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wp.org search vs our merit ranking: “elementor magazine”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “elementor magazine”, we agree with wp.org on the top plugin, and our order differs from theirs on 5 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

News Kit Addons For Elementor shows at wp.org #12 but places #20 on merit, a gap of 8 places. Its 3K+ installs carry it up the search order; its 3.6★ average from 5 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Royal Addons for Elementor – Addons and Templates Kit for Elementor 600K+ · 4.8★ (612) wp.org #1 2 Premium Addons for Elementor – AI-Ready Elementor Addons, Widgets & Templates 600K+ · 4.9★ (1680) wp.org #2 3 Unlimited Elements for Elementor 300K+ · 4.8★ (525) wp.org #3 4 Starter Templates: AI-Powered Website Templates for Elementor & Gutenberg 1M+ · 4.9★ (4755) wp.org #5 1 too low 5 ECS – Ele Custom Skin for Elementor 100K+ · 4.6★ (117) wp.org #4 ↑4 1 too high 6 PowerPack Addons for Elementor: Widgets, Form Styler and Templates 70K+ · 4.8★ (361) wp.org #6 ↓1 7 The Plus Addons for Elementor – Mega Menu, Header Footer, Post Grid, AI Widgets & Templates 100K+ · 4.6★ (388) wp.org #8 ↓1 1 too low 8 EleSpare – Elementor News, Magazine & Blog Addons with Post Grid 10K+ · 4.9★ (44) wp.org #7 ↓1 1 too high 9 Animation Addons – Elementor Addons, GSAP Animations, Elementor V4 Atomic Widgets & Elementor Templates 10K+ · 4.6★ (67) wp.org #9 10 The Post Grid – Shortcode, Gutenberg Blocks and Elementor Addon for Post Grid 100K+ · 4.8★ (265) wp.org #13 ↓2 3 too low 11 Ultimate Post Kit – Elementor Post Grid, Post Carousel, Post Slider & Blog Layout Widgets 30K+ · 4.8★ (58) wp.org #11 ↓1 12 Better Post & Filter Widgets for Elementor 4K+ · 5.0★ (18) wp.org #14 ↓10 2 too low 13 BlockSpare – Gutenberg Blocks, AI Content Generator & Site Builder for news, magazine, blog and business sites 10K+ · 4.8★ (34) wp.org #21 ↓4 8 too low 14 WP Magazine Modules Lite 5K+ · 4.8★ (30) wp.org #24 ↓6 10 too low 15 Sky Addons for Elementor – 160+ Widgets, GSAP Animations, Templates & Theme Builder 2K+ · 5.0★ (9) wp.org #16 ↓4 1 too low 16 Spexo Addons for Elementor – Elementor Widgets, Mega Menu, Popup Builder, Template Kits and Starter Templates for Elementor 6K+ · 4.8★ (4) wp.org #10 ↓1 6 too high 17 Magical Posts Display – Elementor Advanced Posts widgets 3K+ · 4.4★ (10) wp.org #19 ↑2 2 too low 18 TemplateSpare – No-Code Website Templates, Demo Importer & Site Migration for News, Magazine & Blog 10K+ · 4.3★ (6) wp.org #17 1 too high 19 News Element Elementor Blog Magazine 400+ · 5.0★ (5) wp.org #18 ↓3 1 too high 20 News Kit Addons For Elementor 3K+ · 3.6★ (5) wp.org #12 8 too high 21 Eleblog – Elementor Blog And Magazine Addons 1K+ · 3.0★ (6) wp.org #15 ↓2 6 too high 22 Elementor Post Grid – News, Magazine & Blog Builder – Ansar Elements 200+ · 5.0★ (2) wp.org #22 ↓3 23 Inspiro Starter Sites – 20+ Free Demo Templates for Gutenberg & Elementor 10K+ · 5.0★ (1) wp.org #23 ↓1 24 WP News – WordPress News / Magazine Plugin 300+ · 2.5★ (4) wp.org #20 ↓4 4 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.