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wp.org search vs our merit ranking: “eniture technology”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “eniture technology”, we and wp.org disagree on the top plugin, and our order differs from theirs on 4 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Residential Address Detection shows at wp.org #1 but places #24 on merit, a gap of 23 places. Its 300+ installs carry it up the search order; its 2.0★ average from 1 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Small Package Quotes – Worldwide Express Edition 90+ · 5.0★ (1) wp.org #2 1 too low 2 LTL Freight Quotes – Worldwide Express Edition 90+ · 5.0★ (2) wp.org #5 3 too low 3 Small Package Quotes – For Customers of FedEx 30+ · 5.0★ (1) wp.org #3 ↑3 4 Small Package Quotes – UPS Edition 50+ · 5.0★ (1) wp.org #4 ↓1 5 LTL Freight Quotes – Estes Edition 20+ · 3.7★ (3) wp.org #8 ↓1 3 too low 6 LTL Freight Quotes – ODFL Edition 10+ · 5.0★ (2) wp.org #10 ↓6 4 too low 7 LTL Freight Quotes – SAIA Edition 20+ · 5.0★ (1) wp.org #7 ↑3 8 Distance Based Shipping Calculator 100+ · 3.0★ (2) wp.org #6 ↑2 2 too high 9 LTL Freight Quotes – GlobalTranz Edition 20+ · 5.0★ (1) wp.org #9 ↑4 10 LTL Freight Quotes – FreightQuote Edition 80+ · 0.0★ (0) wp.org #12 ↓1 2 too low 11 Flat Shipping Rates by Eniture Technology 10+ · 0.0★ (0) wp.org #13 ↓1 2 too low 12 LTL Freight Quotes – XPO Edition 40+ · 0.0★ (0) wp.org #14 2 too low 13 LTL Freight Quotes – TForce Edition 10+ · 5.0★ (1) wp.org #11 ↓2 2 too high 14 Small Package Quotes – Unishippers Edition 50+ · 0.0★ (0) wp.org #15 1 too low 15 LTL Freight Quotes – Unishippers Edition 40+ · 0.0★ (0) wp.org #16 1 too low 16 LTL Freight Quotes – For Customers of FedEx Freight 10+ · 0.0★ (0) wp.org #17 ↑1 1 too low 17 LTL Freight Quotes – Day & Ross Edition 10+ · 0.0★ (0) wp.org #18 ↑1 1 too low 18 LTL Freight Quotes – ABF Freight Edition 10+ · 0.0★ (0) wp.org #19 ↓2 1 too low 19 LTL Freight Quotes – Echo Edition 10+ · 0.0★ (0) wp.org #20 1 too low 20 LTL Freight Quotes – SEFL Edition 10+ · 0.0★ (0) wp.org #21 ↑1 1 too low 21 LTL Freight Quotes – R+L Carriers Edition 10+ · 0.0★ (0) wp.org #22 ↓1 1 too low 22 Small Package Quotes – USPS Edition 10+ · 0.0★ (0) wp.org #23 1 too low 23 Standard Box Sizes – for WooCommerce 90+ · 0.0★ (0) wp.org #24 1 too low 24 Residential Address Detection 300+ · 2.0★ (1) wp.org #1 23 too high

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.