Master Addons for Elementor – Elementor Addons, Widgets, Mega Menu Builder, Popup Builder, Widget Builder & Template Kits 30K+ · 4.5★ (212) wp.org #22 ↑1 10 too low 13 Xpro Addons — 150+ Widgets for Elementor 40K+ · 4.4★ (28) wp.org #12 1 too high 14 SiteOrigin Widgets Bundle 400K+ · 4.9★ (134) wp.org #24 10 too low 15 Xpro Theme Builder For Elementor – FREE 20K+ · 5.0★ (14) wp.org #16 ↑2 1 too low 16 Marquee Addons for Elementor – Essential Motion Widgets & Templates 20K+ · 5.0★ (6) wp.org #10 ↑3 6 too high 17 HT Slider For Elementor 20K+ · 3.8★ (12) wp.org #13 ↑1 4 too high 18 Sky Addons for Elementor – 160+ Widgets, GSAP Animations, Templates & Theme Builder 2K+ · 5.0★ (9) wp.org #19 ↑2 1 too low 19 Turbo Addons Elementor 3K+ · 4.8★ (5) wp.org #14 ↑1 5 too high 20 WPZOOM Addons for Elementor – Starter Templates & Widgets 20K+ · 5.0★ (2) wp.org #8 12 too high 21 aThemes Addons for Elementor – Widgets & Elementor Addons 7K+ · 5.0★ (5) wp.org #18 ↓2 3 too high 22 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #20 ↓3 2 too high 23 RTMKit for Elementor – Modular Addons, Widgets, Templates, Icon Library, GSAP Animations, MCP & Store Ready 40K+ · 2.7★ (16) wp.org #21 ↓1 2 too high 24 ST Elementor Addons 500+ · 5.0★ (2) wp.org #23 ↑1 1 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.