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wp.org search vs our merit ranking: “etiquetas de envio”

wp.org orders by popularity, so a plugin a host bundled onto millions of sites, or a big-brand one that's slow and mediocre, can sit at the top. Our ranking is built to answer a different question: which of these is actually worth installing. How this works →

For “etiquetas de envio”, we and wp.org disagree on the top plugin, and our order differs from theirs on 13 of the top 20.

wp.org search ranks on

Install count (uncapped), the raw star average, freshness, and support. Popularity dominates, so the biggest install base usually wins regardless of how it got there.

We add

A cap on the install boost, volume-weighted ratings, and signals wp.org can't see: whether the install base is organic or host-pushed, and its risk of being pulled.

Ranked above its merit

Envíos Coordinadora Woocommerce (Oficial) – WordPress plugin shows at wp.org #9 but places #22 on merit, a gap of 13 places. Its 600+ installs carry it up the search order; its 2.5★ average from 4 reviews, plus freshness and upkeep, place it lower on our volume-weighted scale.

Buried gem

Wanderlust OCA para WooCommerce places #8 on merit, 4.8★ from 59 reviews, but shows at wp.org #22. A smaller install base keeps it further down the default search order than its quality signals alone would.

How this rank is calculated

Each plugin's merit score multiplies these inputs together: how recently it was updated, how current its "tested up to" WordPress version is, its install base (log scale, capped at 10 million), its support thread resolution rate, and a rating score. The rating score weights the star average by review volume against a sitewide prior, then scales it by the lower bound of the share of 4 and 5 star reviews. A plugin with 3.7 stars from tens of thousands of reviews can still outscore a 4.9 with a few dozen, because the small sample carries less certainty.

A health factor between 0.4 and 1.15 then adjusts that score for what wp.org's search can't see: PHP fatals or failed activations on a test install, PHP and WordPress compatibility, memory and page-speed footprint, suspicious review patterns, closure risk, and a large install base with very few reviews. Clean, adopted plugins earn a small lift.

A keyword ranking starts from wp.org's search order for the term, weighting each position by 1 divided by its place, then applies the merit correction and health factor above. Relevance to the keyword stays in the result, so the order can differ from the all-categories list on /best, which scores plugins with no search term.

Hover a row to see the main reason for its position.

merit plugin wp.org
1 Correios Automático – Rastreio, Frete, Etiqueta, Declaração e Devolução 4K+ · 5.0★ (90) wp.org #2 wp.org ranks it 1 place below merit 2 Melhor Envio 10K+ · 2.3★ (60) wp.org #1 wp.org ranks it 1 place above merit 3 Virtuaria Correios – Frete, Etiqueta, Rastreio e Declaração 500+ · 5.0★ (19) wp.org #3 4 Voyapp Chile – Lugares y Cotizador de Despachos 300+ · 4.8★ (16) wp.org #5 wp.org ranks it 1 place below merit 5 PagBank / PagSeguro e Vindi para WooCommerce 3K+ · 5.0★ (65) wp.org #10 ↓1 wp.org ranks it 5 places below merit 6 Libro de Reclamaciones y Quejas 3K+ · 3.8★ (10) wp.org #4 wp.org ranks it 2 places above merit 7 Despacho vía Starken Pro para WooCommerce 400+ · 4.8★ (15) wp.org #12 wp.org ranks it 5 places below merit 8 Wanderlust OCA para WooCommerce 500+ · 4.8★ (59) wp.org #22 wp.org ranks it 14 places below merit 9 Andreani WooCommerce 1K+ · 4.2★ (5) wp.org #8 wp.org ranks it 1 place above merit 10 Nota Fiscal Eletrônica Webmania 300+ · 4.3★ (11) wp.org #23 wp.org ranks it 13 places below merit 11 QCode – Departamentos y Ciudades de Colombia para Woocommerce 900+ · 5.0★ (4) wp.org #16 wp.org ranks it 5 places below merit 12 Frenet Shipping Gateway for WooCommerce – Correios, Etiquetas e Rastreio 4K+ · 3.9★ (8) wp.org #15 wp.org ranks it 3 places below merit 13 Imprimir Etiquetas para Envio de Encomendas 20+ · 0.0★ (0) wp.org #7 wp.org ranks it 6 places above merit 14 PKT1 Centro de envios 50+ · 5.0★ (1) wp.org #6 wp.org ranks it 8 places above merit 15 OCA para WooCommerce 100+ · 5.0★ (3) wp.org #19 wp.org ranks it 4 places below merit 16 FACTO – Facturación Electrónica 300+ · 4.5★ (2) wp.org #20 wp.org ranks it 4 places below merit 17 Product Completion Emails for WooCommerce 70+ · 5.0★ (1) wp.org #11 wp.org ranks it 6 places above merit 18 SuperFrete 1K+ · 3.8★ (4) wp.org #17 wp.org ranks it 1 place above merit 19 CTT Correio Registado 30+ · 5.0★ (1) wp.org #13 wp.org ranks it 6 places above merit 20 Manda Bem 200+ · 5.0★ (1) wp.org #14 wp.org ranks it 6 places above merit 21 Shipit 300+ · 2.3★ (6) wp.org #18 wp.org ranks it 3 places above merit 22 Envíos Coordinadora Woocommerce (Oficial) – WordPress plugin 600+ · 2.5★ (4) wp.org #9 ↑1 wp.org ranks it 13 places above merit 23 Envíos por Correo Argentino, OCA e-Pak y Andreani para WooCommerce en Argentina 30+ · 0.0★ (0) wp.org #24 wp.org ranks it 1 place below merit 24 Transferencia Bancaria Perú 100+ · 5.0★ (1) wp.org #21 wp.org ranks it 3 places above merit

Merit ranking caps the install boost at 10M (wp.org leaves it uncapped), replaces the raw star average with a volume-weighted score and a Wilson lower bound, and keeps wp.org's own freshness and compatibility decays. Method from the plugin-directory source; see Meta Trac #8298. Positions are tracked daily from the first visit to a keyword, so the small arrows show movement since tracking began.